{"id":173754,"date":"2020-12-01T10:00:36","date_gmt":"2020-12-01T08:00:36","guid":{"rendered":"https:\/\/mypr.co.za\/?p=96997"},"modified":"2020-12-01T10:00:36","modified_gmt":"2020-12-01T08:00:36","slug":"sovereigns-be-a-worry-boob-campaign-raises-r155-00-for-pinkdrive","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sovereigns-be-a-worry-boob-campaign-raises-r155-00-for-pinkdrive\/","title":{"rendered":"Sovereign\u2019s \u2018Be a worry boob\u2019 campaign raises R155 00 for PinkDrive"},"content":{"rendered":"
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South African poultry producer, Sovereign, has raised R155 000 for PinkDrive with its third annual Breast Cancer Awareness campaign reminding women that checking their breasts is a top priority.<\/p>\n

For this year\u2019s Breast Cancer Awareness month, Sovereign donated R1 for every 1kg of Spar Select and Country Range chicken breast fillets sold.<\/p>\n

Thanks to the company\u2019s consumers and partners Spar Eastern Cape, Spar KwaZulu-Natal, Spar Inland and Food Lover\u2019s Markets in Gauteng, the campaign raised R155 000 while successfully bringing women\u2019s health back into focus using humour and wit.<\/p>\n

\u201cWith COVID-19 being the main health concern and point of focus this year, women are not visiting their GPs or clinics, and are not going for their regular health check-ups, which means their health is not their number one priority.<\/p>\n

\u201cBut with the help of this campaign, we brought the focus back to women\u2019s health,\u201d explained Sovereign\u2019s National Sales Manager, Ewerd Ras.<\/p>\n

\u201cPinkDrive is incredibly grateful to Sovereign for partnering with us in creating critical awareness of breast cancer in October this year,\u201d said CEO and Founder of PinkDrive NPC, Noelene Kotschan, who pointed out that, while the COVID-19 lockdown bought some time to bolster health resources, it also set up South Africa for even greater mortality from non-COVID illnesses.<\/p>\n

\u201cAbout 105 000 people are diagnosed with cancer in South Africa every year,\u201d she said. \u201cIt is estimated that, due to lockdown, a third of people were not reaching cancer screening services. If a third, or about 35 000 people, are not picked up through screening and referred for treatment, the cost of COVID-19 will be far greater than the number of people who die from it.<\/p>\n

\u201cWith pioneering technology, PinkDrive provides mobile gender-related cancer screening and education to the medically uninsured and indigent communities of South Africa. As a non-governmental organisation, we receive no governmental funding and therefore are reliant on partnering with business to raise funds and share our message that early detection can prolong lives.\u201d<\/p>\n

By asking people if they were worried about the right things, Sovereign\u2019s campaign urged everyone to get their priorities straight, and make sure checking their breasts was top of their list.<\/p>\n

It was created by Sovereign\u2019s marketing communications partner, Boomtown. And was rolled out on digital platforms and in-store using tactically placed wobblers in food aisles, eye-catching on-pack stickers, and t-shirt stickers for consumers to show their support for Breast Cancer Awareness.<\/p>\n

An educational breast check tutorial, fun Facebook frame and competition featured on Sovereign\u2019s social media platforms.<\/p>\n

Now in its third year, the campaign built on the success of the \u2018Don\u2019t be chicken, check them\u2019 campaign, which ran in 2018 and 2019. This was based on the insight that women are often too scared to check their breasts because they are worried about what they might find.<\/p>\n

The thought-provoking messaging and quirky visuals of both campaigns have made this very serious topic stand out on shelf and got people thinking.<\/p>\n

Watch the \u2018How to do a breast check\u2019 video here: How to do a breast check self-exam video<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

South African poultry producer, Sovereign, has raised R155 000 for PinkDrive with its third annual Breast Cancer Awareness campaign reminding women that checking their breasts is a top priority. For this year\u2019s Breast Cancer Awareness month, Sovereign donated R1 for every 1kg of Spar Select and Country Range chicken breast fillets sold. Thanks to the […]<\/p>\n","protected":false},"author":1,"featured_media":173755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-173754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/sovereigns-be-a-worry-boob-campaign-raises-r155-00-for-pinkdrive.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/173754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=173754"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/173754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/173755"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=173754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=173754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=173754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}