{"id":173783,"date":"2020-12-01T14:20:40","date_gmt":"2020-12-01T12:20:40","guid":{"rendered":"https:\/\/mypr.co.za\/?p=97039"},"modified":"2020-12-01T14:20:40","modified_gmt":"2020-12-01T12:20:40","slug":"south-african-developed-organic-hand-sanitiser-unearthed-as-a-safer-healthier-alternative","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/south-african-developed-organic-hand-sanitiser-unearthed-as-a-safer-healthier-alternative\/","title":{"rendered":"South African-developed organic hand sanitiser unearthed as a safer, healthier alternative"},"content":{"rendered":"<p><a href=\"http:\/\/mypr.co.za\/?attachment_id=97040\"><img decoding=\"async\" loading=\"lazy\" alt width=\"278\" height=\"300\" class=\"alignleft wp-image-97040 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/south-african-developed-organic-hand-sanitiser-unearthed-as-a-safer-healthier-alternative.jpg\"><\/a><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-97040 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/south-african-developed-organic-hand-sanitiser-unearthed-as-a-safer-healthier-alternative.jpg\" alt width=\"278\" height=\"300\"><\/noscript><\/p>\n<p>The arrival of the Covid-19 pandemic forced many businesses to pivot, seeking new avenues as a means of survival. For Purifi Organic Fresh, the decision to manufacture hand sanitisers and surface disinfectants was simply the natural progression, allowing the team to harness 17 years of industry experience into the development of this 100% organic product.<\/p>\n<p>\u201cPurifi Organic Fresh has an extensive background in hygiene, originating in the agricultural sector, having provided environmentally-conscious products that promote healthcare,\u201d explained Joshua Dennis, CEO of Purifi Organic Fresh. \u201cWhen Covid-19 arrived, we noted, with some measure of alarm, the extensive use of alcohol- and chlorine-based sanitisers and disinfectants, with little alternative for consumers. We had already conducted extensive research and development in our personal hygiene and cleaning products, so with local and international certification approved, we were able to bring a safer, healthier alternative to market.\u201d<\/p>\n<p>He explained that the Purifi Organic Fresh hand sanitiser and disinfectant provides the same level of protection as a 70% alcohol-based sanitiser or disinfectant, without the harmful effects of dangerous chemicals: \u201cPurifi Organic Fresh offers the ideal solution with our organic, alcohol-free, chemical-free, 100% natural, water-based range of hand sanitisers and surface disinfectants. The beauty of Purifi Organic Fresh is that science has collaborated with nature to create products that are safe for the entire family to use. In fact, the product actually helps where others potentially hurt.\u201d<\/p>\n<p>Despite the arrival of Covid-19 vaccines, regular sanitizing and disinfecting will continue to be the norm. And while short-term use of alcohol-based products isn\u2019t as much of a risk, Dennis said the concern is the long-term use and exposure to products containing harmful chemicals can have lasting effects.<\/p>\n<p><strong>Potential harm posed by continuous use of alcohol- or chemical-based sanitisers<\/strong><\/p>\n<p>\u00b7 Strips away natural oils causing dry skin<br \/>\u00b7 Erythema \u2013 skin inflammation, burning and infections on knuckles, fingers and palms<br \/>\u00b7 Hand dermatitis and eczema<br \/>\u00b7 Eye irritation<br \/>\u00b7 Respiratory disease and infection<br \/>\u00b7 Kills both bad and good bacteria<br \/>\u00b7 Dangerous for children<br \/>\u00b7 Alcohol toxicity (large amounts of ethyl or isopropyl alcohol)<br \/>\u00b7 Flammable ingredients and chemicals<br \/>\u00b7 Not safe for storage \u2013 fire hazard (OSHA)<br \/>\u00b7 May lower immunity<\/p>\n<p>Dr Francois Lategan is a qualified independent agricultural innovation advancement specialist with more than 30 years\u2019 experience in the agricultural and natural sciences. He works in close association with The BioConsulting (Pty)Ltd, the formulators behind Purifi Organic Fresh.<\/p>\n<p>Commenting on the effectiveness of the range, he said: \u201cPurifi Organic Fresh has been developed, based on years of scientific knowledge, to kill bacteria, germs and fungi at a 99.9999% efficacy rate through a unique blend which includes flavonoids. These are naturally-occurring compounds found in fruit and vegetables that have powerful anti-oxidant with anti-inflammatory agents that support the immune system. In terms of sanitizing and disinfecting, the flavonoids strip the protein off the walls of viruses (including coronavirus), bacteria and germs which stops them from replicating and spreading.\u201d<\/p>\n<p>The FDA-approved ingredients\u2019 list of the Purifi Organic Fresh range includes citrus bioflavonoids, botanical extracts, spice extracts, vitamin C, Namibian Myrrh, and Lavender essential oils \u2013 making it, not only safe for use, but actually nourishing and moisturising for the skin as well. And, unlike the harmful effects of alcohol-based sanitisers when inhaled, Purifi Organic Fresh promotes a protective and restorative respiratory experience.<\/p>\n<p>Karyn Naidoo, CCO of Purifi Organic Fresh, said that education around natural and organic personal hygiene is one of their mandates.<\/p>\n<p>\u201cWith the upcoming festive season and it being considered a high-contact time, Purifi Organic Fresh is the ideal solution to spray surfaces, from tables, chairs and couches to your hands, when you are out,\u201d she said.<\/p>\n<p>\u201cThe global reality is that Covid-19 is still at large. Purifi Organic Fresh is about enabling you to carry on with your life, while protecting you and those around you.\u201d<\/p>\n<p><strong>Benefits of Purifi Organic Fresh<\/strong><\/p>\n<p>\u00b7 No skin or eye irritation<br \/>\u00b7 Anti-bacterial, anti-fungal and anti-viral<br \/>\u00b7 Moisturises the skin<br \/>\u00b7 Does not disrupt the endocrine system by killing beneficial bacteria<br \/>\u00b7 Safe for use on babies and animals<br \/>\u00b7 Contains no flammable ingredients and chemicals<br \/>\u00b7 Non-toxic and non-corrosive,<br \/>\u00b7 Cost-effective alternative<br \/>\u00b7 Highly effective against a broad spectrum of micro-organisms<br \/>\u00b7 Active ingredients have proven to have a regenerating and restorative effect on the skin<br \/>\u00b7 Remains active in the presence of organic matter and supports a healthy immune system.<br \/>\u00b7 Independently certified for organic input (CERES organic)<br \/>\u00b7 Environment and marine safe because it\u2019s biodegradable<\/p>\n<p>Because Purifi Organic Fresh is safe for people, animals, and food, it is an incredibly versatile product that can be used as a cleaning agent within almost every residential, commercial and industrial sector.<\/p>\n<p><strong>These include:<\/strong><\/p>\n<p>\u00b7 In the home on groceries, shoes, car interior, baby products, masks, phones, sinks and beds.<br \/>\u00b7 In the workplace on surfaces such as door handles, desks, keypads, phones and printers.<br \/>\u00b7 In schools for sanitising staff and pupils, desks, equipment, floors, doorknobs and benches.<br \/>. In medical facilities for sanitising surfaces, visitors, patients, staff, equipment, floors and windows.<br \/>\u00b7 In the transport industry at airports and ports, and within airplanes and ships.<br \/>\u00b7 In the retail and wholesale sector for customers, staff and trolleys.<br \/>\u00b7 For indoor and outdoor infrastructure.<br \/>\u00b7 In industrial zones and construction sites.<\/p>\n<p>Purifi Organic Fresh is dedicated to improving customers\u2019 lives through personal hygiene and protection against infectious viruses, bacteria, germs and fungi. To ensure the highest quality standards, the products are blended and bottled in an ISO 9001, SAHPRA and Intertek-accredited plant, all with a BEE Level 1 rating. Purifi Organic Fresh is available in a range of sizes, from 100ml through to 25l. In terms of large-scale application, it is safe for inhalation and doesn\u2019t pose a fire hazard.<\/p>\n<p>For more information about Purifi Organic Fresh, visit www.purifiorganicfresh.com<br \/>Alternatively, contact Joshua J Dennis on 067 023 3292 or email Josh@purifiorganicfresh.com; or Karyn Naidoo on 081 599 2472 or email karyn@purifiorganicfresh.com.<\/p>\n<p>Purifi Organic Fresh certifications<br \/>EN1276: Anti-bacterial<br \/>EuroFins: EU Lab Tested<br \/>SANS1853: Disinfectants and antiseptics<br \/>SANS51650: Chemical disinfectants and antiseptics<br \/>SANS51276: Disinfectants bactericidal efficacy<br \/>CERES<br \/>Merieux Nutrisciences Microbiologist tested: SANAS<br \/>*Halaal Certificate pending<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/south-african-developed-organic-hand-sanitiser-unearthed-as-a-safer-healthier-alternative\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The arrival of the Covid-19 pandemic forced many businesses to pivot, seeking new avenues as a means of survival. For Purifi Organic Fresh, the decision to manufacture hand sanitisers and surface disinfectants was simply the natural progression, allowing the team to harness 17 years of industry experience into the development of this 100% organic product. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":173784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,9021],"tags":[3257],"class_list":{"0":"post-173783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-durban","8":"category-mypr","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/south-african-developed-organic-hand-sanitiser-unearthed-as-a-safer-healthier-alternative.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/173783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=173783"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/173783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/173784"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=173783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=173783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=173783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}