{"id":174457,"date":"2020-12-08T08:50:02","date_gmt":"2020-12-08T06:50:02","guid":{"rendered":"https:\/\/mypr.co.za\/?p=97310"},"modified":"2020-12-08T08:50:02","modified_gmt":"2020-12-08T06:50:02","slug":"lebogang-rasethaba-foxp2-jagermeister-celebrate-individuals-who-disrupt-by-taking-a-shot","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/lebogang-rasethaba-foxp2-jagermeister-celebrate-individuals-who-disrupt-by-taking-a-shot\/","title":{"rendered":"Lebogang Rasethaba, Foxp2 &amp; J\u00e4germeister celebrate individuals who disrupt by taking a shot"},"content":{"rendered":"<div><img decoding=\"async\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/lebogang-rasethaba-foxp2-jagermeister-celebrate-individuals-who-disrupt-by-taking-a-shot.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Egg Films\u2019 Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in J\u00e4germeister\u2019s \u2018Be the Meister\u2019.<\/p>\n<p>The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop culture come together, where downtown meets uptown, where street style meets the runway.<\/p>\n<p>You can view the work here: https:\/\/slt.re\/540b5<\/p>\n<p>\u2018Be the Meister\u2019 was conceptualised by FoxP2\u2019s creative team of Oarabile Mahole and Athule Nano and the idea came to life under the creative guidance of ECD Grant Sithole.<\/p>\n<p>The iconic J\u00e4germeister stag was all thanks to computer graphics by the wizards from Sinister Studio.<\/p>\n<p>\u201cWe couldn\u2019t have made this without the team from J\u00e4germeister. A brand that will challenge convention and smash the status quo to start a revolution,\u201d said Rasethaba.<\/p>\n<p>\u201cBea Theron, Donne Wolk, Lewis Jones, Kyle Pastor, and Jarrod Stewart are all incredibly cool, all very different, all very smart, and all contributed to this production in unique invaluable ways.\u201d<\/p>\n<p>You can see more of Rasethaba\u2019s work here: https:\/\/eggfilms.tv\/south-african-commercials-director\/lebogang-rasethaba\/<\/p>\n<p>Credits:<\/p>\n<p>Product: J\u00e4germeister SA<br \/>Regional Management: Lewis Jones<br \/>Marketing Manager: Donne Wolk<br \/>Experiential Marketing Manager: Bea Theron<br \/>Regional Management: Kyle Pastor<br \/>Marketing Director Spirits: Jarred Stewart<\/p>\n<p>Agency: FoxP2<br \/>Executive Creative Director: Grant Sithole<br \/>Copywriter: Oarabile Mahole<br \/>Art Director: Athule Nano<br \/>Business Unit Director: Kim Stewart<br \/>Account Manager: Molly Modisakeng<br \/>TV Producer: Leigh Harris &amp; Aileen Kennaugh<\/p>\n<p>Production Company: Egg Films<br \/>Executive Producer: Colin Howard<br \/>Director: Lebogang Rasethaba<br \/>Producer: Julia Schnurr<br \/>Production Manager: Laura d\u2019Amore<br \/>Production Manager: Jade Manuel<br \/>Production Co-ordinator: Kirstin Twiss<br \/>1st Assistant Director: Carey Lagoe<br \/>DOP: Tom Revington<br \/>Focus Puller: Miche Bitz<br \/>Loader: Tyrone Poipao<br \/>DIT\/VT: Owen Bruce<br \/>Key Grip: WD du Plessis<br \/>Gaffer: JP du Preez<br \/>Art Director: Keenan McAdam<br \/>Props Standby: Cara Falken<br \/>Hot Set Builders: Raphael Reineke<br \/>Wardrobe Stylist Thomas van Dyk<br \/>Hair &amp; Make-Up Orli Meiri<br \/>Behind the Scenes Marty Bleazard<br \/>Edit: William Kalmer<br \/>Music: Muzi<br \/>Grade: Craig Simonetti<br \/>Final Mix: Audio Militia<\/p>\n<p>Featuring Meisters: Francois Van Coke<br \/>Andile Mahlinza \/ Dj Wobbly<br \/>Anneline Mathiba<br \/>Mandisa \/ Dbn Gogo<br \/>Uteishia Masheba<br \/>Thobile Ndengezi<br \/>Merwe Marchand Le Roux<br \/>Cornelius<br \/>Rose-Mari Burger<br \/>Muzi<br \/>Clive Lionel \/ Young Stilo<br \/>Rouge<br \/>Lebo Othukile<br \/>Nolwazi Mkhwanazi<\/p>\n<p>J\u00e4germeister Brass Cartel: Pochung Chen<br \/>Saul Nossel<br \/>Malusi Masia<br \/>Lebo Mabe<br \/>Jack Mcwabe<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/lebogang-rasethaba-foxp2-jagermeister-celebrate-individuals-who-disrupt-by-taking-a-shot\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egg Films\u2019 Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in J\u00e4germeister\u2019s \u2018Be the Meister\u2019. The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-174457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/lebogang-rasethaba-foxp2-jagermeister-celebrate-individuals-who-disrupt-by-taking-a-shot.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/174457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=174457"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/174457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/174458"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=174457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=174457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=174457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}