{"id":174694,"date":"2020-12-10T06:37:54","date_gmt":"2020-12-10T04:37:54","guid":{"rendered":"https:\/\/mypr.co.za\/?p=97400"},"modified":"2020-12-10T06:37:54","modified_gmt":"2020-12-10T04:37:54","slug":"successful-try-before-you-buy-results-in-metropolitanrepublic-acquiring-8909","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/successful-try-before-you-buy-results-in-metropolitanrepublic-acquiring-8909\/","title":{"rendered":"Successful \u2018try-before-you-buy\u2019 results in MetropolitanRepublic acquiring 8909"},"content":{"rendered":"
<\/div>\n

A successful \u2018try-before-you-buy\u2019 relationship between MetropolitanRepublic and 8909 has resulted in the full-service brand agency acquiring a majority share in the digital hot shop.<\/p>\n

According to MetropolitanRepublic CEO, Alison Deeb, the acquisition was finalised at the end of November after the agencies had proven a \u2018right fit\u2019 for each other.<\/p>\n

\u201c8909 \u2013 a young, dynamic, data-driven digital agency led by Ciar\u00e1n McKivergan \u2013 was the first potential partner we identified during a recent strategy session aligned to the continuous innovation we apply to our communications.<\/p>\n

\u201cThis had further shaped our thinking around synergising with partners to provide seamlessly integrated solutions stretching from defining brand purpose, strategy, creative, tech, digital and even entertainment related business solutions for our clients.<\/p>\n

\u201cImpressed by Ciar\u00e1n\u2019s proposition of Quantified Creativity, we asked if he\u2019d be willing to explore a partnership according to the try-before-you-buy\u2019 approach MetropolitanRepublic has found is the best way to test compatibility.<\/p>\n

\u201cThis sees us spending considerable time working together on projects and campaigns for brands within the MetropolitanRepublic stable before signing a deal. Obviously, we both passed the test, and we are delighted to have found Ciar\u00e1n and his team,\u201d she said.<\/p>\n

During the \u2018try-before-you-buy\u2019 period insisted on by MetropolitanRepublic, the partnership experience exceeded all expectations of both agencies.<\/p>\n

They pitched for and won the marketing integration account for one of South Africa\u2019s heritage brands, Eskort. They won a New Generation Award in the Best Community Engagement category for their work for Flora. And they were awarded the digital strategy and rollout for household name medical brand, Grand-Pa.<\/p>\n

With a decade of digital experience, and a degree in both Psychology and Media Studies, McKivergan has won multiple Loerie, Bookmark and Next Generation Awards and has worked on some of Africa\u2019s biggest brands including The Coca Cola Company, MTN, Jaguar\/Land Rover and Amstel.<\/p>\n

He launched 8909 in 2016 with the intention of offering clients seamless integration within a 360\u00b0 solution by putting an equal focus on data, strategy, creative and media.<\/p>\n

\u201cAt 8909, we remove the uncertainty, allowing our clients to focus on their growth while we focus on uncovering the most important behavioural insights to drive sh#t hot creative and effective media buying to help grow brand ROI growth,\u201d he said.<\/p>\n

\u201cI must acknowledge and thank our MetropolitanRepublic clients for trusting us to make this happen on their awesome brands,\u201d added Deeb. \u201cConfident in the strength of this partnership, we have no doubt in our collective ability to create Africa\u2019s most purpose-driven, integrated, quantified creative agency.\u201d<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A successful \u2018try-before-you-buy\u2019 relationship between MetropolitanRepublic and 8909 has resulted in the full-service brand agency acquiring a majority share in the digital hot shop. According to MetropolitanRepublic CEO, Alison Deeb, the acquisition was finalised at the end of November after the agencies had proven a \u2018right fit\u2019 for each other. \u201c8909 \u2013 a young, dynamic, […]<\/p>\n","protected":false},"author":1,"featured_media":174695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-174694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/successful-try-before-you-buy-results-in-metropolitanrepublic-acquiring-8909.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/174694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=174694"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/174694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/174695"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=174694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=174694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=174694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}