{"id":175234,"date":"2020-12-16T08:00:03","date_gmt":"2020-12-16T06:00:03","guid":{"rendered":"https:\/\/mypr.co.za\/?p=97646"},"modified":"2020-12-16T08:00:03","modified_gmt":"2020-12-16T06:00:03","slug":"tastics-new-tvc-from-fcb-joburg-a-reminder-of-peoples-innate-generosity-the-spirit-of-ubuntu","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/tastics-new-tvc-from-fcb-joburg-a-reminder-of-peoples-innate-generosity-the-spirit-of-ubuntu\/","title":{"rendered":"Tastic\u2019s new TVC from FCB Joburg a reminder of people\u2019s innate generosity \u2013 the spirit of ubuntu"},"content":{"rendered":"
<\/div>\n

Tastic Rice\u2019s new TVC from FCB Joburg is a beautifully cast and shot reminder of people\u2019s innate generosity, and how much that generosity shapes our everyday lives.<\/p>\n

Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand\u2019s new campaign, and demonstrates why Tastic is \u2018More than just rice\u2019 by building an emotive connection with the consumer, and underpinning this with Tastic\u2019s functional credentials.<\/p>\n

The 59-year-old Tiger Brands product is an iconic staple in South African kitchens. It has held the number 1 spot in The Sunday Time\u2019s Top Brands Essential Foods category for over 20 years.<\/p>\n

\u201cTastic Rice appeals to people who take pride in the meals they prepare for themselves, families and friends because these meals represent their love for them and an acknowledgement of the fact that they deserve better things in life,\u201d explained Tiger Brands Marketing Director, Thembi Sehloho.<\/p>\n

\u201cAnd, Tastic knows the world would be a better place if we all acted with a spirit of generosity. So, we challenged FCB Joburg to bring the ideal of \u2018Tastic Generosity\u2019 to life for the brand, while still communicating its credentials.\u201d<\/p>\n

View the commercials here: https:\/\/youtu.be\/aeMYCJiWekI and https:\/\/youtu.be\/KPtnSvbXWDQ.<\/p>\n

\u201cThe agency\u2019s response was to show that, in a world where Tastic exists, there is generosity all around us,\u201d said Bonolo Modise Creative Director \u2013 FCB Joburg.<\/p>\n

\u201cNo matter the walk of life you\u2019re from, Tastic is the only rice brand that fills our lives with comfort, care, love and so much more. It\u2019s not just rice on your plate. It\u2019s the life unfolding around it. It\u2019s more than just rice. It\u2019s Tastic,\u201d she said.<\/p>\n

The 30-second TVC is flighting on ETV, and SABC and DSTV channels while a 60-second version is being used online. It was shot in Dube, at the Dube Bus Terminal, in Jeppestown and at the Kilburn Shopping Centre over two days by Kyle Lewis from Egg Films. Post-production was by Left Post Production, Fuelcontent and Produce Sound.<\/p>\n

Credits:
Client: Tiger Brands
Brand: Tastic
Marketing Director: Thembi Sehloho
Marketing Manager: Sithembile Mfayela
Assistant Brand Manager: Chaen Lew
Creative agency: FCB Joburg
Group Account Director: Bronwyn Simons
Account Manager: Kholosa Madikane
Chief Creative Officer: Tseliso Rangaka
Creative Director: Bonolo Modise
Copywriter: Junior Mokoma
Art Director: Motlagole Nthite
Strategic planner: Karabo Ganzini
TV production: Ayanda Tshabalala
Media planner: Ronel Pote\u2019 \u2013 The Media Shop
Production companies: Egg Films Cape Town
Directors: Kyle Lewis
Editor: Julian Redpath
Post-production: Left Post Production, Fuelcontent and Produce Sound<\/p>\n

Issued on behalf of FCB Joburg<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tastic Rice\u2019s new TVC from FCB Joburg is a beautifully cast and shot reminder of people\u2019s innate generosity, and how much that generosity shapes our everyday lives. Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand\u2019s new campaign, and demonstrates why Tastic is […]<\/p>\n","protected":false},"author":1,"featured_media":175235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-175234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/12\/tastics-new-tvc-from-fcb-joburg-a-reminder-of-peoples-innate-generosity-the-spirit-of-ubuntu.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/175234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=175234"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/175234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/175235"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=175234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=175234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=175234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}