{"id":177596,"date":"2021-01-18T14:02:07","date_gmt":"2021-01-18T12:02:07","guid":{"rendered":"https:\/\/mypr.co.za\/?p=98126"},"modified":"2021-01-18T14:02:07","modified_gmt":"2021-01-18T12:02:07","slug":"tribeca-public-relations-celebrates-15-years","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/tribeca-public-relations-celebrates-15-years\/","title":{"rendered":"Tribeca Public Relations celebrates 15 years"},"content":{"rendered":"
<\/a>
Nicky James, co-founder and director of Tribeca<\/figcaption><\/figure>\n

Fifteen years ago, Cian Mac Eochaidh and I took a huge risk, leaving the comfort of our secure jobs to launch Tribeca Public Relations (Tribeca). We had no clients, but we had big dreams.<\/p>\n

We quickly found our feet and started pitching for and winning business on some exciting brands, including Virgin Money, Epson (which is still a client) and Mastercard, among others. Over the past 15 years, we\u2019ve stuck to our founding principles and values, which has in turn seen us work with incredible team members on world-class brands, winning awards every year we\u2019ve been in business.<\/p>\n

In 2019 two of our highly respected and experienced senior team members, Nicola Tarr and Davina Malan, became shareholders and joined the company exco. Together, we\u2019re responsible for Tribeca\u2019s strategic leadership, including people and client management, and the agency\u2019s overall growth and development strategy.<\/p>\n

Today, we\u2019re a well-established brand, widely known as the work-life balance agency. We\u2019ve also always invested in and supported other entrepreneurs on their journeys, which is why we\u2019re happy to share 15 pieces of wisdom from 15 years of building a successful public relations agency.<\/p>\n

1. People #1
If you attract and retain the right people for your company, the business will come. Our commitment to a positive work environment makes work-life balance possible, and we offer better-than-required lifestyle benefits with our favourable policies, flexi-work hours, and generous annual leave. Happy teams make happy clients, which makes a happy business.<\/p>\n

2. Hire the best\u2026and then let go
If you\u2019ve hired the best, believe in your judgement and their skills, and trust them to get on with the job at hand. Micromanaging will waste your time and stifle their skills and creativity \u2013 so rather provide the foundations of clear objectives and let your teams\u2019 talents and skills lead the way to business success.<\/p>\n

3. Relationships are everything
Whether it\u2019s a team member, client or supplier relationship, do everything possible to build and nurture relationships, every step of the way. Never burn any bridges because you never know which past client, employee or supplier might recommend your services, or which former employee could be your client one day.<\/p>\n

4. Be authentic
We\u2019ve found that clients appreciate authenticity and honesty over anything else, and we\u2019ve built relationships and held onto clients by admitting that we\u2019re unsure of something \u2013 but then committing to finding a solution, and delivering strong results.<\/p>\n

5. Adapt
No matter your industry, entrepreneurship is a rollercoaster, and the only way to survive and thrive is to adapt and respond positively to every situation. This has never been truer than in 2020, when we successfully shifted our business from being 100% office-based to operating successfully and profitably by working remotely and using all the technology available to us.<\/p>\n

6. Reply to every email and phone call
This links back to \u2018relationships are everything\u2019. We reply to every email and phone call, giving every person on the other end the same level of respect, whether they\u2019re an intern looking for work, a potential supplier looking to work with us, or a CEO seeking a public relations partner.<\/p>\n

7. Integrity is your north star
There simply is no other way to build and run your business than to do so with integrity. Walk your talk, every step of the way to build trust in your relationships with your own people, with your clients, and with your suppliers. Even if the truth is difficult, it must still be your guiding light and founding principle, no matter who you\u2019re engaging with.<\/p>\n

8. You absolutely can choose who to work with
From time to time we\u2019ve been approached by potential clients whose values didn\u2019t resonate with ours, and while we may have needed their business at the time, we chose not to work with them \u2013 and that\u2019s alright. It meant that we were operating with integrity (see point 7), enabling us to take on new business that aligned with our values and principles when it came knocking at our door.<\/p>\n

9. Keep learning
No matter how long you\u2019ve been in any business, you\u2019re always learning \u2013 and if you\u2019re not, you\u2019re either not paying attention or it\u2019s time to find a new business! We learn from our people every day, just as we learn from our clients and our colleagues in the industry \u2013 and it\u2019s this constant learning and adapting that keeps us alive and excited about what we do every day.<\/p>\n

10. It\u2019s okay to say \u2018I don\u2019t know\u2019
Linked to the previous point \u2013 even though we\u2019re experts in our field of public relations, it\u2019s impossible for us (or anyone in PR) to know everything \u2013 and we\u2019d rather operate in integrity and admit when we don\u2019t know something. The corollary of that is that we\u2019ll always work to find out, to learn, to grow, so that we can respond positively to the brief at hand, to get great results for our clients.<\/p>\n

11. Multitasking is our middle name
We run \u2018lean and mean\u2019 (with no actual mean) at Tribeca, without support teams like receptionists and human resources departments. That means that we\u2019ve all had to learn skills far outside the realm of actual public relations, making us multi-faceted individuals who are able to respond effectively to just about any curve ball thrown at us.<\/p>\n

12. Rejection isn\u2019t personal
There\u2019s no denying that it\u2019s heartbreaking not to win a pitch that you\u2019ve poured your heart and soul into \u2013 but we\u2019ve learned over the years that rejection in business isn\u2019t personal, it\u2019s just business. While we give our all to every pitch and presentation, there\u2019s always a reason that we don\u2019t win a new client or sign the hire we were chasing.<\/p>\n

13. Take time to give credit and say \u2018thank you\u2019
Even though we work in teams, those teams are made up of individuals who each deserve credit for the excellent work that they produce, and the results that they achieve. Being recognised and affirmed by colleagues and leaders inspires people to do even greater things.<\/p>\n

14. It pays to be kind
Now more than ever, just be kind. With kindness as your foundation, it is easy to put your people first, to build and nurture relationships, and to walk a gentle path through your business and professional lives that will win loyalty, trust, and prosperity.<\/p>\n

15. Love what you do
It may be a clich\u00e9, but it\u2019s true: if you love what you do, you\u2019ll never work a day in your life. I wake up excited for the day ahead every morning because I really love what I do. Those who are passionate about what they do will shine through in the work they do for their clients.<\/p>\n

What does 2021 have in store for us \u2013 I\u2019m very happy to admit I don\u2019t know! If 2020 was anything to go by, Audrey Farrell\u2019s quote sums it up perfectly: Learn from the past, live in the present, plan for the future!<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nicky James, co-founder and director of Tribeca Fifteen years ago, Cian Mac Eochaidh and I took a huge risk, leaving the comfort of our secure jobs to launch Tribeca Public Relations (Tribeca). We had no clients, but we had big dreams. We quickly found our feet and started pitching for and winning business on some […]<\/p>\n","protected":false},"author":1,"featured_media":177597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-177596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/01\/tribeca-public-relations-celebrates-15-years.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/177596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=177596"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/177596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/177597"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=177596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=177596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=177596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}