{"id":177843,"date":"2021-01-20T20:19:22","date_gmt":"2021-01-20T18:19:22","guid":{"rendered":"https:\/\/mypr.co.za\/?p=98176"},"modified":"2021-01-20T20:19:22","modified_gmt":"2021-01-20T18:19:22","slug":"lactalis-sa-awards-full-service-account-to-hellofcb","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/lactalis-sa-awards-full-service-account-to-hellofcb\/","title":{"rendered":"Lactalis SA awards full-service account to HelloFCB+"},"content":{"rendered":"<div><img decoding=\"async\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/01\/lactalis-sa-awards-full-service-account-to-hellofcb.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+.<\/p>\n<p>According to the dairy brand\u2019s Marketing Executive, Karolina Laubscher, the Mother City agency was selected, not only because it addressed the brief very well, its ability to respond to feedback demonstrated flexibility and responsiveness.<\/p>\n<p>\u201cHelloFCB+ showcased a strong strategic skillset and interesting creative approach. Their ideas across the board were both creative and unique, with rational and emotional benefits well executed to provide excellent product presence throughout. We are looking forward to opening a new chapter together,\u201d she said.<\/p>\n<p>HelloFCB+ Managing Director, Danielle Sneiders, added: \u201cIn these uncertain times, people are returning to one constant now more than ever \u2013 our need for human connection. At HelloFCB+ The Human Connections agency, we know that brands that lead with purpose and put humans at the heart of each consideration set will be rewarded.<\/p>\n<p>\u201cWe\u2019re looking forward to journeying with Lactalis SA\u2019s brands and partnering on the articulation and achievement of their goals and ambitions at every touch point of the user journey.\u201d<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/lactalis-sa-awards-full-service-account-to-hellofcb\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+. According to the dairy brand\u2019s Marketing Executive, Karolina Laubscher, the Mother City agency was selected, not only because it addressed the brief very well, its ability [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-177843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/01\/lactalis-sa-awards-full-service-account-to-hellofcb.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/177843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=177843"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/177843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/177844"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=177843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=177843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=177843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}