JOHANNESBURG, South Africa. 3 February, 2013. The organisers of much-loved fundraising initiative, Casual Day, have announced that Edcon, South Africa\u2019s leading retailing group, has come on board as the main sponsor this year \u2013 for a period of three years.<\/p>\n
Casual Day is the flagship project of the National Council for Persons with Physical Disabilities (NCPPDSA), a non-profit organisation mandated to improve education, inclusivity, accessibility and social integration for persons with disabilities.
\nCasual Day has raised over R170 million for disability organisations since its inception 18 years ago. Edcon has committed to a three-year contract as principal sponsor, with the aim of raising R6 million in sticker donations at all Edcon stores and in addition, to contribute R11 million towards the project over the period.<\/p>\n
\u201cAs we kickstart our 2013 campaign, we welcome Edcon on board as our principal sponsor,\u201d says NCPPDSA Chairman, Mr Brian Sweetlove. \u201cOur sponsors are the lifeblood of Casual Day, which raises essential funds to enable the NCPPDSA, its benefiaries and participating entities to create a barrier-free society in which persons with disabilities can fully participate.\u201d<\/p>\n
The funds are raised as a result of a R10 donation for a Casual Day sticker. Says Therina Wentzel, National Director of NCPPDSA, \u201cEdcon is a perfect fit for Casual Day as the project encourages the people of South Africa to go to work dressed differently on the first Friday in September every year. It is a fun project and allows everyone to make a contribution. We would like to extend a huge thank you to Edcon and the staff of all Edcon stores, who helped to make Casual Day a runaway success last year and we look forward to working with them again this year.\u201d<\/p>\n
Corporate social investment is an integral part of Edcon\u2019s transformation strategy. Dr Urin Ferndale, chief operating officer and executive director at Edcon explains, \u201cOver the past seven years Edcon has been a supporter of the annual Casual Day campaign and this entailed being essentially, a reseller of Casual Day stickers. This year Edcon has committed to fund the project for another three years where it will continue to act as a caring corporate citizen in an effort to make a meaningful difference to the disability community.\u201d<\/p>\n
Edcon\u2019s involvement comes by way of the company\u2019s mission to share wealth for positive change in the quality of life of people in areas in which it trades. Ms Mercia Maserumule, Edcon Group CSI Manager, \u201cWe are very excited to be more involved with this project, which is vital to the survival of many of South Africa\u2019s organisations providing services to persons with disabilities. Casual Day aligns strongly with Edcon\u2019s broader corporate social investment strategy and gives us the opportunity to contribute to the lives of a very vulnerable sector of the community.\u201d<\/p>\n
This year Casual Day takes place on September 6, 2013, and stickers can be purchased at all Edcon stores, which include the following brands: Edgars, Edgars ACTIVE, Red Square, Boardmans, CNA, Jet, JetMart and LEGIT, and many other outlets.<\/p>\n
If you would like more information about this topic, or to schedule an interview with anybody mentioned, please call Celeste Vinassa on 011 452 2774 or projectleader@casday.co.za<\/p>\n
Background Information: Casual Day
\nCasual Day is a fundraising project where people are encouraged to go to work dressed differently for a day. To earn this right, they make a donation of R10 for the official Casual Day sticker. Proceeds benefit persons with disabilities.
\nCasual Day is a project of the National Council for Persons with Physical Disabilities in SA (NCPPDSA).<\/p>\n
URL<\/strong>: http:\/\/www.ncppdsa.co.za<\/a> Author: Andrea Vinassa<\/strong> from TorchMedia<\/a>. Originally distributed by MyPR.co.za<\/a>.<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" JOHANNESBURG, South Africa. 3 February, 2013. The organisers of much-loved fundraising initiative, Casual Day, have announced that Edcon, South Africa\u2019s leading retailing group, has come on board as the main sponsor this year \u2013 for a period of three years. Casual Day is the flagship project of the National Council for Persons with Physical Disabilities […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3257,1452],"class_list":{"0":"post-17785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mypr","8":"tag-public-relations","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/17785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=17785"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/17785\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=17785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=17785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=17785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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