{"id":177915,"date":"2021-01-21T14:56:18","date_gmt":"2021-01-21T12:56:18","guid":{"rendered":"https:\/\/www.myza.co.za\/hisense-creates-bold-new-campaign-with-partner-club-paris-saint-germain-mypr-co-za\/"},"modified":"2021-01-21T14:56:18","modified_gmt":"2021-01-21T12:56:18","slug":"hisense-creates-bold-new-campaign-with-partner-club-paris-saint-germain-mypr-co-za","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/hisense-creates-bold-new-campaign-with-partner-club-paris-saint-germain-mypr-co-za\/","title":{"rendered":"Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain | MyPR.co.za"},"content":{"rendered":"

Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain | MyPR.co.za<\/a>: <\/p>\n

MyPR: Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain<\/strong>: <\/p>\n

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Live Bold Campaign<\/figcaption><\/figure>\n

JANUARY 2021, JOHANNESBURG: Hisense, one of the world\u2019s leading consumer electronics and home appliances brand, today launched its \u2018Live Bold\u2019 digital and retail campaign with a bit of a difference, featuring partner club Paris Saint-Germain.<\/p>\n

Paris Saint-Germain players Neymar Jr, Keylor Navas, \u00c1ngel Di Mar\u00eda, Ander Herrera and Presnel Kimpembe, are seen gathered in the Hisense Showroom surprising unsuspecting customers, though fans will spot that the players do not look as they usually do. Rather they are seen in miniature form, acting as the consumers\u2019 guide to making the smart and bold choice \u2013 purchasing one of Hisense\u2019s diverse range of TVs and home appliances.<\/p>\n

\u2018Live Bold\u2019 celebrates Hisense\u2019s uncompromising quality and a focus on the details that are built into every one of the brand\u2019s innovative products, the campaign sees some of the club\u2019s top players demonstrating product features that \u2018make the difference\u2019 to customers\u2019 everyday lives<\/p>\n

Candy Pang, Global General Marketing Manager of Hisense International said: \u201cWe\u2019re excited to be launching our bold new campaign with our Partner Paris Saint-Germain. In doing something truly unique like making the players smaller, we have allowed the products to be the hero of the show with the players able to showcase our design and technology features in more detail. We want the audience to review the products on their merits and build association with the smart choice, so they are ready for the next time they need new TVs or home appliances.\u201d<\/p>\n

The hero film first sees Neymar Jr seen surprising a group of customers by showing them the Hisense ULED 4K TV, U7. As Neymar Jr\u2019s goal celebration plays on the screen, he shows them Hisense\u2019s Sports Mode in VIDAA Smart OS, the comprehensive picture and sound enhancement system specifically designed for sports programming. The U7\u2019s Quantum Dot Colour and Dolby Vision paired with the Atmos, HDR10+ technology ensures that every moment of the game is captured as if viewers were there live.<\/p>\n

Next up is Di Mar\u00eda who is seen perched inside the Hisense PureFlat Refrigerator. The midfielder encourages the customer to join him in enjoying a cold glass of juice and signals to the fridge\u2019s Flat Door design to fill his glass with ice by pressing the touch panel of the in-door Ice and Water dispenser.<\/p>\n

Catching a young boy playing with the Hisense PureStream Washing Machine dials, Kimpembe is then shown telling him to look inside the washer, where he has left a surprise Paris Saint-Germain jersey for him to wear. Hisense\u2019s PureStream washer\u2019s Steam-Mix cycle feature deep cleans garments and reduces allergens to leave clothes soft and static free; meaning the boy\u2019s shirt is match-ready clean.<\/p>\n

Navas and Herrera are then caught by another shopper using the Hisense EvanBake Oven to bake cookies. The 73L capacity oven uses 100% Full Steam meaning the oven turns the water into steam to help make food more flavourful. Thanks to the oven\u2019s Even Bake shape, the rounded design helps to ensure hot air circulates freely and evenly, meaning Navas and Herrera created the perfect cookies for the shopper to enjoy.<\/p>\n

After a busy day in the store and once the doors are locked, we see the players gather round the Hisense Laser TV to enjoy a screening of one of their games. The 100\u201d screen displays 4K Ultra HD resolution combined with the Dolby Atmos Audio gives the players a cinema experience at home to reminisce together.<\/p>\n

The content goes live across Hisense social channels (Facebook, YouTube, Twitter, Instagram) ahead of an exciting 2021 for Paris Saint-Germain under new manager Mauricio Pochettino. Upcoming League games include fixtures against Montpellier and Marseille and the club\u2019s highly anticipated European fixture with Barcelona in February.<\/p>\n

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain said: \u201cThe players had fun filming this content and becoming miniature versions of themselves for the day. It\u2019s great to see our partners Hisense use our players in an innovative way for them to showcase their products and brand features. We look forward to seeing the campaign rolled out by Hisense globally.\u201d<\/p>\n

The Hisense and Paris Saint-Germain partnership was launched in August 2020 and sees the Hisense brand and product range showcased to huge audiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels, the partnership also sees Hisense provide a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre.<\/p>\n

To be in with a chance of winning one Hisense products and a Paris Saint-Germain jersey, visit HisenseLiveBold.com<\/p>\n

Keep up with all Hisense\u2019s Paris Saint-Germain news visit: www.hisense.co.za or follow Hisense on Instagram, Twitter and Facebook.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

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Have you tried:<\/strong> Visiting Port Elizabeth?<\/p>\n

Did you know this about Johannesburg?<\/strong> In January 1890 the Health Committee conducted its first census of the town. They found that Johannesburg had 26 303 inhabitants. There were 13 820 buildings, of which 772 were shops and stores and 261 hotels and bars. The following suburbs were recorded: Booysens, Fordsburg, Langlaagte, Braamfontein, Auckland Park, Marshall’s Town, Ferreira’s Town, Prospect and Jeppe’s Town. There was also a Coolie Location and a Veldtschoendorp, the latter being a shanty town occupied by Dutch citizens of the ZAR.<\/p>\n

Source:<\/strong> MyJHB<\/a><\/small>
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Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain | MyPR.co.za: MyPR: Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain: Live Bold Campaign JANUARY 2021, JOHANNESBURG: Hisense, one of the world\u2019s leading consumer electronics and home appliances brand, today launched its \u2018Live Bold\u2019 digital and retail campaign with a bit of a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3332],"tags":[4550,4193,712,5343,23349,26763,1034,4767,40206],"class_list":{"0":"post-177915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-johannesburg-south-africa","7":"tag-bold","8":"tag-campaign","9":"tag-club","10":"tag-creates","11":"tag-hisense","12":"tag-mypr-co-za","13":"tag-paris","14":"tag-partner","15":"tag-saintgermain","16":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/177915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=177915"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/177915\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=177915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=177915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=177915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}