{"id":180578,"date":"2021-02-15T14:08:54","date_gmt":"2021-02-15T12:08:54","guid":{"rendered":"https:\/\/mypr.co.za\/?p=99049"},"modified":"2021-02-15T14:08:54","modified_gmt":"2021-02-15T12:08:54","slug":"2stories-launches-a-new-model-content-collective","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/2stories-launches-a-new-model-content-collective\/","title":{"rendered":"2Stories launches- A new model content collective"},"content":{"rendered":"

<\/a><\/p>\n

A new model content collective that works for brands, creatives \u2013 and other agencies<\/p>\n

2Stories is a new content collective by serial entrepreneur Joanne Hope and seasoned content director Anelde Greeff. Not \u201cjust another content agency\u201d, 2Stories offers boutique-level service with big-agency experience that turns the usual model on its head.<\/p>\n

\u201cImagine a traditional content marketing agency. We\u2019re not that,\u201d explains chief operating officer Hope. \u201cWe are a new genre. Think smaller, and with way more flex appeal. We speak, write, strategise, conceptualise, plan, direct and produce content marketing fluently.\u201d<\/p>\n

A modern approach to the C Word<\/strong><\/p>\n

2Stories believes in work that is driven by humans, not channels. Both founders bring a wealth of editorial experience to the table: Greeff spent 15 years at New Media in various roles such as head of content: food division, editor-in-chief of Eat Out, and content director of Woolworths TASTE. She is currently also a director of SheSays Cape Town \u2013 Africa\u2019s first chapter of the global movement focused on the engagement, education and advancement of women in creative industries.<\/p>\n

Hope was general manager of the South African operations for global content marketing agency John Brown Media, where she oversaw operations and client service for Capitec, Life Healthcare, Old Mutual and BMW Mini amongst others. She is also the founder of cannabis lifestyle brand KushKush.<\/p>\n

Together, Hope and Greeff believe in creating editorialised content that inspires and converts. Because great stories can change the world \u2013 and there is never just one side to a story.<\/p>\n

\u201cWe love working with clients and brands that move society forward \u2013 and actively seek those stories out,\u201d says Greeff, who fills the role of 2Stories chief content officer. \u201cAnyone can put content out there, but stories that help customers connect the dots is what gets them to the purchase faster.\u201d<\/p>\n

\u201cIt\u2019s the gentle art of anticipating what a brand\u2019s audience really wants. What are they searching for? What questions are they asking? Digital targeting has become all data and no intuition about what real people actually want. We spend a lot of time helping brands find their intuition again.\u201d<\/p>\n

Flex appeal attracts top talent<\/strong><\/p>\n

The collective\u2019s unique way of working \u2013 offering freelancers a pick of choice projects and flexible working as a non-negotiable \u2013 is a real differentiator, and sees award-winning talent working on 2Stories projects.<\/p>\n

\u201cWe have a network of skilled content specialists of all shapes, sizes, races and genders. No matter which solar system they\u2019re from, we aspire to offer flexibility, balance, and the opportunity to create awesomeness,\u201d adds Greeff. \u201cHaving worked as freelancers ourselves, we get it. We aim to solve the pains of these \u00fcber-talented creatives, empower women in particular, and champion the true meaning of flexible working in the South African industry.\u201d<\/p>\n

Greeff and Hope believe that this model enhances the collective\u2019s output, too. \u201cWe are building a business that solves problems for both clients and creatives. This approach offers us instant scalability as we have access to the best of the best \u2013 locally and internationally.\u201d<\/p>\n

Collaborating with other agencies<\/strong><\/p>\n

Although a wholly independent agency, 2Stories embraces collaboration with other industry players by supplementing its above-the-line offerings with content strategy and content-creation services.<\/p>\n

\u201cWe don\u2019t want to compete with traditional agencies. We want to help them optimise their offering to their clients and, more importantly, the end consumer,\u201d says Hope.<\/p>\n

Tech enabled by Leadify<\/strong><\/p>\n

The agency\u2019s expertise in content-led lead generation is further boosted by its partnership with Leadify.biz, a world leader in enterprise-volume SMS, email marketing automation and SaaS business. This partnership gives 2Stories the ability to develop bespoke digital content platforms and create powerful email and SMS content journeys that generate better quality leads, increase conversions, and build first-party databases for brands.<\/p>\n

For more information, visit 2stories.co.za or email hello@2stories.co.za.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new model content collective that works for brands, creatives \u2013 and other agencies 2Stories is a new content collective by serial entrepreneur Joanne Hope and seasoned content director Anelde Greeff. Not \u201cjust another content agency\u201d, 2Stories offers boutique-level service with big-agency experience that turns the usual model on its head. \u201cImagine a traditional content […]<\/p>\n","protected":false},"author":1,"featured_media":180579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[3257],"class_list":{"0":"post-180578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"tag-mypr","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/02\/2stories-launches-a-new-model-content-collective.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/180578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=180578"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/180578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/180579"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=180578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=180578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=180578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}