Pretoria – The International Marketing Council of South Africa (IMC) can only reach its goals if all stakeholders such as business, government and civil society respond to a call to collaborate in realising the positioning of South Africa as a globally competitive nation, the body’s stakeholder summit in Johannesburg heard. <\/p>\n
It was the first of nine such summits to be held in all of the country’s nine provinces. All provinces will be visited and Limpopo is next on the list, with a provincial summit scheduled to be held on 26 June in Polokwane.<\/p>\n
The IMC was established in 2002 with the primary objective of developing and implementing a pro-active and co-ordinated marketing, communication and reputation management strategies for the country.<\/p>\n
Addressing the summit on Tuesday, the Deputy Minister in the Presidency, Dina Pule, said that the branding of South Africa is not a matter of choice but rather a necessity.<\/p>\n
It required “the concerted effort” of all stakeholders to achieve any real measure of success.<\/p>\n
“Countries all over the world are shaping and re-shaping their national identities as they compete with other nations and regional blocks for power, influence, prestige and wealth,” Pule said.<\/p>\n
The rapid advancement of globalisation meant that South Africa must fight for its share of attention and respect of the international media, governments and people of other countries.<\/p>\n
“South Africa has just gone through four very important stages: it managed a widely acknowledged successful soccer world cup, came through the worldwide recession almost unscathed, became a part of the BRICS group of nations and yet again held free and fair local elections,” she said.<\/p>\n
A week ago, the IMC met with President Jacob Zuma for a discussion that centred on the need for business and government to work together to promote and market the successes of the country domestically and to the world.<\/p>\n
Pule said the meeting affirmed the IMC’s mandate, which was to focus on strategic issues relating to reputation and competitiveness of South Africa, both domestically and globally. \u2013 BuaNews<\/p>\n","protected":false},"excerpt":{"rendered":"
Pretoria – The International Marketing Council of South Africa (IMC) can only reach its goals if all stakeholders such as business, government and civil society respond to a call to collaborate in realising the positioning of South Africa as a globally competitive nation, the body’s stakeholder summit in Johannesburg heard. It was the first of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[686,687,183],"class_list":{"0":"post-1807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-imc","8":"tag-marketing","9":"tag-south-africa-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/1807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=1807"}],"version-history":[{"count":1,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1808,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/1807\/revisions\/1808"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}