{"id":18080,"date":"2013-02-16T07:43:15","date_gmt":"2013-02-16T05:43:15","guid":{"rendered":"http:\/\/www.myza.co.za\/smsportal-launches-new-branding\/"},"modified":"2013-02-16T07:43:15","modified_gmt":"2013-02-16T05:43:15","slug":"smsportal-launches-new-branding","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/smsportal-launches-new-branding\/","title":{"rendered":"SMSPortal launches new branding"},"content":{"rendered":"<p>\t\t\t<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><\/p>\n<p>SMSPortal, the Port Elizabeth and <a title=\"Cape Town\" class=\"aal\" target=\"\" href=\"http:\/\/www.MyCapeTown.co.za\">Cape Town<\/a>-based leading bulk SMS company, which delivers targeted SMS campaigns, and associated services, is proud to present its new logo and overall brand refresh.<\/p>\n<p>Charles Stretch, SMSPortal\u2019s MD worked with Online Innovations to update and strengthen the business\u2019s brand and positioning. Stretch commented: \u201cWe have sought to reinvigorate the SMSPortal brand assets, and will be updating the website in the coming weeks to reflect our broader business. With international activity, we want our site and branding to be clean, simple, modern and accessible. We will now achieve consistency across all our communications.\u201d<\/p>\n<p>The new branding underlines SMSPortal\u2019s clarity of purpose \u2013 to deliver the most effective, clear and efficient SMS services and its on-going commitment to its network partners.<\/p>\n<p>2013 will be a busy year for SMSPortal: as well as new markets, there are several new product developments in the pipeline, as well as new regulatory compliances to adhere to. There will also be a regular stream of industry comment, especially on the key issues of SMS communication, mobile marketing, regulatory changes and challenges and user experience and measurement.<\/p>\n<p>SMSPortal now employs 23 staff in <a title=\"Cape Town\" class=\"aal\" target=\"\" href=\"http:\/\/www.MyCapeTown.co.za\">Cape Town<\/a> and Port Elizabeth, and has strengthened its marketing function by investment in PR firm Sapphire Street, and increasing its share of voice in the media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter wp-image-20678\" alt=\"The new look and feel will officially roll out on February 18th\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/plugins\/rss-poster\/cache\/2681b_SMSportal-logo.png\" width=\"694\" height=\"129\" \/><\/p>\n<p><strong>Author:<\/strong> Kimberley Nanson<br \/><strong>Website:<\/strong> <a href=\"http:\/\/www.dataflo.co.za\" target=\"_blank\">http:\/\/www.dataflo.co.za<\/a><\/p>\n<p><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMSPortal, the Port Elizabeth and Cape Town-based leading bulk SMS company, which delivers targeted SMS campaigns, and associated services, is proud to present its new logo and overall brand refresh. Charles Stretch, SMSPortal\u2019s MD worked with Online Innovations to update and strengthen the business\u2019s brand and positioning. Stretch commented: \u201cWe have sought to reinvigorate the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1289,5],"class_list":{"0":"post-18080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mype","8":"tag-port-elizabeth-2","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/18080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=18080"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/18080\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=18080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=18080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=18080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}