{"id":182233,"date":"2021-03-03T02:36:13","date_gmt":"2021-03-03T00:36:13","guid":{"rendered":"https:\/\/mypr.co.za\/?p=99677"},"modified":"2021-03-03T02:36:13","modified_gmt":"2021-03-03T00:36:13","slug":"safe-assurance-badge-acknowledges-eskorts-unrivalled-commitment-to-pork-product-quality","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/safe-assurance-badge-acknowledges-eskorts-unrivalled-commitment-to-pork-product-quality\/","title":{"rendered":"SAFE assurance badge acknowledges Eskort\u2019s unrivalled commitment to pork product quality"},"content":{"rendered":"
<\/div>\n

Eskort\u2019s new quality assurance badge acknowledges the company\u2019s unrivalled commitment to pork product quality in South Africa.<\/p>\n

Introduced in the second half of 2020 and featuring on all Eskort branded pork products, the badge depicts a pig on a globe and the acronym SAFE.<\/p>\n

The globe communicates the global benchmarks that Eskort\u2019s quality assurance practices meet while the acronym neatly summarises the four cornerstones of its quality assurance programme:<\/p>\n

1. Sustainable \u2013 environmental sustainability, sow-friendly practices, pig welfare and biosecurity
2. Accountable \u2013 traceability, uncompromised hygiene practices and rigid quality control measures
3. Farm-to-fork \u2013 responsibility across the entire value chain
4. Excellence \u2013 superior, award-winning products for 103 years<\/p>\n

\u201cAt Eskort, we place our customers\u2019 health and well-being above all else. It is, therefore, crucial for us to take ownership of every element of the supply chain,\u201d said Eskort\u2019s CEO, Arnold Prinsloo.<\/p>\n

\u201cFrom the farm, to the processing and manufacturing facilities, to delivery to the retailer, to the consumer\u2019s plate \u2013 Eskort assumes responsibility across the entire value chain, and it is this holistic quality process that ensures superior quality products from farm-to-fork that the SAFE badge communicates,\u201d he said.<\/p>\n

According to Prinsloo, the first two of the cornerstones \u2013 Sustainable and Accountable \u2013 are addressed by Eskort\u2019s superior farm practices, including food safety and traceability systems, pig welfare and sow-friendly practices, and biosecurity and environmental sustainability programmes.<\/p>\n

The third \u2013 Farm-to-Fork \u2013 is ensured by the fact that Eskort\u2019s quality control programme addresses the entire value chain, including processing and manufacturing.<\/p>\n

This means that Eskort grades and enforces compliance with respect to how manufacturers and processors maintain their facilities, and how they look after the pigs\u2019 welfare once they are delivered into those facilities, to name but two critical links in the post-farm supply chain.<\/p>\n

Finally, he said the fourth cornerstone \u2013 Excellence \u2013 is evident in the company\u2019s 103 years of uncompromised quality, its rigid commitment to quality and hygiene practices, and the many principles it has in place as safety assurance for its consumers.<\/p>\n

\u201cThe critical difference between our quality assurance approach and the farm assurance mark most other producers adhere to is that Eskort\u2019s addresses every link in the supply chain. The adoption of SAFE badge conveys our holistic approach to quality assurance,\u201d Prinsloo pointed out.<\/p>\n

\u201cWe think this approach is worth acknowledging and celebrating with the SAFE badge, and are certain our customers will agree with us,\u201d he said.<\/p>\n

The Eskort SAFE quality assurance badge was designed by the company\u2019s communications partner, MetropolitanRepublic. It is playing an important role in Eskort\u2019s brand refresh which launched in November last year. The rationale behind the refresh lies in the agency and brand\u2019s collective assertion that the pork industry is primed for a strong player to step in, or rather step up, to reinvent the market category.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eskort\u2019s new quality assurance badge acknowledges the company\u2019s unrivalled commitment to pork product quality in South Africa. Introduced in the second half of 2020 and featuring on all Eskort branded pork products, the badge depicts a pig on a globe and the acronym SAFE. The globe communicates the global benchmarks that Eskort\u2019s quality assurance practices […]<\/p>\n","protected":false},"author":1,"featured_media":182234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-182233","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/03\/safe-assurance-badge-acknowledges-eskorts-unrivalled-commitment-to-pork-product-quality.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/182233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=182233"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/182233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/182234"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=182233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=182233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=182233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}