{"id":183161,"date":"2021-03-12T02:06:44","date_gmt":"2021-03-12T00:06:44","guid":{"rendered":"https:\/\/www.myza.co.za\/why-indian-films-are-popular-in-ghana-and-have-been-for-decades\/"},"modified":"2021-03-12T02:06:44","modified_gmt":"2021-03-12T00:06:44","slug":"why-indian-films-are-popular-in-ghana-and-have-been-for-decades","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/why-indian-films-are-popular-in-ghana-and-have-been-for-decades\/","title":{"rendered":"Why Indian films are popular in Ghana — and have been for decades"},"content":{"rendered":"
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Over the past ten years, Indian television series have become a feature in many households across Ghana as they\u2019ve become available on cable and satellite channels.<\/p>\n

Indian television series, including romantic dramas (such as Til the End of Time<\/em>) and historical dramas (such as Razia Sultan<\/em>), have gained popularity. One show loosely based on Jane Austen\u2019s classic novel Sense and Sensibility<\/em> called Kumkum Bhagya<\/em> has even been dubbed in Twi<\/a>, an Akan language spoken in southern and central Ghana. Based on the success of the show, the stars of Kumkum Bhagya<\/em> travelled to Ghana<\/a> for a tour in 2017. <\/p>\n

The history of Indian media in Ghana \u2013 the subject of my PhD thesis<\/a> as well as a recent academic paper<\/a> \u2013 extends back to the mid-1950s. At that time, Sindhi and Lebanese film distributors and cinema owners circulated Hindi films throughout the country, screened in cinema halls in most major urban centres. <\/p>\n

The films were popular among all Ghanaians during the postcolonial period. In the intervening decades they have remained popular within Ghana\u2019s majority Muslim communities. These include majority Muslim cities in the north, such as Tamale. It also includes zongos, neighbourhoods that tend to be majority Muslim communities found in nearly every urban setting. Zongos developed as settlements of foreign traders. Each has its own complex history of colonial segregation<\/a>, with many zongos dating back to the late 1800s and early 1900s.<\/p>\n

The popularity of Hindi films in zongo communities came through vividly in an interview I conducted with one of Ghana\u2019s former cinema owners. They recalled that at one point during the 1960s, Kumasi\u2019s Rex Cinema, located near a zongo neighbourhood, played the Hindi film Albela<\/em> (1951) every Friday night for a year, selling out its 2,000-seat capacity each week. <\/p>\n

The postcolonial circulation of Hindi films in Ghana reveals the early cosmopolitan engagement that Ghanaian viewers had with South Asian popular media during the time of independence in both countries. In cities like Tamale, the popularity of Hindi films has continued to grow over time. <\/p>\n

The case of Tamale<\/h2>\n

In Tamale \u2013 where I conducted two years of ethnographic research \u2013 I found that older Hindi films spanning the postcolonial period are still viewed by residents in their homes and in neighbourhood video centres. Popular films include Albela<\/em> (1951), Love in Tokyo<\/em> (1966), Noorie<\/em> (1979) and Andha Kanoon<\/em> (1983). <\/p>\n

Hundreds of Hindi films from the postcolonial period are still available for sale in Tamale\u2019s central market at speciality DVD shops. Sellers receive new shipments of older Hindi films each week. <\/p>\n

But my research showed that the circulation of Indian films in Tamale was not indiscriminate. India\u2019s most well-known film export \u2013 Bollywood \u2013 has had little success in the city. Older Dagbamba viewers were unimpressed by the Bollywood films that entered Tamale\u2019s market in the mid 1990s. Many expressed concern about the cultural and moral shifts. Of particular concern was the perceived Americanisation of the films. <\/p>\n

As a result, distributors, shop owners and cultural authorities in Tamale intervened in the circulation of Bollywood in the city. For example, many DVD shop owners do not sell newer Bollywood films, while owners of neighbourhood video centres make an active decision not to screen newer Bollywood films. <\/p>\n

The older films have remained popular in Tamale for several reasons. <\/p>\n

One is their melodramatic form. This includes a clear moral universe<\/a> that reaffirms the importance of community and extended intergenerational families over individuality and consumption.<\/p>\n

There\u2019s also a clear delineation between \u2018evil\u2019 and \u2018good\u2019, \u2018individuality\u2019 and \u2018community\u2019, and \u2018moral\u2019 and \u2018immoral\u2019 practices. This might explain why Tamale\u2019s older generations encourage young people to watch the films in their homes today. <\/p>\n

The \u2018Alarikah family\u2019 \u2013 a community that developed out of an Indian film song radio show at Justice FM in Tamale \u2013 has gone as far as to screen Hindi films at Chief palaces in the city, as a way to \u201csave youth from immoral behaviour\u201d.<\/p>\n

Tamale\u2019s Muslim viewers also note depictions of Muslim life in certain Hindi films. This is because many Hindi films circulating in Tamale feature modest costumes, as well as recognisable architecture including mosques. <\/p>\n

Many older Hindi films include Arabic loan words such as ishq<\/em> (passion) or duniya<\/em> (world). In West Africa, many Muslim viewers recognise Arabic loan words heard in Hindi films, as the same loan words are found in their own languages such as Wolof, Fulani, Serer, Hausa and Dagbani. <\/p>\n

Synergies between films and series<\/h2>\n

In Tamale, recent Indian television series are a welcome addition to the continued circulation of older Hindi films in the city. My research showed that Dagbamba viewers accustomed to older Hindi films found similarities between new Indian television series and older films. These included the use of certain modest Indian fashions (including sarees and kameez) in series that parallel costumery in postcolonial Hindi films. <\/p>\n

Tamale viewers also found parallels between religious aspects of certain Indian television series and elements of their Muslim faith, akin to earlier patterns of Hindi film viewership in the city. <\/p>\n

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Read more: How grassroots video is building a film industry in Zimbabwe<\/a> <\/strong> <\/em>\n<\/p>\n

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Recent Indian television series also parallel the melodramatic moral universe of earlier Hindi films. For example, plot lines focus on multigenerational Indian families that live together and collectively negotiate issues of love, class and marriage.<\/p>\n

For over 70 years, Hindi films and film songs, and more recently Indian television series, have circulated in Ghana. With this in mind, seemingly \u201cnew\u201d trends \u2013 such as the arrival of Kumkum Bhagya<\/em>\u2018s cast in Ghana in 2017 \u2013 are part of a much broader, extended history of Indian media circulation in the country.<\/p>\n

Source: The Conversation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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