{"id":184796,"date":"2021-03-29T21:51:32","date_gmt":"2021-03-29T19:51:32","guid":{"rendered":"https:\/\/mypr.co.za\/?p=100731"},"modified":"2021-03-29T21:51:32","modified_gmt":"2021-03-29T19:51:32","slug":"bathu-and-steers-join-forces-with-culture-curators-to-fuelyourjourney-in-phanda-campaign","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/bathu-and-steers-join-forces-with-culture-curators-to-fuelyourjourney-in-phanda-campaign\/","title":{"rendered":"Bathu and Steers join forces with Culture Curators to #FuelYourJourney in Phanda campaign"},"content":{"rendered":"<figure id=\"attachment_100732\" aria-describedby=\"caption-attachment-100732\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=100732\"><img decoding=\"async\" loading=\"lazy\" alt width=\"200\" height=\"300\" class=\"wp-image-100732 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/03\/bathu-and-steers-join-forces-with-culture-curators-to-fuelyourjourney-in-phanda-campaign.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-100732 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/03\/bathu-and-steers-join-forces-with-culture-curators-to-fuelyourjourney-in-phanda-campaign.jpg\" alt width=\"200\" height=\"300\"><\/noscript><\/a><figcaption id=\"caption-attachment-100732\" class=\"wp-caption-text\">Amahle Jaxx collaborates with Steers and Bathu<\/figcaption><\/figure>\n<p>Proudly South African local brands Steers and Bathu have joined forces to inspire South Africans with the Bathu X Steers #FuelYourJourney campaign. #FuelYourJourney celebrates the real hustlers and go-getters who will stop at nothing to make their dreams a reality. The digitally-led campaign has brought together a refreshing group of artists, musicians, culture curators and influencers who embody the hustler\u2019s spirit and are a part of the Phanda Nation.<\/p>\n<p>Their recently released campaign video features the matriarch of Until Until Amahle Jaxx, independent rapper\/singer\/songwriter Kevi Kev and content curator and healer Candice Dube on their grind, hustling to make their dreams a reality. During these unprecedented times, these young people are pushing through the challenges and through their talents, skills, music, businesses and content, they are embodying what it means to \u201cPhanda\u201d.<\/p>\n<p>Steers, one of South Africa\u2019s most recognisable burger brands Steers is fuelling your Phanda with Phanda meal available in-stores nationwide. This spurred their partnership with Bathu, a proudly South African premium sneaker brand founded by entrepreneur Theo Baloyi. Bathu\u2019s \u201cWalk jour Journey\u201d movement also encourages people to own their destiny, stay true to who they are and follow their dreams. Bathu, which recently launched their 18th store, is the ultimate success story and a testament to what happens when you hustle hard and own your destiny.<\/p>\n<p>\u201cWe are really excited to partner with Bathu and an incredible group of young people who are pushing against all odds to realise their dreams,\u201d commented Steers Brand Manager Kutloano Dingaan. \u201cThat\u2019s what Phanda is all about, we want to fuel our consumer\u2019s journey by sharing stories of people they can relate to and showcase that it\u2019s is possible for them\u201d he added.<\/p>\n<p>The digital campaign launched social media with a purpose piece. Campaign influencer Amahle Jaxx is blazing trails at the helm of marketing &amp; events company brand activations agency Until Until which was founded on a tennis court in 2013 and has since worked with local and global brands. Kevi Kev is currently making waves in the music scene since dropping his debut EP a year ago while Candice Dube is taking advantage of the power of social media as a content curator and changing lives as a healer.<\/p>\n<p>For more on the campaign follow Steers and Bathu\u2019s social media platforms:<br \/>Hashtag \u2013 #FuelYourJourney<br \/>Steers \u2013 @steers.sa (IG) &amp; SteersSA (TW)<br \/>Bathu \u2013 @bathu_sa ( IG &amp; TW)<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/bathu-and-steers-join-forces-with-culture-curators-to-fuelyourjourney-in-phanda-campaign\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amahle Jaxx collaborates with Steers and Bathu Proudly South African local brands Steers and Bathu have joined forces to inspire South Africans with the Bathu X Steers #FuelYourJourney campaign. #FuelYourJourney celebrates the real hustlers and go-getters who will stop at nothing to make their dreams a reality. The digitally-led campaign has brought together a refreshing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":184797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-184796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/03\/bathu-and-steers-join-forces-with-culture-curators-to-fuelyourjourney-in-phanda-campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/184796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=184796"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/184796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/184797"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=184796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=184796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=184796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}