![](\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/03\/animation-helps-local-educators-fill-covid-19-learning-gaps.png\")
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The impact of COVID-19 on education could be felt for as long as ten years. By the end of 2020, it was estimated that despite efforts made in both the private and public schools, \u201cchildren lost a full six months of learning and even now they\u2019ve gone back, it\u2019s patchy because they can only go one or two days a week,\u201d a statement made by education expert, Professor Nicky Roberts.<\/p>\n
Furthermore, South Africa is not unique. According to the UNESCO Monitoring Report<\/a>, 192 countries had implemented nationwide closures, affecting about 99% of the world\u2019s student population, and a total of 1.75 billion learners.<\/p>\n Simultaneously, the pandemic forced disruption in ways of learning. Innovators accelerated blended learning, distance learning and open educational applications to reduce disruption to education, following a suggestion by UNESCO<\/a>, and in so doing, propelled e-learning by three to five years.<\/p>\n With the third wave of COVID-19 currently hitting Europe, open schools may once again be under threat with online education as the only real alternative. The challenge for parents and educators is sifting through the mountain of new digital education programs on offer \u2013 from maths and science to coding and drone technology. How does a parent or school discern the quality, credibility and differentiators of each education platform? It\u2019s not easy. Meanwhile, education companies need to work harder to stand out in the tsunami of content in this evolving industry.<\/p>\n Steve McDonald, the co-founder at animation and video studio, 3rdfloor<\/a>, explains, \u201cThe industry is in total flux. Online education platforms are desperate to stand out. They want to catch the attention of learners and educators and hold it. Their websites and social media are their shop window, so that initial impression really matters. Google Analytics<\/a> shows that the bounce rate \u2013 the percentage of people who land on your website and then leave without visiting another page \u2013 is almost 57%. In other words, you have to make it count.\u201d<\/p>\n Animated videos help businesses and organisations simplify their message and show their target audience who they really are. A good video will draw on a number of tools from the animation toolbox \u2013 animated infographics, custom character design and a style that is made to catch the attention of the viewer you are speaking to.<\/p>\n \u201cAnimated videos are also extremely versatile: we often make multiple versions in different languages, edit videos into bite-size \u2018cut downs\u2019 for various social platforms, pull out gifs and images and even offer a full digital asset library which our clients can use across their entire brand,\u201d he adds.<\/p>\n 3rdfloor is currently creating a series of animated videos for MySociaLife, the South African digital life skills program which teaches online safety, media literacy and social media awareness in schools.<\/p>\n MySociaLife\u2019s<\/a> founder, Dean McCoubrey, says, \u201cWe educate students and parents, teachers and psychologists, and we teach eight different modules about the complexity of life online. It\u2019s a lot to explain: we didn\u2019t believe that our story could be told in 90 seconds. The animated explainer encapsulates it all so concisely, and the animated characters make the program memorable. The feedback has been phenomenal.\u201d<\/p>\n Warren Willmott, Animation Director at 3rdfloor, adds: \u201cEvery client is different, so we conceptualise and design the entire visual universe according to the brand and message that your video needs to convey. Not only does this help you stand out from the crowd, but it also gives your message longevity.\u201d<\/p>\n He also proposes some considerations for educators looking to produce animated videos:<\/p>\n \u201cTo stand out in the digital noise that is the media environment of today, you really have to be able to tell a story on multiple levels. It\u2019s visual, informative and emotional, and if you can strike the right balance, your video will connect with people and be remembered.\u201d<\/p>\n For more information, contact Kaeleigh Elliott at newsdesk@mediaweb.co.za<\/a>![](\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/03\/animation-helps-local-educators-fill-covid-19-learning-gaps-1.png\")
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To see 3rdfloor\u2019s work, visit: 3rdfloor.tv<\/a><\/p>\n