{"id":185079,"date":"2021-04-01T12:01:29","date_gmt":"2021-04-01T10:01:29","guid":{"rendered":"https:\/\/mypr.co.za\/?p=100882"},"modified":"2021-04-01T12:01:29","modified_gmt":"2021-04-01T10:01:29","slug":"bridgestone-sa-welcomes-new-head-of-marketing","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/bridgestone-sa-welcomes-new-head-of-marketing\/","title":{"rendered":"Bridgestone SA welcomes new Head of Marketing"},"content":{"rendered":"<figure id=\"attachment_100883\" aria-describedby=\"caption-attachment-100883\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=100883\"><img decoding=\"async\" loading=\"lazy\" alt width=\"297\" height=\"300\" data-sizes=\"(max-width: 297px) 100vw, 297px\" class=\"wp-image-100883 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing.jpg\" srcset=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing.jpg 297w, http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing-1.jpg 80w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-100883 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing.jpg\" alt width=\"297\" height=\"300\" srcset=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing.jpg 297w, http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing-1.jpg 80w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\"><\/noscript><\/a><figcaption id=\"caption-attachment-100883\" class=\"wp-caption-text\">Bridgestone SA welcomes new Head of Marketing \u2013 Sara Didiza\u2019s vision is founded on innovation and the customer journey<\/figcaption><\/figure>\n<p>JOHANNESBURG, ## March 2021 \u2013 Newly-appointed Head of Marketing at tyre manufacturer Bridgestone Southern Africa (BSAF) Sara Didiza, sees the company\u2019s future is driven by technological innovation, as well as long-term value to customers within a fast-changing sector.<\/p>\n<p>Starting in March 2021, Didiza has already hit the ground running, leading a multi-disciplinary team that includes product management and brand marketing, public relations, corporate communications and trade marketing.<\/p>\n<p>\u201cThe automotive sector delivers almost 7% of South Africa\u2019s GDP, it is the largest manufacturing sector and it contributes tremendously to export revenues \u2013 making it one of the most important sectors of our economy and one of the most exciting to be in,\u201d Didiza says. \u201cWe also have much to look forward to as an official Olympic sponsor of the Tokyo 2020 Olympic Games and the team have already initiated an exciting local campaign that I am very proud to be joining.\u201d<\/p>\n<p>\u201cOur greatest challenge in the coming months will be to stimulate strong and sustainable business growth for BSAF and our customers as we start the journey of recovery from the impact of the pandemic,\u201d she says.<\/p>\n<p>She anticipates this growth being driven by rewarding consumers with superior value through quality, long-lasting, safe and durable products, as well as a robust world-class service experience.<\/p>\n<p>In an increasingly competitive environment, Bridgestone will be fighting for every inch of market share by giving customers \u2013 including fleets, miners, farmers, dealerships, as well as retail shoppers \u2013 the confidence that their money is well-spent when buying innovative, premium products.<\/p>\n<p>As artificial intelligence makes it is way further into the automotive industry, tyre manufacturers are using intelligent tools to ensure better use of tyres, extending their life cycle, while keeping people safer on the roads.<\/p>\n<p>\u201cOne example of how Bridgestone is leading in innovative solutions for your journey is with our commercial Webfleet offering,\u201d Didiza says. \u201cIt is an incredible product that brings the latest fleet management software in the cloud to our shores \u2013 delivering up to 20% savings on fuel and maintenance costs, optimising fleet operations and driver performance all whilst lowering carbon emissions.\u201d<\/p>\n<p>\u201cBridgestone and Firestone are well known and loved in South Africa and now we have the great responsibility of educating new customers about the many added benefits of buying Bridgestone like our Free Tyre Damage Guarantee offered on all our branded tyre products or the peace of mind you gain with Bridgestone\u2019s leading run-flat innovation,\u201d she says.<\/p>\n<p>Didiza was born in Zimbabwe and is a proud alumna of the University of Cape Town, where she earned a B.A. degree in Media and a Law Degree.<\/p>\n<p>She has over ten years of experience in brand management and marketing, leading multi-million-dollar global brands such as Gillette, Pampers, Pantene, Head &amp; Shoulders for P&amp;G and Samsung\u2019s full portfolio of Mobile, TV and Consumer Electronic products across Sub-Saharan Africa.<\/p>\n<p>\u201cMy marketing philosophy is founded on serving and improving people\u2019s lives by delivering the exceptional products that offer real and meaningful value,\u201d she says. \u201cAll our planning will have the end consumer in mind, and I look forward to working collaboratively toward realising our strong Brand vision and elevating BSAF to #1 in every category and channel it operates in.\u201d<\/p>\n<p>\u201cIn order to get there, we\u2019ll continue to ensure that our people are well taken care of, their passions and career aspirations are nurtured, and their health and safety remains our top priority,\u201d she adds.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/bridgestone-sa-welcomes-new-head-of-marketing\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bridgestone SA welcomes new Head of Marketing \u2013 Sara Didiza\u2019s vision is founded on innovation and the customer journey JOHANNESBURG, ## March 2021 \u2013 Newly-appointed Head of Marketing at tyre manufacturer Bridgestone Southern Africa (BSAF) Sara Didiza, sees the company\u2019s future is driven by technological innovation, as well as long-term value to customers within a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":185080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-185079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/bridgestone-sa-welcomes-new-head-of-marketing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/185079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=185079"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/185079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/185080"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=185079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=185079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=185079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}