{"id":18540,"date":"2013-03-03T08:26:53","date_gmt":"2013-03-03T06:26:53","guid":{"rendered":"http:\/\/www.myza.co.za\/sell-more-products-online-by-getting-these-points-right\/"},"modified":"2013-03-03T08:26:53","modified_gmt":"2013-03-03T06:26:53","slug":"sell-more-products-online-by-getting-these-points-right","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sell-more-products-online-by-getting-these-points-right\/","title":{"rendered":"Sell more products online by getting these points right"},"content":{"rendered":"

\t\t\t<\/p>\n

Time and time again I am asked to help web site owners to sell more products online<\/a>. They see that MyPE is very \u2018visible\u2019 in the search engines and want me to share my knowledge to help them do the same. Invariably I look at the web site that is performing \u2018poorly\u2019 and find a litany of problems that people are reluctant to fix citing a myriad of objections. In the background I hear them thinking things like; \u201csnake oil\u201d, \u201cmagic fix\u201d, \u201cshortcut, \u201che is not telling us everything\u201d, \u201ctoo expensive\u201d, \u201cwhat if it doesn\u2019t work\u201d etc etc.<\/p>\n

What I can tell you about securing good results in the Search Engines revolves around your chosen set of keywords and that they must:<\/strong><\/p>\n

    \n
  1. Appear in the title of your article\/page<\/li>\n
  2. Appear in the URL of the article\/page<\/li>\n
  3. Appear in the lead in and lead out of your article<\/li>\n
  4. Appear in a certain percentage in the body of your article<\/li>\n
  5. Have a large number of quality links back to your article\/page<\/li>\n<\/ol>\n

    Have a look at this video by Google Engineer, Matt Cutts demonstrating how Google satisfies a query for \u201ccheetah running speed\u201d (not for \u201csell more products online\u201d, unfortunately). In the video you will pick up cues relating to my 5 basic points above.<\/p>\n<\/p>\n

    I hope you took note of the way that the spider follows links from site to site \u2013 in the \u2018old days\u2019 of the internet that is how people discovered other web sites, by following recommended links on sites. Much like you will find in the MyPE Business Directory<\/a>, which contains links and information on 041 based businesses only.<\/p>\n

    I want to emphasise what Cutts says about links back to your site and differentiate between what is a good, bad and indifferent link with the use of an example or two:<\/strong><\/p>\n

    Look at this tweet from our Councillor Greyling:<\/p>\n

    <\/p>\n

    \u201c@MyPE<\/a>: PE News \u2013 Southern Kings<\/a> get Willemse\u2019 Vote of Confidence: Former Springbok wing turned rugby analyst Ashwin\u2026 http:\/\/t.co\/M4hQTB4Ox0<\/a><\/span>
    \n    28 February 2013 4:49 pm<\/a> via Twitter for Android<\/a><\/em>Reply<\/strong><\/span><\/a><\/em>Retweet<\/strong><\/span><\/a><\/em>Favorite<\/strong><\/span><\/a>
    \n    <\/a><\/p>\n

    <\/p>\n

    On the Twitter site (not here), the link to the article in Francois\u2019 tweet is displayed as \u2013 goo.gl\/fb\/MByNf<\/a>. If you hover over the link it points to another shortened version \u2013 http:\/\/t.co\/M4hQTB4Ox0<\/a> and that link, in turn, finally points to the actual article url which is \u2013 http:\/\/mype.co.za\/new\/2013\/02\/southern-kings-get-willemse-vote-of-confidence\/<\/a>.<\/p>\n

    Essentially the link that you see from any Tweet is so diluted in terms of link value that you would do better whispering the name of your web site in a hurricane. PLUS \u2013 all external links from Twitter<\/a> are nofollow links<\/a> which tell any search engine NOT to proceed to the web site linked to.<\/p>\n

    This is also the case with Facebook and all the other Social Media sites as they know that if they allow search engines to follow all links placed by users that they will be slapped with a penalty very quickly from unscrupulous users using the Social Media sites to spam the search engines.<\/p>\n

    Have a look at all the disallows in the robots instruction files on Twitter: https:\/\/twitter.com\/robots.txt<\/a> and Facebook: https:\/\/www.facebook.com\/robots.txt<\/a> \u2013 essentially Twitter allows a small amount of information to be indexed and Facebook just has a big fat \u201cNO indexing at all\u201d<\/em> instruction. Compare the Social Media robots.txt files with the one on MyPE:\u00a0http:\/\/mype.co.za\/robots.txt<\/a> \u2013 you will see that MyPE gives lots of link juice in comparison. This link juice is carried over to the\u00a0MyPE Business Directory<\/a> as well. We actively fight against spam links and at all times attempt to make sure that any links we give out \u2018enhance the user experience\u2019.<\/p>\n

    Draw your own conclusions as to the truth when someone says that they will get you high rankings on the Search Engines by using Social Media \u2013 that route is a bit like making love without an orgasm \u2013 a whole lot of activity and no satisfaction.<\/p>\n

    It is a proven fact that people will use search engines first when researching items to buy, then they will assess their chosen items or company using social media. If you want to sell more products online you need to be aware of this and the 5 steps above.<\/p>\n

    \t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

    Time and time again I am asked to help web site owners to sell more products online. They see that MyPE is very \u2018visible\u2019 in the search engines and want me to share my knowledge to help them do the same. Invariably I look at the web site that is performing \u2018poorly\u2019 and find a […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1289,5],"class_list":{"0":"post-18540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mype","8":"tag-port-elizabeth-2","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/18540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=18540"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/18540\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=18540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=18540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=18540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}