{"id":186572,"date":"2021-04-20T01:26:35","date_gmt":"2021-04-19T23:26:35","guid":{"rendered":"https:\/\/mypr.co.za\/?p=101434"},"modified":"2021-04-20T01:26:35","modified_gmt":"2021-04-19T23:26:35","slug":"nestle-smarties-partners-with-renowned-artist-mbongeni-buthelezi-to-encourage-south-africans-to-create-with-purpose","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/nestle-smarties-partners-with-renowned-artist-mbongeni-buthelezi-to-encourage-south-africans-to-create-with-purpose\/","title":{"rendered":"NESTL\u00c9 SMARTIES partners with renowned artist, Mbongeni Buthelezi to encourage South Africans to \u2018Create with Purpose\u2019"},"content":{"rendered":"<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=101435\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"138\" class=\"alignleft wp-image-101435 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/nestle-smarties-partners-with-renowned-artist-mbongeni-buthelezi-to-encourage-south-africans-to-create-with-purpose.png\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-101435 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/nestle-smarties-partners-with-renowned-artist-mbongeni-buthelezi-to-encourage-south-africans-to-create-with-purpose.png\" alt width=\"300\" height=\"138\">Earlier this year, South Africa\u2019s popular confectionery brand, NESTL\u00c9 SMARTIES globally announced their switch to 100% recyclable paper packaging. To celebrate this milestone, the brand has collaborated with contemporary recycling artist, Mbongeni Buthelezi to design a digital guide for caregivers to follow in creating fun origami pieces using the brand\u2019s recyclable paper.<\/p>\n<p>The NESTL\u00c9 SMARTIES and Mbongeni Buthelezi collaboration is intended to drive the brand\u2019s #SmartiesCreateWithPurpose narrative which is set to inspire conscious creativity by using recyclable goods.<\/p>\n<p>\u201cEssentially, the purpose of the collaboration is for Buthelezi, through his craft, to inspire and stimulate creativity among South Africans, through his use of the NESTL\u00c9 SMARTIES new 100% recyclable packaging. We hope that caregivers and their children will find it fun and an engaging way to educate children on planet sustainability issues through the creative expressions in repurposing the paper packaging,\u201d says Alex Villela, Business Executive Officer, Confectionery at Nestl\u00e9 South Africa.<\/p>\n<p>The move to 100% recyclable paper is a great showcase of the brand\u2019s dedication to transform their packaging to be more environmentally friendly. It also tangibly brings to life the \u2018Repurpose\u2019 pillar of the Nestl\u00e9 \u2018RE\u2019 sustainability initiative.<\/p>\n<p>\u201cThe repurpose pillar speaks to an approach, where as a company and through our brands, we believe we need to move away from the idea of waste and apply circular economy principles of finding new use of \u2018waste\u2019 materials into the creation of new things. We are proud that NESTL\u00c9 SMARTIES is a tangible proof point of this approach,\u201d adds Villela.<\/p>\n<p>\u201cWorking with NESTL\u00c9 SMARTIES is a great achievement for me as an artist. The entire campaign narrative and mandate purely speaks to what my work and I stand for. Being able to curate art pieces for children using the NESTL\u00c9 SMARTIES new 100% recyclable paper packaging has been an exciting yet challenging task for me as an artist,\u201d shares Mbongeni Buthelezi.<\/p>\n<p>Buthelezi is well known as a firm advocate of using his creativity and imagination in a purposeful manner that seeks to preserve our environment. His work communicates hope. Buthelezi uses his artwork to actively promote change in an artistic way, well-known as activism art in which he uses recyclable material to create with. He is convinced that by telling his story and depicting his history through his artwork, he can change the path of the younger artists who will follow him and with this NESTL\u00c9 SMARTIES collaboration, we believe both brands can lead the next generation to create with purpose.<\/p>\n<p>To catch up on the conversation the brand has furthered the conversation online with various outputs to drive the #SmartiesCreateWithPurpose narrative and get South Africans to buy in to the idea of getting creative with recycling while being environmentally aware.<\/p>\n<p>For all updates join the conversation by using the hashtag #SmartiesCreateWithPurpose to engage with the brand. log onto www.nestle-esar.com and follow the updates on @nestleesar on Twitter<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/nestle-smarties-partners-with-renowned-artist-mbongeni-buthelezi-to-encourage-south-africans-to-create-with-purpose\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, South Africa\u2019s popular confectionery brand, NESTL\u00c9 SMARTIES globally announced their switch to 100% recyclable paper packaging. To celebrate this milestone, the brand has collaborated with contemporary recycling artist, Mbongeni Buthelezi to design a digital guide for caregivers to follow in creating fun origami pieces using the brand\u2019s recyclable paper. The NESTL\u00c9 SMARTIES [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":186573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-186572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/04\/nestle-smarties-partners-with-renowned-artist-mbongeni-buthelezi-to-encourage-south-africans-to-create-with-purpose.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/186572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=186572"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/186572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/186573"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=186572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=186572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=186572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}