{"id":192358,"date":"2021-06-17T11:02:53","date_gmt":"2021-06-17T09:02:53","guid":{"rendered":"https:\/\/mypr.co.za\/?p=103698"},"modified":"2021-06-17T11:02:53","modified_gmt":"2021-06-17T09:02:53","slug":"developing-the-blueprint-for-your-brand-a-must-for-success","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/developing-the-blueprint-for-your-brand-a-must-for-success\/","title":{"rendered":"Developing the blueprint for your brand, a must for success"},"content":{"rendered":"
<\/a>
According to Head of Strategy at hoola Modern Agency, Jadine van Breda, having a strong blueprint is key for any brand and its long-term business success. Photo: Karl Schoemaker<\/figcaption><\/figure>\n

Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target market, as their long-term success ultimately depends on it.<\/p>\n

According to Head of Strategy at hoola Modern Agency, Jadine van Breda, a brand\u2019s blueprint, which is developed during the brand development phase, helps to guide brands and show them how they would act or respond in certain situations, which topics, products or services they would likely endorse, what platforms they would need to be active on, the tone in which they would speak to their target audiences, and the kinds of things they would say.<\/p>\n

\u201cEssentially, during this development phase you\u2019re giving your brand a personality, so it can stand out from its competitors, and the blueprint is a plan you can refer back to, to ensure that the brand hasn\u2019t lost its way,\u201d said Van Breda.<\/p>\n

It should then be concerning to note that many companies overlook this important step when they begin their marketing process, or end up with something that just does not speak to their overall business objectives.<\/p>\n

\u201cIf you don\u2019t know who you are, how would you know how to act? You can\u2019t be everything to everyone, so knowing who your brand is not, is also helpful in guiding the life of the brand.\u201d<\/p>\n

When it comes to developing a brand for their clients, hoola takes a \u2018business leads brand\u2019 approach.<\/p>\n

\u201cNo one is going to spend money if they aren\u2019t going to make money from it; business and brand need to work together closely to create real value and success.<\/p>\n

\u201cTo understand and support the business goals through the brand, we as an agency place great emphasis on listening to our clients in order to gain a deeper understanding of what their actual needs are.\u201d<\/p>\n

Van Breda highlights the agency\u2019s focus on \u201creally listening\u201d to clients as a major differentiating factor between hoola and other agencies. The insights gained through those conversations empower them as an agency to develop a solid foundation for a brand, which is key for consistency and strengthening the brand equity, and therefore, the client\u2019s business in the process.<\/p>\n

Taking a brand to market for the first time can be a daunting prospect. However, Van Breda believed that hoola\u2019s brand development process allowed their clients to feel confident in the work they have produced.<\/p>\n

\u201cWe know a brand is ready to launch when it\u2019s been based on thorough research and testing, and it clearly stands out amongst others without overlapping, because it looks, sounds and feels fresh.<\/p>\n

\u201cAnd, of course, when clients get goosebumps, dance around the boardroom with joy or shout \u201cYES!\u201d when we reveal their new brand \u2013 we know we\u2019ve got a winner!\u201d<\/p>\n

For help with your brand, or to find out more about hoola, be sure to visit their website, hoola.agency.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

According to Head of Strategy at hoola Modern Agency, Jadine van Breda, having a strong blueprint is key for any brand and its long-term business success. Photo: Karl Schoemaker Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-192358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mypr","7":"category-south-africa","8":"tag-mypr","9":"entry","10":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/192358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=192358"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/192358\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=192358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=192358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=192358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}