{"id":192789,"date":"2021-06-21T22:34:57","date_gmt":"2021-06-21T20:34:57","guid":{"rendered":"https:\/\/www.myza.co.za\/why-you-need-social-commerce\/"},"modified":"2021-06-21T22:34:57","modified_gmt":"2021-06-21T20:34:57","slug":"why-you-need-social-commerce","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/why-you-need-social-commerce\/","title":{"rendered":"Why you need social commerce"},"content":{"rendered":"

Why you need social commerce<\/a>: <\/p>\n

MyPR: Why you need social commerce<\/strong>: <\/p>\n

Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee. Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they\u2019re still shopping while being social on their preferred platforms such as Instagram Checkout or Facebook Shops. Here\u2019s how social commerce has impacted consumer behaviour?<\/p>\n

How consumers react to social commerce
Consumers are always looking for benefits when selecting a product, or a store, and one necessary benefit, in today\u2019s fast-paced world, is saving time. This is where social commerce comes to the fore. Consumers are supplied with comparative information about their imminent purchases in a click, or a tap, eliminating the need to check other stores or competitor products.<\/p>\n

What\u2019s more, studies by Hootsuite found that consumers trust social media more than brand websites for feedback on products and customer testimonials.<\/p>\n

Social commerce offers brands the opportunity to capitalise on this fast-growing behaviour.<\/p>\n

\u201cSocial commerce proves that consumers are not just influenced by social media, they trust it more than traditional online commerce,\u201d said Desir\u00e9e Gullan, Executive Creative Director of G&G Digital. \u201cAs marketing professionals for B2C brands, you should include social commerce in your strategy or you\u2019ll be ignoring a vast portion of your target audience and allowing them to walk past your store and not take a look.\u201d<\/p>\n

How to harness social commerce2
For years, brands have used social media as an awareness or education tool, now, social media has entered it\u2019s \u2018Buy now\u2019 phase, which inspires and empowers consumers to see, like and buy. Here are some insights to help you turn audiences into customers using social commerce.<\/p>\n

While many consumers still shop in brick-and-mortar stores, data tells us not to ignore social commerce. By introducing social commerce, brands can continue to streamline the path to purchase, and meet audiences in the spaces they occupy.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

– MyPR<\/small><\/p>\n

CLICK HERE to submit your news to www.MyPR.co.za.<\/p>\n

Click here to submit your Johannesburg, Gauteng News – free.<\/p>\n

Have you tried:<\/strong> Whale and Dolphin Watching in Algoa Bay?<\/p>\n

Did you know this about Johannesburg?<\/strong> After the Great Trek European pastoralists started settling in the Transvaal. Some of them chose to farm where Johannesburg was to rise later. Each burgher (citizen) was entitled to at least one farm, measuring 1500 morgen or about 3100 acres. The first recorded discovery of gold on the Witwatersrand was made by Jan Gerrit Bantjes in June 1884, on the farm Vogelstruisfontein.<\/p>\n

Source:<\/strong> MyJHB<\/a><\/small>
\n<\/p>\n

Read more on MyJHB<\/a>.<\/p>\n

Join the fun:<\/strong> Add Your event<\/a> | Submit a Press Release<\/a> | Add your listing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why you need social commerce: MyPR: Why you need social commerce: Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee. Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they\u2019re still shopping […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3332],"tags":[23688,3953,3527],"class_list":{"0":"post-192789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-johannesburg-south-africa","7":"tag-commerce","8":"tag-need","9":"tag-social","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/192789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=192789"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/192789\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=192789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=192789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=192789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}