{"id":193979,"date":"2021-07-02T19:03:49","date_gmt":"2021-07-02T17:03:49","guid":{"rendered":"https:\/\/mypr.co.za\/?p=104438"},"modified":"2021-07-02T19:03:49","modified_gmt":"2021-07-02T17:03:49","slug":"entrepreneur-shares-covid-success-strategies","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/entrepreneur-shares-covid-success-strategies\/","title":{"rendered":"Entrepreneur shares \u201cCovid success strategies\u201d"},"content":{"rendered":"

One of the outcomes of Covid-19 is that it has transformed entrepreneurs into marketing experts, growing their businesses online.<\/p>\n

Bev Hancock, engagement specialist and coach describes her LinkedIn engagement as her business\u2019 \u201cCovid success strategy.\u201d<\/p>\n

She shared her key learnings and tips with freelancers in Gqeberha and other Eastern Cape towns at a Safrea (Southern African Freelancers\u2019 Association) online workshop.<\/p>\n

\u201cI have converted more than a dozen LinkedIn connections to real clients last year, amidst the pandemic. It is the platform for potential clients,\u201d she said.<\/p>\n

She spelt out how to improve online presence, grow a following, develop content and elevate connections at the interactive workshop live-streamed from the Gqeberha Starmaker Studio in Newton Park.<\/p>\n

Step into your client\u2019s world<\/strong><\/p>\n

Key questions to ask yourself are who are your potential clients, who will add credibility to your profile and who wants to follow you \u2013 to whom will you add credibility? Once you have identified your ideal connections, what are the challenges they face and how can you add value to them?<\/p>\n

\u201cYou should prioritise the way you write your profile by bearing these questions in mind. It should be tailored towards your client\u2019s needs. It is about solving problems and addressing needs. Step into your client\u2019s world and build it into your messaging. However, no sales messages!\u201d<\/p>\n

Intention, content and engagement<\/strong><\/p>\n

To get the most value, LinkedIn needs to be used intentionally and users should understand its algorithms. Real benefits kick in after 500-plus followers, but few LinkedIn users achieve these figures.<\/p>\n

When it comes to content, it is not about volume, but about consistency. It is also not about content only, but about engagement. Ongoing engagement is key. Liking a post is a positive move, but adding a comment multiply its impact. Engage in a conversation and try to be as relevant as possible. Building relations is not only about swapping content, it is also about taking an interest in people. Re-share thought leaders\u2019 articles, borrow others\u2019 credibility \u2013 it makes them feel good and you.<\/p>\n

Connection Map<\/strong><\/p>\n

To gain the most benefits, Hancock shared a \u201cConnection Map\u201d with the following five steps:<\/p>\n

    \n
  1. Make first contact<\/li>\n
  2. Engage in dialogue<\/li>\n
  3. Build the relationship<\/li>\n
  4. Build brand presence<\/li>\n
  5. Move the conversation offline<\/li>\n<\/ol>\n

    \u201cHow are you converting your LinkedIn conversation into tangible business success? This is the most important question and the end game!\u201d<\/p>\n

    Handy tips<\/strong><\/p>\n