South Africa now has its first compilation of 100 most extraordinary achievers, with the launch of City Press\u2019s inaugural \u2019100 World Class South Africans\u2019 on Sunday 28 April.<\/p>\n
Created by New Media Publishing for City Press in association with mining company Xstrata, the special 44-page edition will be bundled with the Sunday newspaper to commemorate Freedom Day. The magazine will come decked with a high-tech Augmented Reality (AR) cover, which channels an extra virtual dimension to smart device users and is the first AR Sunday newspaper magazine cover in South Africa.<\/p>\n
The selection process was rigorous for the 100 living South Africans who have achieved world class status in the arts, sciences, business, design, civil society and sport. With the New Media Publishing editorial team\u2019s luxe production values and two years of planning, research, as well consultations with experts in many of the fields covered, City Press Editor-in-Chief Ferial Haffajee says that the magazine is intended to be an annual supplement to which South Africans can turn for inspiration. A theme-based compilation rather than a ranked list, it\u2019s also a conversation starter about who our greatest achievers and innovators are.<\/p>\n
According to Haffajee, the genesis of \u2019100 World Class South Africans\u2019 was the need for journalism to celebrate South Africa\u2019s successes as well as its difficulties, and a reminder for us to stand tall and proud amongst other great nations.<\/p>\n
\u201cOne of the many adverse legacies of apartheid is an often debilitating inferiority complex \u2013 if a system tells you often enough that you are not good enough, you begin to believe it,\u201d said Haffajee. \u201cI think that sometimes we in South Africa still suffer the affliction. Here is a collection of men and women who can guide us to a different path, people who have reached beyond themselves. We salute them all and learn from the many wonderful examples of persistence, talent and truth-telling we chronicle here.\u201d<\/p>\n
Haffajee says that: \u201cWorking with New Media Publishing on this important archive has ensured that everything about this project is stimulating and fresh.\u201d Featured South Africans are divided into \u2018National Treasures\u2019, \u2018Heroes Mavericks\u2019, \u2018Pioneers Originals\u2019, \u2018Groundbreakers Thought Leaders\u2019, \u2018Changemakers and Crusaders\u2019 and \u2018Newsmakers Shapeshifters.\u2019<\/p>\n
The \u2018100 World Class South Africans\u2019 range from the one and only Nelson Mandela to venerable storytellers Athol Fugard and John Kani, scientist Patience Ntunzi and silver screen star Charlize Theron. Each 200-word profile is complemented by a striking photographic image.<\/p>\n
\u201cWhen City Press approached us to support the \u2019100 World Class South Africans\u2019 project, it did not take us long to accept the invitation,\u201d said Andile Sangqu, Executive Director of Xstrata South Africa. \u201cWe seldom see or read about South Africans who are doing excellent work.\u201d<\/p>\n
The Augmented Reality (AR) cover also sets the publication apart, enhancing the reader\u2019s experience with animated smart technology. Working alongside New Media Publishing, Cape Town-based Sea Monster developed the proprietary application behind the cover, exclusively for City Press.<\/p>\n
\u201cWith augmented reality, technology helps tell \u2018the story\u2019 and bridge the gap between the worlds of traditional off-line and the digital space,\u201d says Elmari Rautenbach, who is the editor-in-chief of i Magazine, which New Media Publishing produces for City Press. \u201cWe recognise the huge potential of AR to add \u2018wow factor\u2019 and get the message across with fun; energizing print with complementary appeal and informative content. It is new and uncharted ground for us, and in our ongoing efforts to create publishing benchmarks, we have partnered with the best in the industry to produce AR covers.\u201d Instructions for how to make the \u2019100 World Class South Africans\u2019 cover magically come to life are printed inside the magazine.<\/p>\n
Instructions for how to make the \u2019100 World Class South Africans\u2019 cover magically come to life are printed inside the magazine.<\/p>\n
For more information on City Press and \u2019100 World Class South Africans\u2019, please visit www.citypress.co.za or follow @City_Press hashtag #cpworldclass
\nFor more information about New Media Publishing, please visit www.newmediapub.co.za or follow @NewMediaZA on Twitter.<\/p>\n
URL<\/strong>: http:\/\/www.citypress.co.za<\/a> Author: Lisa van Leeuwen<\/strong> from Lisa van Leeuwen Publicity<\/a>. Originally distributed by MyPR.co.za<\/a>.<\/strong><\/strong><\/p>\n No of Images Uploaded: None<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" South Africa now has its first compilation of 100 most extraordinary achievers, with the launch of City Press\u2019s inaugural \u2019100 World Class South Africans\u2019 on Sunday 28 April. Created by New Media Publishing for City Press in association with mining company Xstrata, the special 44-page edition will be bundled with the Sunday newspaper to commemorate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3257,1452],"class_list":{"0":"post-19452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mypr","8":"tag-public-relations","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/19452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=19452"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/19452\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=19452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=19452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=19452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Twitter<\/strong>:
Facebook<\/strong>:
YouTube<\/strong>:<\/p>\n<\/p>\n