{"id":197566,"date":"2021-08-07T10:39:01","date_gmt":"2021-08-07T08:39:01","guid":{"rendered":"https:\/\/mypr.co.za\/?p=105599"},"modified":"2021-08-07T10:39:01","modified_gmt":"2021-08-07T08:39:01","slug":"south-african-e-commerce-app-reka-online-marketplace-set-to-revolutionise-the-online-retail-experience-as-africas-first-augmented-reality-online-shopping-platform","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/south-african-e-commerce-app-reka-online-marketplace-set-to-revolutionise-the-online-retail-experience-as-africas-first-augmented-reality-online-shopping-platform\/","title":{"rendered":"South African e-commerce app, Reka online marketplace, set to revolutionise the online retail experience as Africa\u2019s first Augmented Reality online shopping platform"},"content":{"rendered":"<figure id=\"attachment_105600\" aria-describedby=\"caption-attachment-105600\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=105600\"><img loading=\"lazy\" decoding=\"async\" alt width=\"139\" height=\"300\" class=\"wp-image-105600 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/08\/south-african-e-commerce-app-reka-online-marketplace-set-to-revolutionise-the-online-retail-experience-as-africas-first-augmented-reality-online-shopping-platform.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-105600 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/08\/south-african-e-commerce-app-reka-online-marketplace-set-to-revolutionise-the-online-retail-experience-as-africas-first-augmented-reality-online-shopping-platform.jpg\" alt width=\"139\" height=\"300\"><\/a><figcaption id=\"caption-attachment-105600\" class=\"wp-caption-text\">Reka<\/figcaption><\/figure>\n<p>South African e-commerce app, Reka online marketplace, is set to revolutionise the online retail experience as Africa\u2019s first Augmented Reality (AR) online shopping platform for fashion and furniture brands. Reka aims to change consumer behavior and online buying patterns by bringing a hyper-realistic in-store buying experience for the Gen Z and millennial consumers.<\/p>\n<p>\u201cThrough AR technology, customers are able to interact with merchants\u2019 products and offerings in ways previously never seen before,\u201d shares Nii-Odartey Mills, Reka Founder and Product Development Lead.<\/p>\n<p>Through the use of avatars &amp; AR technology, Reka online shoppers are able to \u2018try on\u2019 preferred items and outfits from their favourite brands and stores. Similarly, furniture customers are able to seamlessly place desired furniture items in their existing unique spaces without ever having to leave their home.<\/p>\n<p>\u201cFor the first time, shoppers can share their looks via the avatar they create to all social media platforms and WhatsApp, allowing for real-time feedback and approval from friends and family on the items they want to purchase,\u201d reveals Vickus Nel, Reka Founder and Design Lead.<\/p>\n<p>Officially set to launch in September 2021 on all major app stores on IOS and Andriod, Reka is the brainchild of two friends who met at Pretoria Boy\u2019s High School. The duo are now shining the spotlight on South Africa through their innovation.<\/p>\n<p>\u201cWe\u2019re extremely excited to launch Reka and show the country what we\u2019ve been working on over the past year and move the South African e-commerce industry forward in a manner that the youth can buy into,\u201d express the pioneering Reka founders, Nii-Odartey Mills and Vickus Nel.<\/p>\n<p>Reka are calling all brands that are passionate about technology, want to be part of a fashion\/furniture ecosystem, and are looking for an interactive way to engage with their online shoppers, to join as merchants today by contacting info@rekamarket.com<\/p>\n<p>To the public, make sure to connect with Reka online and join their countdown to launch date and be the first to try their AR shopping experience.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/south-african-e-commerce-app-reka-online-marketplace-set-to-revolutionise-the-online-retail-experience-as-africas-first-augmented-reality-online-shopping-platform\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reka South African e-commerce app, Reka online marketplace, is set to revolutionise the online retail experience as Africa\u2019s first Augmented Reality (AR) online shopping platform for fashion and furniture brands. Reka aims to change consumer behavior and online buying patterns by bringing a hyper-realistic in-store buying experience for the Gen Z and millennial consumers. \u201cThrough [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":197567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-197566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/08\/south-african-e-commerce-app-reka-online-marketplace-set-to-revolutionise-the-online-retail-experience-as-africas-first-augmented-reality-online-shopping-platform.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/197566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=197566"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/197566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/197567"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=197566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=197566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=197566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}