{"id":198933,"date":"2021-08-19T01:33:17","date_gmt":"2021-08-18T23:33:17","guid":{"rendered":"https:\/\/mypr.co.za\/?p=106158"},"modified":"2021-08-19T01:33:17","modified_gmt":"2021-08-18T23:33:17","slug":"sta-sof-fro-switches-it-up-with-bold-new-campaign","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sta-sof-fro-switches-it-up-with-bold-new-campaign\/","title":{"rendered":"Sta-Sof-Fro Switches It Up With Bold New Campaign"},"content":{"rendered":"
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STA-SOF-FRO<\/figcaption><\/figure>\n

Renowned local haircare brand Sta-Sof-Fro will commemorate this Women\u2019s Month in a bold way \u2013 with the return of its popular women empowerment \u2018Wear You\u2019 campaign which has undergone a major revamp and renamed \u2018Switch It Up\u2019.<\/p>\n

Sta-Sof-Fro launched the \u2018Wear You\u2019 campaign in 2018 with the aim to empower and celebrate women from all walks of life. The campaign has since been at the forefront of two years of successful women\u2019s seminars which captured the hearts of many South Africans and dominated social media conversations. Furthermore, in 2020 when consumers were facing financial hardships due to the pandemic, Sta-Sof-Fro showed its commitment to empowerment and giving back to valued customers through its \u2018It\u2019s On Us\u2019 initiative, which offered debt relief to various South African women in need.<\/p>\n

With the new Switch It Up campaign, the brand is determined to take the movement to new heights in further unlocking more tools, skills and resources that will assist the modern-day woman to be better equipped to face life\u2019s challenges.<\/p>\n

\u201cWe are excited to reintroduce our signature women empowerment campaign after a year-long break. If there\u2019s anything the pandemic has taught us, it\u2019s the power of reinvention. We need to be able to switch things up in order to adapt to the waves of uncertainty in the current climate. Right now, as every woman goes through different kinds of challenges \u2013 whether mentally, spiritually or financially \u2013 the Switch It Up campaign will provide the South African woman with a survival kit to support her as she goes through those challenges, and ultimately placing her in better position to thrive even in the midst of it all,\u201d explains Sta-Sof-Fro brand manager, Lerato Tikwayo.<\/p>\n

The exciting launch of Switch It Up coincides with the newly redesigned packaging of the haircare range.<\/p>\n

\u201cThe new packaging complements the complex journey of the multifaceted South African woman; it highlights the many ways and techniques to style her hair while encouraging her to embrace her unique path and stages of her own life\u2019s metamorphosis\u201d enthused Tikwayo.<\/p>\n

Remaining true to the brand\u2019s all-encompassing \u201cversastyle\u201d premise, the campaign will bring together a selection of five female groundbreakers from various industries and backgrounds to share tips, insights and personal narratives in two-part intimate and interactive seminars. Joining the panel this year are award-winning personal finance coach Mapalo Makhu, fitness and holistic wellness champion Juanita Khumalo, marketing guru Lebo Lion, and HIV\/AIDS activist and entrepreneur Sibulele Sibaca.<\/p>\n

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Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

STA-SOF-FRO Renowned local haircare brand Sta-Sof-Fro will commemorate this Women\u2019s Month in a bold way \u2013 with the return of its popular women empowerment \u2018Wear You\u2019 campaign which has undergone a major revamp and renamed \u2018Switch It Up\u2019. Sta-Sof-Fro launched the \u2018Wear You\u2019 campaign in 2018 with the aim to empower and celebrate women from […]<\/p>\n","protected":false},"author":1,"featured_media":198934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-198933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/08\/sta-sof-fro-switches-it-up-with-bold-new-campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/198933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=198933"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/198933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/198934"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=198933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=198933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=198933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}