{"id":201232,"date":"2021-09-08T10:34:19","date_gmt":"2021-09-08T08:34:19","guid":{"rendered":"https:\/\/www.myza.co.za\/s-africans-encouraged-to-wear-local\/"},"modified":"2021-09-08T10:34:19","modified_gmt":"2021-09-08T08:34:19","slug":"s-africans-encouraged-to-wear-local","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/s-africans-encouraged-to-wear-local\/","title":{"rendered":"S Africans encouraged to wear local"},"content":{"rendered":"
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In an initiative to promote the wearing of locally designed and manufactured clothing and accessories, Proudly South African on Tuesday launched its Local Fashion Police project on all social media platforms.<\/p>\n

Local fashion police, industry icon David Tlale, Palse Africa\u2019s Paledi Segapo, Plus Fab\u2019s Ouma Tema and Koop Studio\u2019s Sandy Rogers, will judge entrants who are invited to submit pictures of themselves on any of Proudly SA\u2019s social media pages, on a range of criteria not least of which is the local content of their outfits.<\/p>\n

Local retail stores have also joined in the project and will be adding their voices and prizes into the mix.<\/p>\n

\u201cI will be judging on innovation and personal style with a sense of flair,\u201d Tlale said.<\/p>\n

Segapo added that he would be watching for colours and shapes that complement the wearer.<\/p>\n

Tema said she would be looking for \u2018models\u2019 that celebrated their own larger forms, and Rogers added the key for her was originality and entrants who were not afraid of bold and interesting clothes combinations.<\/p>\n

\u201cOutfits don\u2019t have to be designer, they can be from high street retail stores, many more of which now stock locally manufactured garments,\u201d Happy MaKhumalo Ngidi, Chief Marketing Officer for Proudly South African said.<\/p>\n

\u201cThe local clothing, textile, footwear and leather sector is one that has a sectoral master plan dedicated to its growth and transformation, government, organised labour and stakeholders are working together to arrest the decline of an industry that was once thriving but which for many years was victim of mass cheap imports.<\/p>\n

With increased levels of local content on the rails and shelves of retailers including TFG, Jet and Pick and Pay Clothing, the sector is showing signs of recovery,\u201d Ngidi added.<\/p>\n

To bring consumers\u2019 attention to the importance of buying and wearing local in order to support local jobs through the entire value chain, the Local Fashion Police initiative will be offering exceptional prizes.<\/p>\n

Each of four winners will be rewarded with R10 000 to spend at one of the Fashion Police\u2019s studios, and for winners outside Gauteng, there will be transport and one night\u2019s accommodation in Johannesburg for fittings. <\/p>\n

Consumers are invited to take a picture of themselves wearing an outfit of local clothes, and post on any of Proudly South African\u2019s Twitter, Instagram or Facebook pages using the #WearLocalEveryday.<\/p>\n

The competition will run from 02-16 September 2021. Judging will take place on 21 September and winners will be announced on 28 September. \u2013 SAnews.gov.za<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In an initiative to promote the wearing of locally designed and manufactured clothing and accessories, Proudly South African on Tuesday launched its Local Fashion Police project on all social media platforms. Local fashion police, industry icon David Tlale, Palse Africa\u2019s Paledi Segapo, Plus Fab\u2019s Ouma Tema and Koop Studio\u2019s Sandy Rogers, will judge entrants who […]<\/p>\n","protected":false},"author":1,"featured_media":201233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[38678],"class_list":{"0":"post-201232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-south-africa","8":"tag-sanews","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/09\/s-africans-encouraged-to-wear-local.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/201232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=201232"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/201232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/201233"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=201232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=201232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=201232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}