{"id":206793,"date":"2021-10-29T18:43:25","date_gmt":"2021-10-29T16:43:25","guid":{"rendered":"https:\/\/mypr.co.za\/?p=109494"},"modified":"2021-10-29T18:43:25","modified_gmt":"2021-10-29T16:43:25","slug":"sa-future-trust-pr-celebrates-small-businesses-during-tough-times","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sa-future-trust-pr-celebrates-small-businesses-during-tough-times\/","title":{"rendered":"SA Future Trust PR Celebrates Small Businesses During Tough Times"},"content":{"rendered":"

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The South African Future Trust (\u201cSA Future Trust\u201d) is shining a spotlight on the resilience of small, medium and micro enterprises (SMMEs) who continue to do \u201c#Nomayini\u201d to stay up and running in its new national integrated campaign.<\/p>\n

\u201c#Nomayini\u201d (Noma Yini) is a local isiZulu term that expresses that one is prepared to do whatever it takes to accomplish a goal.<\/p>\n

Driven on television and digital, the campaign highlights the resilience of SMMEs against a difficult economic climate and leads with a short film developed by The Riverbed Agency and produced by Star Films under the directorship of Jonathan Parkinson and Matshepo Maja.<\/p>\n

The film\u2019s narrative portrays four diverse characters in a variety of scenarios that display their determination to overcome any obstacle that arises, reflecting the resilient spirit of many small businesses around the country.<\/p>\n

\u201cThe storyline draws on the experiences of real-life small businesses,\u201d said Tumi Sethebe, Riverbed\u2019s Executive Creative Director. \u201cThrough the film, the authenticity is felt in the use of relatable characters and locations. The goods used during production were sourced from actual small businesses.\u201d<\/p>\n

\u201cAs Riverbed, we have loved working on this project because it resonates with our ethos of creating positive impact. We kept this in mind with every aspect of the project especially in the selection of our production partner Star Films, a small business itself,\u201d he added.<\/p>\n

The campaign amplifies the work done by the SA Future Trust, which was established in 2020 to provide financial assistance to SMMEs hit by the Covid-19 lockdown, in the form of interest-free loans to facilitate direct payments to their employees.<\/p>\n

\u201cSmall businesses are undoubtedly the engine for job creation,\u201d said Bridget Fury, Interim Head of the SA Future Trust. \u201cBy providing support to SMMEs, along with the efforts of Government, the banking sector, and other intermediaries, we can help ensure the sustainability of this vital sector that provides jobs, skills, and economic growth.<\/p>\n

\u201cAs the SA Future Trust, being a champion of small business, we are optimistic about the future. By partnering with passionate organisations and individuals over the coming 20 years, we are striving to leave a long-lasting impact on this sector. This campaign is the embodiment of this vision,\u201d added Fury.<\/p>\n

The campaign will invite small businesses to share their stories online about overcoming all odds \u2013 to inspire others to engage and showcase how their small businesses also embody the spirit of \u201c#Nomayini\u201d.<\/p>\n

The SA Future Trust short film can be viewed here<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The South African Future Trust (\u201cSA Future Trust\u201d) is shining a spotlight on the resilience of small, medium and micro enterprises (SMMEs) who continue to do \u201c#Nomayini\u201d to stay up and running in its new national integrated campaign. \u201c#Nomayini\u201d (Noma Yini) is a local isiZulu term that expresses that one is prepared to do whatever […]<\/p>\n","protected":false},"author":1,"featured_media":206794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-206793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/10\/sa-future-trust-pr-celebrates-small-businesses-during-tough-times.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/206793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=206793"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/206793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/206794"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=206793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=206793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=206793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}