\u201cThree of our original Garden Route advertisers, Kloppers, Watsons Meat and Van Rensburgs Foods have all expanded their footprint in partnership with us.<\/p>\n
\u201cAlgoa FM has hosted competitions, as well as birthday and promotional activities,\u201d he says.<\/p>\n
The relationship has seen Garden Route-based businesses expand their reach throughout the Algoa FM footprint, which stretches from Mossel Bay to the Wild Coast and through the Karoo hinterland, according to managing director Alfie Jay.<\/p>\n
The station has seen a steady growth in audience, with Lance du Plessis presenting a Garden Route-focused drive show every weekday afternoon.<\/p>\n
\u201cA big \u2018thank you\u2019 to all those businesses and individuals who invited Algoa FM to be a part of their community a decade ago.<\/p>\n
\u201cSuccessful radio relies on trust \u2013 from both listeners and advertisers,\u201d says Jay.<\/p>\n
\u201cSo, we say thank you to the listeners who put their faith in us to keep them informed about the things that matter to them as Garden Route residents.<\/p>\n
\u201cAnd thank you to the local businesses which have put their trust in Algoa FM partnerships to help them move products off their shelves,\u201d he adds.<\/p>\n
The company has deepened its business relationships through its involvement with the Mossel Bay and George chambers of business.<\/p>\n
It also works closely with Plettenberg Bay and Knysna Tourism to help promote the many festivals and events that have historically been held in the Garden Route.<\/p>\n
Events in which the station has been involved include the Simola Hillclimb, Knysna Oyster Festival, the Strawberry Festival, and the Reed Valley Wine Farm Family Festival.<\/p>\n
Algoa FM celebrities have also, hosted many beach roadshows from, Hartenbos in Mossel Bay to Plettenberg Bay.<\/p>\n
The station is working with organisers to help revive the events as the Covid-19 restrictions ease.<\/p>\n
\u201cWe have built up a good relationship with local business, the municipalities and the Western Cape government through our involvement on the ground in the region, as well as our dedicated Garden Route drive show,\u201d he says.<\/p>\n
Every weekday afternoon there is a dedicated Garden Route broadcast which provides Lance du Plessis, the show host, with an opportunity to focus on the music, information and news which informs and entertains listeners in the region.<\/p>\n
\u201cThe advantage of broadcasting a dedicated four-hour Garden Route Drive Show allows us to create unique promotional and conversational opportunities for the businesses operating in the market,\u201d adds Karantges.<\/p>\n
\u201cOn the ground\u201d activations include live broadcasts from the region, crossings to events hosted by advertisers and appearances by Algoa FM celebrities.<\/p>\n
\u201cWe love connecting with the Garden Route and being involved in the many festivals hosted in the region,\u201d says programme manager Baydu Adams.<\/p>\n
\u201cIt\u2019s always a comforting and homely feeling to hear Lance\u2019s show play at shopping centres and filling station forecourts while visiting the region,\u201d he adds.<\/p>\n
According to Algoa FM marketing manager Lesley Geyer, the station is also involved in supporting the community.<\/p>\n
For Mandela Day 2020, Algoa FM supported a donation drive in partnership with the George Municipality to feed thousands of people affected by the Covid-19 lockdown restrictions.<\/p>\n
The station also supports the annual Outeniqua Wheelchair Challenge.<\/p>\n
Numerous charities have also benefited from the opportunity to introduce themselves and their work during the weekly Algoa Cares slot.<\/p>\n
\u201cAs the Covid-19 restrictions ease, we plan to be more active in the region.<\/p>\n
\u201cPlans include an Algoa FM charity golf day, as well as a number of partnerships with events and companies in the Garden Route,\u201d she adds.<\/p>\n![](\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2021\/11\/algoa-fm-celebrates-10-years-of-broadcasting-in-the-garden-route.jpg\")