Write Great Taglines<\/p>\n
Here are some tips on how to write a great tagline.<\/p>\n
Find out the NB of your brand
\nA tagline must represent the brand by stating the number one most important thing about the brand\u2014not two or three things. So, figure out what the one thing is the brand wants its customers to know.<\/p>\n
It\u2019s about personality
\nPersonality is really what prospects are looking for. It isn\u2019t what the brand does, how it does it\u2014rather, it\u2019s about what the brand is about. Who is the brand?<\/p>\n
Get emotional
\nThe best taglines are those that evoke emotion. Brands that represent what they stand for, rather than what they do, resonate better with prospects.<\/p>\n
Think of \u201cJust Do It\u201d by Nike\u2014this tagline is brilliant because it tells people what Nike stands for and what Nike is about. It doesn\u2019t have \u201cshoes\u201d in the tagline\u2014but what it does have is an emotional connection that strikes the prospect, telling him that Nike is about doing it, even when it\u2019s difficult. This works well for athletes or people wanting to start running or training.<\/p>\n
Be direct
\nTaglines need to be directed specifically to the brand. In other words, it should work only for the brand it represents and not, for example, for furniture or deodorant. It must relate to the brand.<\/p>\n
Follow your gut
\nDon\u2019t follow the rules if you have a gut feeling\u2014remember, rules are meant to be broken. A good writer will have a feeling about a certain phrase or tagline. Trust your gut. But for the purpose of this release, the above tips are essential to follow.<\/p>\n
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\nFor more information please contact Claudio Milo (claudiomilo@live.co.za).<\/p>\n
URL<\/strong>: http:\/\/www.wordpress.com\/milocommunications<\/a> Author: Claudio Milo<\/strong> from Freelance<\/a>. Originally distributed by MyPR.co.za<\/a>.<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Write Great Taglines Here are some tips on how to write a great tagline. Find out the NB of your brand A tagline must represent the brand by stating the number one most important thing about the brand\u2014not two or three things. So, figure out what the one thing is the brand wants its customers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3257,1452],"class_list":{"0":"post-21295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mypr","8":"tag-public-relations","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/21295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=21295"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/21295\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=21295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=21295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=21295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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