{"id":214337,"date":"2022-01-23T13:29:10","date_gmt":"2022-01-23T11:29:10","guid":{"rendered":"https:\/\/mypr.co.za\/?p=112144"},"modified":"2022-01-23T13:29:10","modified_gmt":"2022-01-23T11:29:10","slug":"one-of-south-africas-favourite-functional-food-brands-bites-into-e-commerce","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/one-of-south-africas-favourite-functional-food-brands-bites-into-e-commerce\/","title":{"rendered":"One of South Africa\u2019s Favourite Functional Food Brands bites into e-Commerce"},"content":{"rendered":"
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FUTURELIFE\u00ae<\/figcaption><\/figure>\n

FUTURELIFE\u00ae stirs up the market with the launch of its direct-to-customer online store<\/p>\n

Making smart choices about nutrition has now become even easier with the launch of the FUTURELIFE\u00ae direct-to-customer e-commerce platform. Offering one-stop accessibility, the new online store gives consumers instant access to the extensive assortment of FUTURELIFE\u00ae products as well as the convenience of having their favourite meals and healthy snacks delivered right to their doors.<\/p>\n

Mark Bunn, Managing Director of FUTURELIFE\u00ae, says that by combining its e-commerce innovation with the traditional bricks and mortar distribution channels, its customers can choose where they buy their FUTURELIFE\u00ae products.<\/p>\n

\u201cConsumers will still be able to find all their usual FUTURELIFE\u00ae products in-store but through our online store, our loyal customers will also have instant access to all of the breakfast cereals, lunchbox favourites and other FUTURELIFE\u00ae pantry staples they love,\u201d says Mark. \u201cThe platform will also give us the opportunity to reach new customers wherever they are, so we can celebrate healthier living and more nutritious food choices with even more South Africans.\u201d<\/p>\n

In addition to offering the full range of FUTURELIFE\u00ae products, the online store is also giving the company the space to pioneer and explore new avenues to enhance the customer experience. To achieve this, FUTURELIFE\u00ae will be rewarding loyal customers with a host of exciting online-only benefits including special offers, discounts and combo deals.<\/p>\n

\u201cFUTURELIFE\u00ae is always looking for new ways to connect and celebrate with customers and through this online shopping experience, they will be able to enjoy everything they love about our smart nutrition in a fresh, exciting way,\u201d Mark adds. \u201cWe have some amazing concepts in the pipelines such as subscriptions and limited-edition gift packs.\u201d<\/p>\n

A world-class e-commerce site with all the standard security to keep its customers safe, the FUTURELIFE\u00ae online shop is also jam-packed with innovative features. Digital and e-commerce has been an important part of the company\u2019s growth strategy, so it was easy to accelerate these channels to meet the changing consumer patterns caused by COVID.<\/p>\n

\u201cThere was always a stickiness for online shopping due to the convenience factor. COVID has however led to a seismic shift, forcing more people to adopt this technology,\u201d Mark explains. \u201cAs a result, there\u2019s been explosive growth in online grocery shopping over the past 18 months and now that we\u2019ve got a taste for it, it\u2019s definitely here to stay,\u201d Mark explains.<\/p>\n

To ensure that its e-commerce site would be relevant and meet the needs of its customers, the company invited its Facebook followers to participate an e-commerce survey. With nearly 11 000 responses, the results were nothing short of astounding and responsible for much of the innovation that\u2019s shaping the store today.<\/p>\n

\u201cOf the 10 847 responses to our customer survey, 10 514 said they wanted a FUTURELIFE\u00ae online store! That\u2019s a massive 97% positive response and all we needed to fast-track the development of our shop,\u201d Mark explains. \u201cThere were some other fascinating results including that 99% of the respondents indicated they wanted to sample new products and they were keen for a loyalty programme with discounts and rewards.\u201d<\/p>\n

Other interesting results generated by the survey include:<\/strong><\/p>\n