{"id":21577,"date":"2013-07-31T18:34:31","date_gmt":"2013-07-31T16:34:31","guid":{"rendered":"http:\/\/www.myza.co.za\/googles-updated-link-schemes-policy-and-mypr\/"},"modified":"2013-07-31T18:34:31","modified_gmt":"2013-07-31T16:34:31","slug":"googles-updated-link-schemes-policy-and-mypr","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/googles-updated-link-schemes-policy-and-mypr\/","title":{"rendered":"Google\u2019s Updated Link Schemes Policy and MyPR"},"content":{"rendered":"<p>Google defines <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" target=\"_blank\" rel=\"nofollow\">link schemes<\/a> as: \u201cAny links intended to manipulate PageRank or a site\u2019s ranking in Google search results may be considered part of a link scheme and a violation of Google\u2019s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.\u201d<\/p>\n<p><strong>On the Google link schemes page Google says:<\/strong><\/p>\n<blockquote>\n<p>Additionally, creating links that weren\u2019t editorially placed or vouched for by the site\u2019s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines:<\/p>\n<ul>\n<li>Text advertisements that pass PageRank<\/li>\n<li>Advertorials or native advertising where payment is received for articles that include links that pass PageRank<\/li>\n<li>Links with optimized anchor text in articles or press releases distributed on other sites. <span>For example:<\/span> <em>There are many <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">wedding rings<\/a> on the market. If you want to have a <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">wedding<\/a>, you will have to pick the <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">best ring<\/a>. You will also need to <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">buy flowers<\/a> and a <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">wedding dress<\/a>.<\/em><\/li>\n<li>Low-quality directory or bookmark site links<\/li>\n<li>Links embedded in widgets that are distributed across various sites. <span>For example<\/span>: <em>Visitors to this page: 1,472 <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">car insurance<\/a><\/em><\/li>\n<li>Widely distributed links in the footers of various sites<\/li>\n<li>Forum comments with optimized links in the post or signature. <span>For example:<\/span> <em>Thanks, that\u2019s great info! \u2013 Paul <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">paul\u2019s pizza<\/a> <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">san diego pizza<\/a> <a href=\"http:\/\/www.example.co.za\" target=\"_blank\" rel=\"nofollow\">best pizza san diego<\/a><\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>The guideline pertinent to MyPR in the above list is this one: <strong>Links with optimized anchor text in articles or press releases distributed on other sites.<\/strong><\/p>\n<p>As with all guidelines and releases from Google the interpretations of the impact of the guidelines from site owners, SEO\u2019s and users are as many as the words on this page.<\/p>\n<p><strong>At MyPR we follow these guidelines and manually check each and every press release for quality:<\/strong><\/p>\n<ul>\n<li>We do not accept payment for placing of press releases<\/li>\n<li>If the press release looks like a thinly disguised ad it is deleted<\/li>\n<li>If the press release does not contribute to a discourse, answer a question, entertain or inform then it is deleted<\/li>\n<li>If it has no relevance to South Africa or any of the designated categories it is deleted<\/li>\n<li>If it contains any irrelevant links they are deleted (normally the entire release is deleted \u2013 we can be GRUMPY that way)<\/li>\n<li>We do apply minor edits and grammar checks<\/li>\n<li>The form allowing submission of press releases actively discourages the submitter from adding links in the body of a press release<\/li>\n<li>Designated areas for links back to the PR or his\/her client help ensure that no unnatural linking takes place<\/li>\n<li>Links to get more information appear in the footer of each press release \u2013 the normal place where people look<\/li>\n<li>We are happy for URL\u2019s to be provided so long as they follow our guidelines which are: \u201cProvide URL\u2019s so that your readers can discover more.\u201d<\/li>\n<\/ul>\n<p>In a nutshell we believe that, by being relevant to our target market, MyPR will not fall foul of the new Link Schemes guidelines as published by Google.<\/p>\n<p><strong>A tip:<\/strong> If you look at the source of this page (<em>right click on the page and, depending on your browser, select Page Source or View Source<\/em>) you will see that <a href=\"https:\/\/support.google.com\/webmasters\/answer\/answer.py?answer=96569\" target=\"_blank\" rel=\"nofollow\">rel=\u201dnofollow\u201d<\/a> has been added to each of the spammy link examples in this article.<\/p>\n<p><strong>More Info link:<\/strong>: <a href=\"http:\/\/www.mypr.co.za\/\" target=\"_blank\">http:\/\/mypr.co.za\/free-south-african-press-releases\/<\/a><br \/><strong>Twitter<\/strong>: <a href=\"http:\/\/twitter.com\/MyPRza\">http:\/\/twitter.com\/MyPRza<\/a><br \/><strong>Facebook<\/strong>:<br \/><strong>YouTube<\/strong>:<\/p>\n<p><strong>Quick Info<\/strong>:<\/p>\n<p>Author: <strong>Alan Straton<\/strong> from <strong><a target=\"_blank\">MyPR<\/a><strong>. Originally distributed by <a href=\"http:\/\/www.MyPR.co.za\" target=\"_blank\">MyPR.co.za<\/a>.<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google defines link schemes as: \u201cAny links intended to manipulate PageRank or a site\u2019s ranking in Google search results may be considered part of a link scheme and a violation of Google\u2019s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.\u201d On the Google link schemes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3257,1452],"class_list":{"0":"post-21577","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mypr","8":"tag-public-relations","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/21577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=21577"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/21577\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=21577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=21577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=21577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}