{"id":216798,"date":"2022-02-16T20:45:34","date_gmt":"2022-02-16T18:45:34","guid":{"rendered":"https:\/\/mypr.co.za\/?p=112928"},"modified":"2022-02-16T20:45:34","modified_gmt":"2022-02-16T18:45:34","slug":"boomtowns-interns-design-new-ci-for-ubomi","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/boomtowns-interns-design-new-ci-for-ubomi\/","title":{"rendered":"Boomtown\u2019s interns design new CI for Ubomi"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/02\/boomtowns-interns-design-new-ci-for-ubomi.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/02\/boomtowns-interns-design-new-ci-for-ubomi.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Boomtown\u2019s design interns for 2021 \u2013 members of its highly-successful BAYEZA Graduate Programme \u2013 have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO.<\/p>\n<p>Explaining the new design, the agency\u2019s design group head, Jesse Sharkie, who worked alongside interns Afra Chinamasa, Tameron Karelse and Temba Mkosi, said that the fact that Ubomi means \u2018life\u2019 influenced the team\u2019s decision to bring an organic visual metaphor into the typography.<\/p>\n<p>Sharkie said the \u2018U\u2019 in Ubomi was fashioned into an icon resembling a person reaching out and also gave shape to a large pair of \u2018cupped\u2019 hands to signify the Foundation\u2019s efforts to uplift as many levels of society as possible.<\/p>\n<p>\u201cThe brand identity is simple yet distinctive enough to clearly convey the foundations aspirations,\u201d he said. \u201cThe interns and I felt privileged to develop a brand for an organisation that is doing great things for the Eastern Cape, and which truly cares for uplifting peoples circumstances.\u201d<\/p>\n<p>Acknowledged as the \u2018The poorest province in South Africa\u2019, the Eastern Cape is home to the highest population living below the poverty line and has the highest unemployment rate (54.5% according to BusinessTech).<\/p>\n<p>The Ubomi Foundation\u2019s goal is to uplift communities living within the province and equip their members with the skills and opportunities to change their circumstances and build brighter futures for themselves, their children and their neighbours.<\/p>\n<p>The new CI was launched by the Ubomi\u2019s Foundation\u2019s founder, Siyanda Mxotwa, at a small gathering respecting COVID protocols as well as online to its stakeholders in the province.<\/p>\n<p>During his address, Mxotwa said partnering with Boomtown to develop a new CI was a natural fit, as the agency launched its own bold \u2018New Boom\u2019 vision during the depths of lockdown in 2020.<\/p>\n<p>He stressed that the new CI celebrates life and the rebirth of Ubomi Foundation. \u201cI was once a young man without access to information, support, and exposure to the tools to build my future. But, my involvement with non-governmental organisations helped me gain experience and skills, and shaped my wish to serve all communities,\u201d he said.<\/p>\n<p>\u201cAs a result, the Ubomi Foundation today supports communities through its educational programmes such as the Adopt-a-School initiative, the opening of its Development Hub and its community social outreach projects.\u201d<\/p>\n<p>Boomtown CEO Glen Meir said he was immensely proud of the 2021 crop of BAYEZA interns, particularly their enthusiasm and willingness to tackle the brief and share their knowledge in a way that would benefit Ubomi going forward.<\/p>\n<p>\u201cAt Boomtown, we believe in better,\u201d explained Meier. \u201cThis is our reason for doing what we do. And we do it \u2013 we strive for a better business, a better strategy, a better creative, better brands and better results \u2013 because we want to live in a South Africa where people have better lives, where we work in a better industry, where we contribute to a better economy, and where we help build a better South Africa.<\/p>\n<p>\u201cThis is the vision that is driving our charge in 2022, and our BAYEZA Graduate Internship Programme embodies this vision,\u201d he said.<\/p>\n<p>Last year, after nearly two years of extensive engagement with at least 3 100 university stakeholders, Boomtown unveiled a new visual identity for Stellenbosch University (SU) which struck a fine balance between an institution with heritage and the need to progress into the future. The new logo is modern and streamlined, yet still has the gravitas of a classic and elegant logo, with immediate presence and visibility, as befits an institution with world-class academic standing.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/boomtowns-interns-design-new-ci-for-ubomi\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Boomtown\u2019s design interns for 2021 \u2013 members of its highly-successful BAYEZA Graduate Programme \u2013 have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. Explaining the new design, the agency\u2019s design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":216799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[3257],"class_list":{"0":"post-216798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"tag-mypr","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/02\/boomtowns-interns-design-new-ci-for-ubomi.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/216798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=216798"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/216798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/216799"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=216798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=216798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=216798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}