{"id":218649,"date":"2022-03-08T10:26:00","date_gmt":"2022-03-08T08:26:00","guid":{"rendered":"https:\/\/mypr.co.za\/?p=113656"},"modified":"2022-03-08T10:26:00","modified_gmt":"2022-03-08T08:26:00","slug":"pop-up-markets-the-latest-trend-that-you-have-to-try","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/pop-up-markets-the-latest-trend-that-you-have-to-try\/","title":{"rendered":"Pop Up Markets: The Latest Trend That You Have to Try"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>More than ever, people are after unique cultural experiences. Whether it\u2019s to explore new concepts, hang out with friends, or just capture some awesome picture to post on their Instagram feed. Little wonder pop-up museums are the hottest trend sweeping South Africa.<\/p>\n<p>Pop-up museums aren\u2019t confined by the old rules and old ways of doing things. Nor do they need to be bland and boring \u2013 like too many so-called traditional museums. In fact, pop-up museums can be about whatever you want. It could feature contemporary artists or touring museum collections. It can be a travelling display heading to several cities or a temporary exhibition in just one location.<\/p>\n<p>It can be anything, and everything \u2013 the possibilities are endless.<\/p>\n<p>In South Africa, pop-up museums are rapidly capturing engaging new audiences. It\u2019s a chance to explore, engage, and discover. Instanation and Dreambox are two of the biggest names currently exploding in popularity \u2013 and redefining the museum experience.<\/p>\n<p>Here\u2019s how.<\/p>\n<h2><strong>What is a pop-up museum?<\/strong><\/h2>\n<p>A pop-up museum is any temporary exhibit created to engage the public outside the typical confines of a permanent structure. It\u2019s this flexibility many have found so exciting. But it\u2019s also the fleeting nature that appeals to modern-day tastes. Everyone\u2019s after that little slice of something exclusive, exceptional, ephemeral.<\/p>\n<p>What better way to capture that feeling than a blink-and-you\u2019ll-miss-it show? The one where you \u201cjust hard to be there\u201d to get it.<\/p>\n<p>Even better, it gets traditional museums out of their comfort zones. It forces them to cater to a wider audience and expand their horizons.<\/p>\n<p>Take the Pompidou Centre in Paris. Back in 2013, they devised the world\u2019s first travelling museum. Using a lightweight 650-metre structure designed by architect Patrick Bouchain, they headed out on the road exposing new audiences to their exciting exhibitions. It was like nothing anybody had seen before.<\/p>\n<p>But it need not just be art. The Jewish Museum in Frankfurt, for example, created a pop-up boat. Inside, people could meet and discuss Jewish perspectives on a diverse array of contemporary issues.<\/p>\n<p>What would you like to see in a pop-up museum? How can you take the concept to the next level?<\/p>\n<h2><strong>What pop-up museums are there in South Africa?<\/strong><\/h2>\n<p><strong>Instanation<\/strong>, for instance, wowed audiences in Rosebank, Johannesburg, with over 30 artistic installations. It was a hub for creativity and curiosity. Or, as they put it, a \u201csocial media playground \u2026 where you, friends and family can have fun capturing amazing imagery.\u201d<\/p>\n<p>Visitors had 60 minutes to explore the space. And there were changing cabins and beauty stations for visitors to achieve their perfect look. It\u2019s all about taking the ultimate snap for your social media \u2013 while having fun with your friends and family.<\/p>\n<p>Take a look at their installations \u2013 and the colourful creations audiences could explore. It just shows how out-of-the-box pop-up museums can be. This definitely isn\u2019t your standard museum experience.<\/p>\n<p><strong>Dreambox<\/strong>, on the other hand, is the first interactive photo fun experience anywhere in South Africa. They\u2019re actually permanently based in Johannesburg \u2013 but their installations are constantly evolving. With 12 different pop-up boxes, you can get lost in the dream-like realities. It\u2019s a quirky and interactive environment to discover for all ages.<\/p>\n<p>Plus, they\u2019re also available to do corporate and private events. So, if you want a pop-up museum for your event, you\u2019ll have the ultimate party piece for the Instagram generation.<\/p>\n<p>Dreambox\u2019s slogan says it all: \u201cCapture. Create. Post. Be Happy!\u201d<\/p>\n<h2><strong>How do you start a pop-up museum?<\/strong><\/h2>\n<p>Creating a pop-up museum starts with an idea. What is your pop-up museum about? Who do you want to engage? Where do you want to go?<\/p>\n<p>Answering these questions will help determine what kind of pop-up museum you\u2019ll want. Suppose you wanted to showcase a certain culture. How are you going to do this? Will you showcase artwork? Cultural items? Invite guest speakers?<\/p>\n<p>You\u2019ll also want to consider the pop-up museum\u2019s narrative. Simply showcasing a collection of items doesn\u2019t make it a museum. Rather, it\u2019s the story you tell that engages, excites, and explains. This is what separates the pop-up museums that snowball into a cultural phenomenon and those that go out in a whimper.<\/p>\n<p>The narrative is also two-sided. It\u2019s not just what you\u2019re saying; it\u2019s who you\u2019re saying it to.<\/p>\n<p>That\u2019s where time and location come in. Hosting a pop-up museum at 10 am on a Wednesday morning will attract a very different crowd of people than being in the heart of a city centre on a Saturday afternoon. You\u2019ll need to think about the weather, who manages the site, parking, food and music, as well as the actual structure your museum will be held inside.<\/p>\n<h2><strong>How much does it cost to start a pop-up museum?<\/strong><\/h2>\n<p>It all depends on your vision. You can create a pop-up museum on a shoestring budget. Draft in friends and family passionate about your theme. Or invest thousands in a whirlwind experience visitors will never forget.<\/p>\n<p>It\u2019s up to you!<\/p>\n<p>After all, some of Instanation\u2019s pop-up exhibits are little more rubber ducks and colourful bathtubs. It\u2019s more about creativity than cost. Who doesn\u2019t want to experience the weird and the wonderful? Don\u2019t they make the best pictures? Think imaginative light displays and colourful collages.<\/p>\n<figure id=\"attachment_113657\" aria-describedby=\"caption-attachment-113657\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=113657\"><img loading=\"lazy\" decoding=\"async\" alt width=\"750\" height=\"561\" data-sizes=\"(max-width: 750px) 100vw, 750px\" class=\"wp-image-113657 size-full lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-113657 size-full\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try-1.png\" alt width=\"750\" height=\"561\"><\/a><figcaption id=\"caption-attachment-113657\" class=\"wp-caption-text\">South African pop up museum trend.<\/figcaption><\/figure>\n<figure id=\"attachment_113658\" aria-describedby=\"caption-attachment-113658\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=113658\"><img loading=\"lazy\" decoding=\"async\" alt width=\"367\" height=\"367\" data-sizes=\"(max-width: 367px) 100vw, 367px\" class=\"wp-image-113658 size-full lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-113658 size-full\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try-2.png\" alt width=\"367\" height=\"367\"><\/a><figcaption id=\"caption-attachment-113658\" class=\"wp-caption-text\">Pop Up Market<\/figcaption><\/figure>\n<p><strong>Video:<\/strong> Pop Up Markets: The Latest Trend That You Have to Try<\/p>\n<p>[embedded content]<\/p>\n<p><strong>More Info on Pop Up Markets: The Latest Trend That You Have to Try here:<\/strong> <a href=\"https:\/\/bwproductions.co.za\/inside-south-africas-pop-up-museum-trend\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/bwproductions.co.za\/inside-south-africas-pop-up-museum-trend\/<\/a><br \/><strong>Twitter<\/strong>: <a href=\"https:\/\/twitter.com\/BWproductions4\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/twitter.com\/BWproductions4<\/a><br \/><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/BWProductionsZA\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/BWProductionsZA<\/a><\/p>\n<p><a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/pop-up-markets-the-latest-trend-that-you-have-to-try\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. More than ever, people are after unique cultural experiences. Whether it\u2019s to explore new concepts, hang out with friends, or just capture some awesome picture to post on their Instagram feed. Little wonder pop-up museums [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":218650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,18,3332,9021,3336,1],"tags":[3257],"class_list":{"0":"post-218649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-durban","9":"category-johannesburg-south-africa","10":"category-mypr","11":"category-pretoria-south-africa","12":"category-south-africa","13":"tag-mypr","14":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/pop-up-markets-the-latest-trend-that-you-have-to-try.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/218649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=218649"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/218649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/218650"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=218649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=218649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=218649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}