{"id":219666,"date":"2022-03-17T16:05:50","date_gmt":"2022-03-17T14:05:50","guid":{"rendered":"https:\/\/mypr.co.za\/?p=114019"},"modified":"2022-03-17T16:05:50","modified_gmt":"2022-03-17T14:05:50","slug":"basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep\/","title":{"rendered":"BASF &amp; Foam Factory Celebrate World Sleep Day With Latest Pillow Foam Technology That Promises A Better Night\u2019s Sleep"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_114020\" aria-describedby=\"caption-attachment-114020\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=114020\"><img loading=\"lazy\" decoding=\"async\" alt width=\"225\" height=\"300\" class=\"wp-image-114020 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-114020 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep.jpg\" alt width=\"225\" height=\"300\"><\/a><figcaption id=\"caption-attachment-114020\" class=\"wp-caption-text\">Neill and Thandeka Holding the driftaway pillow<\/figcaption><\/figure>\n<p>Innovation and design of Foam Factory\u2019s Driftaway pillows made possible by BASF\u2019s CosyPUR\u00ae foam.<\/p>\n<p>Collaboration to develop cutting-edge polyurethane foam with optimal comfort and support for different sleep positions.<\/p>\n<p>Innovative performance material enables smart sleep technology to be embedded in the pillow.<\/p>\n<p>17 March 2022; Johannesburg, South Africa \u2013 Coinciding with World Sleep Day on 18 March, multinational chemical producer BASF is proud to announce a Foam Factory collaboration designed to help put more South Africans to sleep.<\/p>\n<p>BASF\u2019s Performance Materials team in South Africa is partnering with Foam Factory to incorporate BASF\u2019s CosyPUR\u00ae memory foam into Foam Factory\u2019s Driftaway pillows to create continual comfort pillows.<\/p>\n<p>CosyPUR\u00ae is a new viscoelastic polyurethane flexible foam that\u2019s specifically adjustable thanks to cell morphology. What that means is it\u2019s soft but supportive, giving you the perfect pillow on which to enjoy a good night\u2019s rest.<\/p>\n<p>Taking flexible foam to the next level, the open cell structure of CosyPUR\u00ae foam lets air pass through the material. This dissipates body heat, allowing for more breathability and an overall better sleeping experience. The foam is versatile, so it\u2019s suitable for more than just pillows; think cushions, back rests, mattresses, and orthopedic products.<\/p>\n<p>Sunneal Shah, BASF\u2019s Team Leader: Sub Saharan Africa Performance Materials, explains how the innovative material enables smart sleep technology to be embedded in pillows and more. \u201cBASF is at the forefront of developing innovative, high-performance polyurethane foams. These foams can be used to manufacture a variety of products, like the premium quality viscoelastic pillows that Foam Factory is producing. Using CosyPUR\u00ae in the Driftaway viscoelastic pillows helps ensure good posture during sleep,\u201d says Shah.<\/p>\n<p>Neill Aitken, Sales Director at Foam Factory expands on the relationship between the companies and what that\u2019s enabled. \u201cFoam Factory has worked with BASF formulations for over 15 years, and we\u2019ve been impressed with the amazing results. At Foam Factory, we believe in nurturing long-term relationships with our suppliers based on innovation, consistency, reliability, and flexibility. The \u2018chemistry\u2019 between our two organisations speaks volumes and we look forward to many more mutually successful years of collaboration.\u201d<\/p>\n<p>To find out more about the pillows, or to buy your own, visit https:\/\/www.driftawaybeds.co.za\/<\/p>\n<p>ENDS<\/p>\n<p>About BASF\u2019s Performance Materials division<br \/>BASF\u2019s Performance Materials division encompasses the entire materials\u2019 know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors \u2013 transportation, construction, industrial applications, and consumer goods \u2013 the division has a strong portfolio of products and services combined with deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&amp;D provide the basis to develop innovative products and applications. In 2019, the Performance Materials division achieved global sales of \u20ac6.06 bn. More information online: www.plastics.basf.com<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Neill and Thandeka Holding the driftaway pillow Innovation and design of Foam Factory\u2019s Driftaway pillows made possible by BASF\u2019s CosyPUR\u00ae foam. Collaboration to develop cutting-edge polyurethane foam with optimal comfort and support for different sleep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":219667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-219666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/basf-foam-factory-celebrate-world-sleep-day-with-latest-pillow-foam-technology-that-promises-a-better-nights-sleep.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/219666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=219666"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/219666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/219667"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=219666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=219666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=219666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}