{"id":220422,"date":"2022-03-25T17:26:28","date_gmt":"2022-03-25T15:26:28","guid":{"rendered":"https:\/\/mypr.co.za\/?p=114225"},"modified":"2022-03-25T17:26:28","modified_gmt":"2022-03-25T15:26:28","slug":"its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage\/","title":{"rendered":"\u201cIt\u2019s personal\u201d says ECOM Africa, as personalisation in ecommerce takes centre stage"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_114226\" aria-describedby=\"caption-attachment-114226\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=114226\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"122\" class=\"wp-image-114226 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-114226 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage-1.png\" alt width=\"300\" height=\"122\"><\/a><figcaption id=\"caption-attachment-114226\" class=\"wp-caption-text\">1000 attendees expected at continent\u2019s leading industry gathering Photo: Vuka Group<\/figcaption><\/figure>\n<p>Successful etailers get personalisation right and differentiate themselves by pleasing an ever-demanding customer. This is according to Terry Southam, MD of ECOM Africa, which is returning as a hybrid event from 4\u20135 May in Cape Town. \u201cThe most successful businesses online currently know what their customers want before they themselves even know it. Personalisation is key; customers want it at every touchpoint.<\/p>\n<p>Having the right toolsets and services to make effective use of data, gives etailers the opportunities to deliver personalised offers on an individual level.\u201d<\/p>\n<p>Some of the leading and exciting names and brands in the current, global ebusiness evolution, including Zappos, Meta, Nestl\u00e9, Massmart, OneDayOnly, Bidroom, PicknPay, Chepa, Mantality, Konga, AutoTrader, Loot, UberEats, Sanlam, OneCart and Rugged SA will be represented at the upcoming ECOM Africa.<\/p>\n<p>Claim your free Expo Pass to attend ECOM Africa 2022 or get R499 off your full conference ticket. Use coupon code: ECOMPRESS at checkout.<\/p>\n<p>Sponsors include Fareye, Wordpay FIS, Freshworks, AWA digital, ZOHO, Gupshup, Citixsys, The Courier Guy, Dataweave and Insider. Exhibitors who will share their technologies and services are UNISA, RAM Couriers, Pargo, Shopping Feeder (ProceCheck) and Vectra. Media partners include Insaka, CIO Africa, Bizcommunity, Hypertext, Retailwire, ecommerce(dot)co.za and eCommerce Association Ghana.<\/p>\n<p>This will be the eighth edition of this flagship, specialist gathering in the e-commerce, etailing, and fintech sectors and the first hybrid edition, with limited tickets available for the in-person event and the online broadcast.<\/p>\n<p>Fintech in Africa<br \/>\u201cAfrica has a proud track record in terms of fintech entrepreneurship, particularly Nigeria,\u201d says Southham, \u201cand this has gone a long way to bridging the financial services gap in Africa\u2019s various demographics. This sector played an important role during the last two years, and has successfully diversified its offering and meeting the continent\u2019s needs when people were forced to stay at home and many were cashless.\u201d<\/p>\n<p>Another trend that will be discussed at ECOM Africa in May is the big move to direct-to-consumer (DTC). Southam: \u201cWebsites are the new storefronts, and for some, there has been a steep learning curve. Besides the obvious goal of maintaining market share, there are other long-term benefits of going DTC; brands have more control over their data which opens up opportunities to connect and market to their customers, and it creates less reliance on third parties\u201d.<\/p>\n<p>Customer loyalty and data keynote<br \/>ECOM Africa is expecting to host 1000 selected guests in May this year for its first in-person event since the pandemic. Included in the who\u2019s who keynote line-up is Alex Genov, Head of Customer Experience Research at Zappos, who will specifically focus on customer loyalty and data. In fact, there are several world-class, international speakers with backgrounds in customer experience, data science and building a digital-first business from the ground up.<\/p>\n<p>Southham explains: \u201cThe expo floor will feature select in-person keynotes and Q&amp;As, a knowledge bar with select keynote speakers. Our full conference ticket gets you access to all our keynotes and panel discussions along with live Q&amp;A. All information regarding the two tickets are available on our website. Online attendees will also be able to participate, learn, share and inspire.\u201d<\/p>\n<p>The programme will cover specific topics, such as store design and optimisation, marketing and brand building, payments and security, logistics and fulfilment, as well as business operations.<\/p>\n<p>ECOM Africa\u2019s 40+ confirmed speaker line-up so far includes:<\/p>\n<p>Keynote speakers:<br \/>\u2013 Alex Genov, Head of Customer Experience Research, Zappos, LA<br \/>\u2013 Michael Ros, CEO\/Co-founder \u2013 Bidroom, Netherlands<br \/>\u2013 Liam McCreedy, Founder, Quench, RSA<br \/>\u2013 Vincent Viviers, General Manager: Pick n Pay Online Marketing &amp; Commercial, RSA<\/p>\n<p>More expert speakers, panellists and moderators:<br \/>\u2013 Tanuj Shekhar, Group Director of Logistics, Jumia, Portugal<br \/>\u2013 Dirk Van Der Walt, Co-owner and Co-founder, WeBuyCars, RSA<br \/>\u2013 George Mienie, CEO, Autotrader, RSA<br \/>\u2013 Laurian Venter, Director, OneDayOnly, RSA<br \/>\u2013 Joseph Sindaha, Head of e-business, Nestl\u00e9, RSA<br \/>\u2013 Lauren Hartzenberg, Managing Editor, Retail Editor, Bizcommunity, RSA<br \/>\u2013 Ajibola Olayiwola, Head of Marketing, Konga Shopping, Nigeria<br \/>\u2013 James Mew, Founder and MD \u2013 Mentality, SA \u2013 Based out of Portugal<br \/>\u2013 Greg Le Roux, CEO, Loot.co.za, RSA<br \/>\u2013 Paris Philippou, Vice President, B2C Websites, Group E-commerce, Massmart, SA<br \/>\u2013 Jamie Ostrowick, CTO, Bidorbuy<br \/>\u2013 Christoph Steyn, Managing Director, Rugged RSA<br \/>\u2013 Diana Bett, Managing Director, Purpinks Gifts, Kenya<br \/>\u2013 Carol Odero, Editor-in-chief, CIO Africa, Kenya<br \/>\u2013 Dumi Mahlangu, Founder: Chepa Streetwear (Pty) Ltd<br \/>\u2013 Heinrich van Eck, Director, Rugged SA<br \/>\u2013 Llyod Abrahams, Supply Chain and Logistics Director, The Foschini Group<\/p>\n<p>Industry-leading technologies<br \/>An exciting part of the hybrid event in Cape Town will be the partner showcases with the latest innovative technologies, products and services to assist online retailers in reaching their customers faster and more effectively. They will share their experiences with the audience and also digitally interact with them.<\/p>\n<p>Register and contacts<br \/>There are still a limited number of free expo passes available. Use the coupon code ECOMPRESS to register for a free expo pass. To join for the full two days of in-depth keynotes, panel discussions, networking and live Q&amp;A sessions, purchase an All-Access Pass conference ticket and use ECOMPRESS to get R499 off the full price.<\/p>\n<p>ECOM Africa dates and location:<br \/>Live in-person and online conference and expo: 4-5 May 2022<br \/>Location: CTICC, Cape Town, South Africa<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. 1000 attendees expected at continent\u2019s leading industry gathering Photo: Vuka Group Successful etailers get personalisation right and differentiate themselves by pleasing an ever-demanding customer. This is according to Terry Southam, MD of ECOM Africa, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":220423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,9021],"tags":[3257],"class_list":{"0":"post-220422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-mypr","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/03\/its-personal-says-ecom-africa-as-personalisation-in-ecommerce-takes-centre-stage.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/220422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=220422"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/220422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/220423"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=220422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=220422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=220422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}