{"id":22055,"date":"2013-08-21T19:41:04","date_gmt":"2013-08-21T17:41:04","guid":{"rendered":"http:\/\/www.myza.co.za\/your-script-for-writing-good-copy\/"},"modified":"2013-08-21T19:41:04","modified_gmt":"2013-08-21T17:41:04","slug":"your-script-for-writing-good-copy","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/your-script-for-writing-good-copy\/","title":{"rendered":"Your Script for Writing Good Copy"},"content":{"rendered":"<p>Make the customer the protagonist<\/p>\n<p>Potential customers will only read if the content is centred around them. They will only have interest if the topic relates to their lives, personally.<\/p>\n<p>TIP: Find a way to make your ad about them.<\/p>\n<p>Make the brand the supporting role<\/p>\n<p>The benefits of the brand must only be mentioned if they will support the main idea, which is the story of the customer\u2019s life \u2014 the customer\u2019s problem or pain.<\/p>\n<p>TIP: Soft-sell the benefits. Find a way to incorporate the brand\u2019s benefit into the main idea.<\/p>\n<p>Make it a blockbuster<\/p>\n<p>Keep it entertaining. Pick an angle that is entertaining. Remember, the reader will need to be entertained in order to become a customer.<\/p>\n<p>TIP: Find a way to make it flow like a story \u2014 make it fun, enjoyable, memorable.<\/p>\n<p>Make it a happy ending<\/p>\n<p>Link up the brand and the customer \u2014 unite them and provide a result by suggesting that if both the customer and the brand combine, a solution to the problem will be resolved.<\/p>\n<p>TIP: Try to present a picture or a solution that will give the customer a happy ending.<\/p>\n<p>Make sure there\u2019s a sequel<\/p>\n<p>Leave the reader on a hook. In ad writing, the \u201cto be continued\u201d hook is a call to action \u2014 in this way the reader will not know everything, and will therefore be intrigued to find out more.<\/p>\n<p>TIP: Try to entice the reader to want to become a customer.<\/p>\n<p>For professional content writing, contact an ad agency \u2014 one who specialises in this type of copy is Your Brand Agency.<\/p>\n<p>Follow me on twitter @claudio_milo<\/p>\n<p><strong>More Info link:<\/strong>: <a href=\"http:\/\/www.urbrand.co.za\" class=\"thickbox\">http:\/\/www.urbrand.co.za<\/a><br \/><strong>Twitter<\/strong>: <a href=\"https:\/\/twitter.com\/claudio_milo\" class=\"thickbox\" rel=\"nofollow\">https:\/\/twitter.com\/claudio_milo<\/a><br \/><strong>Facebook<\/strong>:<br \/><strong>YouTube<\/strong>:<\/p>\n<p>Author: <strong>Claudio Milo<\/strong> from <strong><a class=\"thickbox\" href=\"http:\/\/www.milocommunications.wordpress.com\">Freelancer<\/a><strong>. Originally distributed by <a href=\"http:\/\/www.MyPR.co.za\" target=\"_blank\">MyPR.co.za<\/a>.<\/strong><\/strong><\/p>\n<p>No of Images Uploaded: <strong>One<\/strong><\/p>\n<p><strong>For high res version\/s of these <em> One image\/s<\/em> please contact: <a href=\"http:\/\/www.milocommunications.wordpress.com\" target=\"_blank\">Freelancer<\/a><\/strong><\/p>\n<p><strong>Images:<\/strong><br \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter wp-image-5748\" alt=\"article-new-thumbnail_ehow_images_a02_1g_fr_write-comedy-movie-script-800x800\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/plugins\/rss-poster\/cache\/10ab7_article-new-thumbnail_ehow_images_a02_1g_fr_write-comedy-movie-script-800x800.jpg\" width=\"615\" height=\"461\" \/><br \/>\nYour script for Copywriting Photographer: Google Images<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make the customer the protagonist Potential customers will only read if the content is centred around them. They will only have interest if the topic relates to their lives, personally. TIP: Find a way to make your ad about them. Make the brand the supporting role The benefits of the brand must only be mentioned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3257,1452],"class_list":{"0":"post-22055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mypr","8":"tag-public-relations","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/22055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=22055"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/22055\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=22055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=22055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=22055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}