{"id":221877,"date":"2022-04-12T02:34:58","date_gmt":"2022-04-12T00:34:58","guid":{"rendered":"https:\/\/mypr.co.za\/?p=114759"},"modified":"2022-04-12T02:34:58","modified_gmt":"2022-04-12T00:34:58","slug":"zwelethu-radebe-returns-from-netflix-series-to-direct-lunch-bar-ad-featuring-local-legend-khuli-chana","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/zwelethu-radebe-returns-from-netflix-series-to-direct-lunch-bar-ad-featuring-local-legend-khuli-chana\/","title":{"rendered":"Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad featuring local legend Khuli Chana"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/04\/zwelethu-radebe-returns-from-netflix-series-to-direct-lunch-bar-ad-featuring-local-legend-khuli-chana.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/04\/zwelethu-radebe-returns-from-netflix-series-to-direct-lunch-bar-ad-featuring-local-legend-khuli-chana.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Egg Films\u2019 Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar\u2019s \u2018Behind Every Legend\u2019 commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without others.<\/p>\n<p>Zwelethu takes us on a journey through time to relive the moments that shaped award winning rapper ad songwriter Khuli Chana. His neighbour, his teacher, friends, and those he worked with in studio, all played a pivotal role in Khuli\u2019s career. These people are the legends behind the legend, those who made him who he is today.<\/p>\n<p>After spending the past six month directing a series for Netflix, an opportunity to truly flex and hone his emotive storytelling abilities, Zwelethu is excited to return to commercials directing for Lunch Bar.<\/p>\n<p>He said: \u201cAn important aspect to Khuli\u2019s journey is those who have played a role in his upbringing. There\u2019s a greater message that\u2019s being told through Lunch Bar and Khuli, a story of upliftment, never giving up and never losing your child like imagination.<\/p>\n<p>Ogilvy Johannesburg Creative Directors, Clint Bechus \u00e4nd Coenie Grebe weighed in: \u201cDescribing what Zwelethu brought to this advert would be a mistake, as it is really something that needs to be experienced. He got the most out of the talent, brought the journey to life and captured the soul of each time period.<\/p>\n<p>\u201cMost importantly, he had a \u2018vision\u2019 for the sound. By putting his passion for music into the piece, he created something unique and to hear it in all its glory is something else. It\u2019s great to work with someone so positive who has a vision for an advert from pre-prod to post.\u201d<\/p>\n<p>Judge for yourself right here (https:\/\/vimeo.com\/691100673), and check out Zwelethu\u2019s showreel or contact Kerry Hosford at Egg Films for more info.<\/p>\n<p><strong>Credit list:<\/strong><\/p>\n<p>Agency: Ogilvy South Africa \u2013 Johannesburg<br \/>City &amp; Country: Johannesburg, South Africa<br \/>Agency Producer: Lesley-Anne Roe<br \/>Executive Creative Director: Peter Little<br \/>Creative Director (Art Director): Coenie Grebe<br \/>Creative Director (Copywriter): Clint Bechus<br \/>Snr. Art Director: Bruce Murphy<br \/>Business Director Tracey Hatchel<br \/>Account Director Kimesha Naidoo<br \/>Production house: Egg Films<br \/>Director: Zwelethu Radebe<br \/>Director Of Photography: Wille Nel<br \/>Production Co Art Director: Keenan Mcadam<br \/>Production Co Stylist Rozanne Whyte<br \/>Production Co Producer: Kerry Hosford<br \/>Executive Producer: Colin Howard<br \/>Editing Company &amp; City: Me&amp;My Friends, Cape Town<br \/>Editor: Anthony Martin<br \/>Post Production Co &amp; City: Post Modern, Johannesburg (Leanne Schalekamp)<br \/>Colourist: Terry Simpson<br \/>Online Artist: Michael Naidoo<br \/>VFX: Blake Prinsloo @ Static Black<br \/>Music &amp; Music Publisher: \u2018Hazzadazmoves\u2019 by Khuli Chana arranged by Chris Laco<br \/>@Tigerfight<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">66<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/zwelethu-radebe-returns-from-netflix-series-to-direct-lunch-bar-ad-featuring-local-legend-khuli-chana\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Egg Films\u2019 Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar\u2019s \u2018Behind Every Legend\u2019 commercial. The spot pays homage to a South African legend, Khuli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":221878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-221877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/04\/zwelethu-radebe-returns-from-netflix-series-to-direct-lunch-bar-ad-featuring-local-legend-khuli-chana.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/221877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=221877"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/221877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/221878"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=221877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=221877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=221877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}