{"id":224172,"date":"2022-05-11T09:06:07","date_gmt":"2022-05-11T07:06:07","guid":{"rendered":"https:\/\/mypr.co.za\/?p=115638"},"modified":"2022-05-11T09:06:07","modified_gmt":"2022-05-11T07:06:07","slug":"scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency\/","title":{"rendered":"Scout PR &amp; Social Media Appointed As Blue Amber Zanzibar\u2019s 360-Degree Marketing Agency"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_115639\" aria-describedby=\"caption-attachment-115639\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency\/img124\/\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"225\" class=\"wp-image-115639 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-115639 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency.jpg\" alt width=\"300\" height=\"225\"><\/a><figcaption id=\"caption-attachment-115639\" class=\"wp-caption-text\">Zanzibar<\/figcaption><\/figure>\n<p>Located on the East African island, Blue Amber Zanzibar is a residential and resort development that is recognized as a strategic investment project in Tanzania. With development planned in phases, the first phase focuses on residential real estate with several mid-range villas that are available to the market.<\/p>\n<p>In the build-up to the delivery of its first completed villa, which is scheduled for hand-over to its owner in December 2022, Blue Amber Zanzibar, has appointed Scout PR &amp; Social Media as its lead agency. Scout has been tasked with building the brand internationally as a prime property investment opportunity. Scout will provide a 360-degree marketing approach encompassing engaging communications strategies and content across digital and traditional channels, as well as earned and paid media exposure values.<\/p>\n<p>\u201cWe are extremely excited to have received this appointment. It marks the strength of Scout, our team\u2019s in-house capabilities and our immersion in omnichannel delivery. We look forward to taking Blue Amber Zanzibar\u2019s brand communications, visibility and desirability forward,\u201d said Lauren Shantall, Director of Scout PR &amp; Social Media.<\/p>\n<p>Scout will leverage its expertise in PR and communications, digital paid strategies, social media, creative content and other marketing tools to build, execute and measure various campaigns.<\/p>\n<p>\u201cWe were awarded PR and Social Media Agency of the year 2022 \u2013 South Africa at the Global Business Awards at the start of this year, and while this is an achievement, we aim to live up to that accolade and more, exceeding Blue Amber\u2019s expectations,\u201d she continues. \u201cThe Blue Amber team came to us because they wanted to centralise efforts and have these driven by an ambitious and goal-directed strategy that is geared for post-pandemic communications.\u201d<\/p>\n<p>Says Blue Amber Zanzibar CEO, Grant Anderson: \u201cWe have been given an opportunity to re-energise our proposition to the world, increase awareness and global investment. Scout\u2019s team proved their passion and understanding of the industry. The Blue Amber Zanzibar team is fully confident that the agency will deliver just as we are delivering on the ground, with construction on our first villa nearing completion!\u201d<\/p>\n<p>Scout officially commenced work on the Blue Amber Zanzibar account in May 2022. \u201cI look forward to continuing the good work Scout has delivered over the past 9 years and to having my team join forces with the Blue Amber Zanzibar to promote their vision,\u201d concludes Shantall.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">233<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Zanzibar Located on the East African island, Blue Amber Zanzibar is a residential and resort development that is recognized as a strategic investment project in Tanzania. With development planned in phases, the first phase focuses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4584,9021],"tags":[3257],"class_list":{"0":"post-224172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-africa-news-2","8":"category-mypr","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/scout-pr-social-media-appointed-as-blue-amber-zanzibars-360-degree-marketing-agency.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/224172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=224172"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/224172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/224173"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=224172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=224172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=224172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}