{"id":224255,"date":"2022-05-11T21:46:21","date_gmt":"2022-05-11T19:46:21","guid":{"rendered":"https:\/\/mypr.co.za\/?p=115723"},"modified":"2022-05-11T21:46:21","modified_gmt":"2022-05-11T19:46:21","slug":"womens-challenge-ambassador-designs-event-logo","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/womens-challenge-ambassador-designs-event-logo\/","title":{"rendered":"Women\u2019s Challenge ambassador designs event logo"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/womens-challenge-ambassador-designs-event-logo.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/womens-challenge-ambassador-designs-event-logo.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_115724\" aria-describedby=\"caption-attachment-115724\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=115724\"><img loading=\"lazy\" decoding=\"async\" alt width=\"228\" height=\"300\" class=\"wp-image-115724 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/womens-challenge-ambassador-designs-event-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-115724 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/womens-challenge-ambassador-designs-event-logo.jpg\" alt width=\"228\" height=\"300\"><\/a><figcaption id=\"caption-attachment-115724\" class=\"wp-caption-text\">Madibaz netball star and SPAR Women\u2019s Challenge national ambassador Jeanie Steyn used her passion for art to design the 2022 event logo, which depicts the slogan #IRise. Photo: Leon Hugo<\/figcaption><\/figure>\n<p>Colourful SPAR Women\u2019s Challenge ambassador and fine arts graduate Jeanie Steyn has combined her passions to design the logo for this year\u2019s events.<\/p>\n<p>The Madibaz netball star, who has a strong relationship with the retailer due to the latter\u2019s involvement in women\u2019s sport, was commissioned by SPAR Eastern Cape to develop the 2022 race identity.<\/p>\n<p>The logo will be used for the Grand Prix Series event in Gqeberha on May 28 and the Virtual Challenge, nationally, on September 3.<\/p>\n<p>The Women\u2019s Challenge had adopted a slogan of #IRise and Steyn said it was a challenge to create something that would be universally acceptable.<\/p>\n<p>\u201cIt is always a bit tricky producing something where you need people to envision what you are trying to represent,\u201d she said.<\/p>\n<p>\u201cYou are always thinking \u2018am I conveying the same message to the viewer as what I am thinking and feeling through the design?\u2019.<\/p>\n<p>\u201cIt is always a gamble because people are different and prefer different things. I have learnt that if someone does not like what you are making, it is okay \u2013 you cannot expect everyone to think it is amazing.\u201d<\/p>\n<p>Steyn, from Gqeberha, said the slogan played an important role in her thought processes.<\/p>\n<p>\u201cThe first idea to represent the word Rise was a female figure standing strong or jumping for joy.\u201d<\/p>\n<p>She made a few line drawings and settled on two that she liked.<\/p>\n<p>\u201cI then drew them digitally, which was still new territory for me since I majored in making three-dimensional objects.\u201d<\/p>\n<p>The designs were presented to all the regional event organisers and, as a group, they settled on the idea of female figures, explained Steyn.<\/p>\n<p>\u201cAlthough SPAR had to make a few changes to align it with their brand strategies and protocols, I am still pleased that they chose the female figures to represent this year\u2019s event.<\/p>\n<p>\u201cFor me, these figures represent resilience and unconditional, consistent rising up to whatever life has to offer.\u201d<\/p>\n<p>The concept of ambassadors in the various regions was created last year to assist in promoting the event.<\/p>\n<p>This year Steyn, comedian and entertainer Gino Fabbri and cancer survivor and motivational speaker Yolanda Bukani are the national ambassadors from the Eastern Cape.<\/p>\n<p>\u201cIt really is an honour being an ambassador for this amazing event,\u201d she said.<\/p>\n<p>\u201cThis is a platform where women come together, break borders and rise to the challenge. It unites women nationally and allows us to realise our full potential.\u201d<\/p>\n<p>She thought that the ambassador concept worked well as people felt more comfortable when they could relate to someone or their story.<\/p>\n<p>\u201cIt makes the event more personal and people are more inclined to join something they relate to or where they feel part of something.\u201d<\/p>\n<p>As a top netball player who has represented South Africa, Steyn also connects with SPAR EC through its sponsorship of Madibaz netball.<\/p>\n<p>\u201cIt was first through playing for Madibaz and then through working in the Madibaz netball office at Nelson Mandela University where I developed a connection with SPAR and the brand.<\/p>\n<p>\u201cWhen I was asked to be an ambassador it was a no-brainer as their values are aligned with mine. They always look for ways to give back to the community and it is so much more than just food.\u201d<\/p>\n<p>SPAR EC sponsorships and events manager Alan Stapleton acknowledged the important role of the ambassadors in promoting the race as well as campaigns such as the fight against gender-based violence.<\/p>\n<p>\u201cThey have done an amazing job creating awareness of these sorts of issues. We have become one very happy family,\u201d he said.<\/p>\n<p>\u201cBesides our three national ambassadors, we have some wonderful new people on board this year and we are excited about collaborating with them in the months ahead.\u201d<\/p>\n<p>The retailer and regional ambassadors are Alasia Moumtzis (SUPERSPAR Newton Park), Lalla Yerolemou (KWIKSPAR Spyros, SPAR Algoa Foods and SPAR Algoa), Mignon Venter (SUPERSPAR Jeffreys Bay), Karlien Meiring (SPAR Dagbreek), Ntombesintu Mfunzi (athlete and author), Nicci Swartz (artist), Emmy Nxayeka (environmental awareness), Candace Juhl (singer) and Di Luden (United Through Sport).<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">106<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/womens-challenge-ambassador-designs-event-logo\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Madibaz netball star and SPAR Women\u2019s Challenge national ambassador Jeanie Steyn used her passion for art to design the 2022 event logo, which depicts the slogan #IRise. Photo: Leon Hugo Colourful SPAR Women\u2019s Challenge ambassador [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-224255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/womens-challenge-ambassador-designs-event-logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/224255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=224255"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/224255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/224256"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=224255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=224255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=224255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}