{"id":224401,"date":"2022-05-13T01:05:56","date_gmt":"2022-05-12T23:05:56","guid":{"rendered":"https:\/\/mypr.co.za\/?p=115740"},"modified":"2022-05-13T01:05:56","modified_gmt":"2022-05-12T23:05:56","slug":"emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level\/","title":{"rendered":"Emirates launches new hospitality strategy to take its \u201cfly better\u201d customer promise to the next level"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_115741\" aria-describedby=\"caption-attachment-115741\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=115741\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"206\" class=\"wp-image-115741 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-115741 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level.jpg\" alt width=\"300\" height=\"206\"><\/a><figcaption id=\"caption-attachment-115741\" class=\"wp-caption-text\">Emirates Fly Better<\/figcaption><\/figure>\n<p>Emirates, renowned for its award-winning products and services, is launching a new hospitality-based strategy which will take the customer experiences that its teams deliver on ground and in the air, to new heights.<\/p>\n<p>The programme will be one of the biggest people, process, and product initiatives ever implemented at the airline, touching all frontline customer facing teams as well as supporting departments.<\/p>\n<p>Adel Al Redha, Chief Operating Officer at Emirates said: \u201cEven while managing the immediate challenges of the pandemic during the past two years, Emirates did not hesitate to keep driving forward initiatives to ensure our customers keep \u201cflying better\u201d for the foreseeable future. \u201cEmirates already has a signature service that our customers value and makes us unique.<\/p>\n<p>What we\u2019re doing through our new hospitality strategy, is providing our teams with even more bandwidth and skills to build stronger, more personalised, and relevant connections with our customers at every moment of their journey with us.<\/p>\n<p>We\u2019ll achieve that by investing in technologies, refining elements of our processes, and empowering our people to be our most effective and real brand ambassadors.\u201dAl Redha added: \u201cThe learning programme for our new hospitality strategy will be rolled out starting from June, and refresher courses in the programme will continue to ensure the consistency of our customer experience.\u201d<\/p>\n<p>With expert support from Ecole h\u00f4teli\u00e8re de Lausanne (EHL), consistently rated amongst the world\u2019s top hospitality management schools, Emirates is creating its next generation hospitality programme based on bespoke principles that reflect its unique DNA. At its foundation are the principles of simplicity, excellence, innovation, and most importantly, passion.<\/p>\n<p>The programme aims to drive consistency across all touchpoints and provide a framework for teams to deliver signature moments that evoke emotions and create positive memories and feelings for Emirates\u2019 customers.<\/p>\n<p>Emirates has already incorporated elements of its new hospitality principles into its soon-to-launch Premium Economy service, as its cabin crew learn how to deliver Emirates\u2019 latest inflight experience from food presentation and offering of welcome drinks, to complimentary amenities and other little touches. Earlier this week, the airline announced that it will offer its full-service Premium Economy experience for sale in June, for customers flying on select routes starting from 01 August 2022.<\/p>\n<p>Committed to investing in its people, the first batch of Emirates facilitators have already earned their EHL Qualified Learning Facilitator Certification after completing an intensive 2-week programme between Dubai and EHL\u2019s main campus in Lausanne earlier this year. They will be part of the core team involved in deploying the airline\u2019s hospitality learning experience initiatives starting from June.<\/p>\n<p>The airline is setting up an internal Emirates Hospitality Centre of Excellence to engage and co-ordinate the roll-out of the programme across the diverse teams at Emirates involved in delivering customer experiences \u2013 including cabin crew, airport services employees, contact centre teams, catering, inflight products, training, recruitment, sales and marketing, and more.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">140<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Emirates Fly Better Emirates, renowned for its award-winning products and services, is launching a new hospitality-based strategy which will take the customer experiences that its teams deliver on ground and in the air, to new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-224401","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/emirates-launches-new-hospitality-strategy-to-take-its-fly-better-customer-promise-to-the-next-level.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/224401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=224401"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/224401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/224402"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=224401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=224401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=224401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}