{"id":226391,"date":"2022-05-18T19:16:27","date_gmt":"2022-05-18T17:16:27","guid":{"rendered":"https:\/\/mypr.co.za\/?p=116117"},"modified":"2022-05-18T19:16:27","modified_gmt":"2022-05-18T17:16:27","slug":"video-didnt-kill-the-radio-star","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/video-didnt-kill-the-radio-star\/","title":{"rendered":"Video didn\u2019t kill the radio star"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/video-didnt-kill-the-radio-star.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/video-didnt-kill-the-radio-star.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Spotify\u2019s stellar performance when it comes to engagement is proof that radio \u2013 well, audio in all its forms from podcasts to retail radio and spatial audio \u2013 is the come-back-kid in the marketer\u2019s rock band, particularly within the all-too-fickle youth market.<\/p>\n<p>Research just released by the digital platform shows that it outperforms all other media types \u2013 not just audio \u2013 when it comes to engagement, and it also suggests why.<\/p>\n<p>According to the research conducted by Spotify in partnership with the research team at Neuro-Insight, a leading firm in the field of cognitive research, digital audio is uniquely powerful thanks to its interactivity and personalisation.<\/p>\n<p>\u201cYahoo,\u201d yelled HaveYouHeard Group\u2019s inBroadcasting division head, radio legend Jon Savage. \u201cVindication!\u201d<\/p>\n<p>Savage and his team started The Eye, a highly targeted, on-demand digital radio station with regular contributors\/DJs and a fully integrated advertising model to incorporate brand culture into its programming.<\/p>\n<p>The Eye was intended to be the learning curve on which the team would explore the technology and the marketplace to build a light-weight radio station (read: flat structured, nimble and low-cost) that could deliver the same \u2013 if not better \u2013 returns for advertisers than those delivered by major commercial radio stations.<\/p>\n<p>It\u2019s taken them a great deal of hard work to convince brands and advertisers of the strength of digital radio, but helping them has been the analytics Spotify, TikTok and Facebook to study audiences and truly connect with them.<\/p>\n<p>\u201cAnd the Spotify\/Neuro-Insight team adds another arrow to digital radio\u2019s quiver,\u201d Savage said, \u201cbecause it succinctly explains that the medium has a distinct neurological impact.<\/p>\n<p>\u201cMore than that, it proved that some types of sound have a stronger impact than others; in particular, the listening experience for digital audio was significantly elevated across all metrics compared to radio \u2026 leading to higher memorability, engagement, and emotional intensity.<\/p>\n<p>\u201cAnd, wait for it, the power of digital audio is amplified even further on Spotify.\u201d<\/p>\n<p>Read more about the how Spotify\/Neuro-Insight came up with these conclusions here: https:\/\/ads.spotify.com\/en-US\/news-and-insights\/sonic-science\/<\/p>\n<p>Savage unpacked the implications of this research for South Africa\u2019s brand managers.<\/p>\n<p>\u201cFor five years, we\u2019ve been building neural audio fingerprints for brands who are working in the audio space \u2013 whether it be in retail radio, podcasting or digital broadcasting,\u201d he said.<\/p>\n<p>\u201cDuring that time we\u2019ve proven over and again how the right music strategy with the right demographic can have a significant impact on purchasing power, how long a person will stay in a physical store \u2013 and, as the analytics show \u2013 how much longer you can entice people to engage with the brand online \u2013 a particularly powerful metric if you are an online store.<\/p>\n<p>\u201cThis has been a revelationary journey for us and our clients Sportscene, Totalsports and Markham that have taken the digital plunge, and are winning. With Sportscene Radio, we not only managed to grow a digital audience of nearly half a million users per month, but even garner a nomination for best contribution to hip-hop at the SA Hip-Hop awards. In addition, we are simultaneously building the biggest audio network in South Africa consisting of the most prominent audio content creators on the continent \u2013 watch this space!<\/p>\n<p>I sincerely hope other brands will start paying attention to the data as audio engagement is extremely powerful and overlooked by too many.\u201d<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">67<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/video-didnt-kill-the-radio-star\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Spotify\u2019s stellar performance when it comes to engagement is proof that radio \u2013 well, audio in all its forms from podcasts to retail radio and spatial audio \u2013 is the come-back-kid in the marketer\u2019s rock [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":226392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-226391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/video-didnt-kill-the-radio-star.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/226391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=226391"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/226391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/226392"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=226391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=226391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=226391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}