{"id":226966,"date":"2022-05-24T17:46:28","date_gmt":"2022-05-24T15:46:28","guid":{"rendered":"https:\/\/mypr.co.za\/?p=116339"},"modified":"2022-05-24T17:46:28","modified_gmt":"2022-05-24T15:46:28","slug":"jamesons-month-of-comedy-refined-and-re-imagined-by-rapt-creative","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/jamesons-month-of-comedy-refined-and-re-imagined-by-rapt-creative\/","title":{"rendered":"Jameson\u2019s Month of Comedy refined and re-imagined by RAPT Creative"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/jamesons-month-of-comedy-refined-and-re-imagined-by-rapt-creative.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/jamesons-month-of-comedy-refined-and-re-imagined-by-rapt-creative.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson.<\/p>\n<p>The brand had launched its Month of Comedy platform in 2021 with an April Fools\u2019 prank on social media channels announcing that it had developed a skin-care range.<\/p>\n<p>According to Brand Manager, Vuyisile Dlepu, comedy was the ideal marketing platform to demonstrate the brand\u2019s personality, saying that Jameson is the serious whiskey that does not take itself too seriously.<\/p>\n<p>\u201c2021 saw us create a really exciting campaign which left many wondering what else we would be coming up with. The 2022 campaign we tasked RAPT Creative to come up with needed to be equally as impactful to keep Jameson top-of-mind long after it ended,\u201d he explained.<\/p>\n<p>The Jameson brand is open, charismatic, honest, light-hearted and witty. The question RAPT Creative needed to answer for the 2022 campaign was \u2018how can comedy widen Jameson\u2019s circle of connections?\u2019<\/p>\n<p>\u201cThe answer lay \u2013 rather unfortunately \u2013 in the fact that friends of Jameson have gone and are going through a lot as a country. By positioning Jameson as the nation\u2019s therapist; the agency would widen the circle of connections by bringing us together to laugh at the things that may weigh heavy on the collective spirit or tear it apart,\u201d says Dlepu.<\/p>\n<p>To implement the strategy, RAPT Creative is turning to social media channels to launch \u2018Isikhokho se Skits\u2019 or \u2018The Dogs of Skits\u2019. It has partnered with creators Sipho Muchindu, Khanyisa Unfiltered and Primo9teen who specialise in comedic content on Twitter and Instagram Reels and will pit them head-to-head in a bid to find one winner for Skits-land. This portion of the campaign broke late in May (May 23).<\/p>\n<p>During the pre-awareness phase (which broke earlier in the month), Jameson asked its friends and fans to suggest topics they\u2019d like to see the skits focus on, and selected the funniest which were on-brand to brief the creators.<\/p>\n<p>These were filmed and \u2018broadcast\u2019, after which the audience was challenged to submit their own skits. The best were rewarded with Jameson hampers and their skits added to the Jameson channels.<\/p>\n<p>In this way, Jameson\u2019s Month of Comedy not only gave the brand\u2019s friends, fans and a broader audience more to laugh at when they needed to, it was able to engage with them in a space where we know they consume their laughs.<\/p>\n<p>\u201cBest of all, viewing the skits they created and sent in gave us considerable insight into the state of the Mzansi psyche. And we\u2019ll be using this information and guide our relationship with them in the months ahead,\u201d concluded Dlepu.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">51<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/jamesons-month-of-comedy-refined-and-re-imagined-by-rapt-creative\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an April Fools\u2019 prank on social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":226967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-226966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/jamesons-month-of-comedy-refined-and-re-imagined-by-rapt-creative.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/226966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=226966"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/226966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/226967"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=226966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=226966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=226966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}