{"id":227099,"date":"2022-05-25T16:56:21","date_gmt":"2022-05-25T14:56:21","guid":{"rendered":"https:\/\/mypr.co.za\/?p=116352"},"modified":"2022-05-25T16:56:21","modified_gmt":"2022-05-25T14:56:21","slug":"what-is-a-brand-ambassador-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/what-is-a-brand-ambassador-and-why-does-it-matter\/","title":{"rendered":"What is a Brand Ambassador and Why Does it Matter?"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/what-is-a-brand-ambassador-and-why-does-it-matter.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/what-is-a-brand-ambassador-and-why-does-it-matter.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p class=\"has-text-align-left\">Think of <a href=\"https:\/\/jrpromotions.co.za\/what-is-a-brand-ambassador-and-why-does-it-matter\/\">brand ambassadors<\/a>, and you probably imagine famous celebrities promoting <a href=\"https:\/\/jrpromotions.co.za\/services\/\">products<\/a>. Such high-profile individuals lend their names and support to companies and nonprofits to boost sales and brand awareness. That\u2019s not the majority of brand ambassadors, however.<\/p>\n<p class=\"has-text-align-left\">Instead of being headline news, brand ambassadors are advocates for your brand. You\u2019ll find them at conferences, trade shows, and brand activations, speaking to the public about what makes your brand so special.<\/p>\n<p class=\"has-text-align-left\">With traditional forms of advertising no longer effective, consumers are searching for a personal touch. Through their <a href=\"https:\/\/jrpromotions.co.za\/about-us\/\">in-person interactions, brand ambassadors<\/a> can convert passers-by into customers via word-of-mouth marketing.<\/p>\n<h2>What is a brand ambassador?<\/h2>\n<p>Brand ambassadors promote a product or brand to the public. Whether you\u2019re launching your product in-store or speaking to attendees at a trade show, your brand ambassador has the knowledge and experience to answer questions about your brand. They\u2019ll also showcase your product\u2019s benefits, promoting brand awareness.<\/p>\n<p>While a brand ambassador can sometimes be a big name \u2013 think celebrities and influencers \u2013most of the time, you\u2019ll hire a professional brand ambassador with experience promoting and marketing a brand.<\/p>\n<p>All our brand ambassadors have impeccable communication skills, with significant experience representing all kinds of products and brands.<\/p>\n<h2>Why do you need a brand ambassador?<\/h2>\n<p>We no longer trust traditional forms of advertising. When a TV advert appears on our screens, we change the channel; we use adblockers to hide online nuisance ads. They\u2019re a waste of money.<\/p>\n<p>Yet, brands can\u2019t abandon their marketing efforts: they need to sell their product to the public. That\u2019s where brand ambassadors come in.<\/p>\n<p class=\"has-text-align-left\"><strong>Here\u2019s a fact:<\/strong><a href=\"https:\/\/jrpromotions.co.za\/?page_id=19004\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"page\" data-id=\"19004\"><strong>&nbsp;<\/strong>83% of survey respondents&nbsp;<\/a>said they are more convinced by recommendations made by someone they know than traditional advertising recommendations.<\/p>\n<p>Why? Because our purchasing decisions are based on trust \u2013 when a friend or relative says a product is worthwhile, we trust that it will be. While we can\u2019t hire friends and family clandestinely to promote products, we can hire the next best thing: a brand ambassador.<\/p>\n<p>Indeed,&nbsp;<strong>74%<\/strong> of people trust social networks to guide their purchasing decisions, according to the DMI. By building social rapport and using their expert communications skills, a friendly brand ambassador can disarm our natural scepticism of advertising. It\u2019s the power of authenticity and trust.<\/p>\n<p>Even better, we can combine our different marketing approaches in fun and innovative ways. Where brand ambassadors work in the real world, photos and videos of the public \u2013 say, tasting your product \u2013 can be shared on social media. And you can ask these customers to tag you in their social media posts; it\u2019s an ingenious way to drive engagement and spread the word.<\/p>\n<h2>What makes an amazing brand ambassador?<\/h2>\n<p>Being a brand advocate is about passion and fire and charisma. People who love to meet new people, spark conversations and engage them in a fun, exciting discussion about the product or service go far as brand ambassadors.<\/p>\n<p>In fact, being a brand ambassador is less about your educational background than your social skills. You\u2019re unlikely to need more than a high school diploma to become a brand ambassador \u2013 and you\u2019ll often find college students interested in the job. More important are the following skills:<\/p>\n<p>1<strong>&nbsp;Excellent communication skills<\/strong>. Brand advocates are primarily a speaking role. Though you\u2019ll need to pick up the basics of a product or service to be able to talk about<br \/>it, most of the job is listening to customers\u2019 thoughts and concerns and responding appropriately. You need to pre-empt a customer\u2019s idea and explain why this product is<br \/>so amazing in a convincing manner.<\/p>\n<p>2 <strong>Social skills<\/strong>. Sparking a conversation with strangers is an art. Get it wrong, and it comes off as awkward and clunky. But when done naturally, it\u2019s effortless \u2013 guiding the<br \/>passer-by into an interesting discussion about a product. Brand ambassadors with a friendly, charismatic personality tend to do best.<\/p>\n<p>3&nbsp;<strong>Social media expertise.<\/strong> Promoting interactions on social media is a large part of being a brand ambassador. You\u2019ll want a brand ambassador who can maintain your brand\u2019s voice and image online as well as offline. Can they promote the use of hashtags? And do they capture engaging moments with customers you can use in future social media campaigns?<\/p>\n<p>4 <strong>Professionalism.<\/strong> Brand advocates are your brand in person. What they say and how they say it reflects your brand\u2019s image. While brand ambassadors should entertain<br \/>guests, they should always maintain a professional composure. Just as you can gain a new customer, you can harm your brand too.<\/p>\n<h2>When to use a brand ambassador?<\/h2>\n<p>Brand ambassadors are as versatile as they are exceptional. You can use a brand ambassador anytime your businesses need a public face \u2013 whenever you want to add the \u201cWOW FACTOR\u201d to your marketing initiatives.<\/p>\n<p>Here are some ideas:<\/p>\n<ul>\n<li><strong>In-store promotions<\/strong>. Launching a new product? Running a promotion? You can use brand ambassadors in-store, providing samples of your products to customers and explaining precisely what they\u2019re tasting. Free samples always work well \u2013 but with a persuasive brand ambassador, you can see your product launch get significant traction.<\/li>\n<li><strong>Conferences, trade shows, and exhibitions<\/strong>. If you\u2019re hosting a booth at a conference or trade show, hiring a brand ambassador means you\u2019ve got a trained professional to run your stall as you explore the conference. They can answer key questions about your brand with a little training \u2013 getting feedback and registering interest.<\/li>\n<li><strong>Brand experiences.<\/strong> Say your brand promotion is a fun, quirky taste of experiential marketing \u2013 think popup museums, street marketing, and more \u2013 you\u2019ll want a<br \/>charismatic brand ambassador to guide the event and ensure all your potential customers enjoy themselves.<\/li>\n<li><strong>Nightlife<\/strong>. Brand ambassadors can represent your business at red carpet events and nighttime soirees. Dressed elegantly or suavely, they\u2019re ready to entertain and delight guests with their charming personality \u2013 and sell your products as they do so. It adds a little glam to your brand.<\/li>\n<\/ul>\n<h2>How much do brand ambassadors get paid?<\/h2>\n<p>Brand ambassadors are paid based on their experience and skills. The more specific the job description, the better qualified the brand ambassadors need to be.<\/p>\n<p>According to<a href=\"https:\/\/za.indeed.com\/career\/brand-ambassador\/salaries\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/za.indeed.com\/career\/brand-ambassador\/salaries\">&nbsp;Indeed<\/a>, brand ambassadors earn an average base salary of R 102,105 per year. However,&nbsp;<a href=\"https:\/\/www.glassdoor.co.uk\/Salaries\/south-africa-ambassador-salary-SRCH_IL.0,12_IN211_KO13,23.htm?countryRedirect=true\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.glassdoor.co.uk\/Salaries\/south-africa-ambassador-salary-SRCH_IL.0,12_IN211_KO13,23.htm?countryRedirect=true\">Glassdoor<\/a>&nbsp;put the average base salary substantially lower at R 4,446 per month.<\/p>\n<p>Few brand ambassadors are salaried, however. Rather, brand ambassadors tend to work part- time, being hired for a specific job.<\/p>\n<p>When we\u2019re hiring brand ambassadors, we tailor our search to your brand. We look for the experience level relevant to the event: be it to entertain guests, provide support, or market your products to customers. And we want a brand ambassador to be able to quickly pick up the main<br \/>benefits of your products, effectively conveying them.<\/p>\n<h2>What does it mean to be a hostess?<\/h2>\n<p>The term&nbsp;<em>hostess<\/em> is used interchangeably with brand ambassadors. It\u2019s a more archaic term, as it\u2019s primarily used to describe female brand ambassadors. Previously, hostesses would greet guests or customers, providing a free sample to passers-by. They\u2019d also chat to customers, expounding on the brand\u2019s unique benefits. In contrast, when we refer to brand ambassadors, we include anyone representing the brand to the public. Hostessing work is part of being a brand ambassador \u2013 but it\u2019s not the sole aspect of the job. Where a hostess merely serves the product, a brand ambassador is a source of knowledge: they\u2019ll sell your brand. Whether you need in-store, experiential, or nightlife ambassadors, they\u2019re significantly more versatile than solely hostessing.<\/p>\n<h2>Who is called a hostess?<\/h2>\n<p>In the past, the term hostess was reserved for anyone who presented your products or services to the public \u2013 they were often college students. The current term is a brand ambassador or brand representative. The brand ambassador\u2019s job differs from a hostess in the scale of their responsibilities. Where the hostess merely needed to showcase the brand, brand ambassadors are expected to be knowledgeable and persuasive about your product\u2019s benefits.<\/p>\n<p>The fundamental aim is to convert interested individuals or businesses into loyal customers. It\u2019s the core benefit of word-of-mouth marketing \u2013 and it\u2019s pivotal to brand promotion.<\/p>\n<h2>Brand ambassadors build brand awareness<\/h2>\n<p>You can hire all the admin staff in the world \u2013 you need to spread the word about your brand. With customers ever more sceptical about traditional marketing, it\u2019s time to be bold and creative. Using brand ambassadors, you can engage customers in real-world conversations and experiences about your brand. These unforgettable moments can forge lifelong customers, boost your brand awareness and increase sales.<\/p>\n<p>It\u2019s time to meet your customers \u2013 to put a face to your brand. Brand ambassadors are your secret weapon to taking your brand to the next level.<\/p>\n<p><strong>Video:<\/strong> https:\/\/jrpromotions.co.za\/what-is-a-brand-ambassador-and-why-does-it-matter\/<\/p>\n<p>[embedded content]<\/p>\n<p><strong>More Info on https:\/\/jrpromotions.co.za\/what-is-a-brand-ambassador-and-why-does-it-matter\/ here:<\/strong> <a href=\"https:\/\/jrpromotions.co.za\/what-is-a-brand-ambassador-and-why-does-it-matter\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/jrpromotions.co.za\/what-is-a-brand-ambassador-and-why-does-it-matter\/<\/a><br \/><strong>Twitter<\/strong>: <a href=\"https:\/\/twitter.com\/BWproductions4\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/twitter.com\/BWproductions4<\/a><br \/><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/BWProductionsZA\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/BWProductionsZA<\/a><\/p>\n<p><a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">95<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/what-is-a-brand-ambassador-and-why-does-it-matter\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Think of brand ambassadors, and you probably imagine famous celebrities promoting products. Such high-profile individuals lend their names and support to companies and nonprofits to boost sales and brand awareness. That\u2019s not the majority of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,18,9021,3336,1],"tags":[3257],"class_list":{"0":"post-227099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-durban","9":"category-mypr","10":"category-pretoria-south-africa","11":"category-south-africa","12":"tag-mypr","13":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/05\/what-is-a-brand-ambassador-and-why-does-it-matter.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=227099"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/227100"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=227099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=227099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=227099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}