{"id":227611,"date":"2022-06-01T08:56:16","date_gmt":"2022-06-01T06:56:16","guid":{"rendered":"https:\/\/mypr.co.za\/?p=116588"},"modified":"2022-06-01T08:56:16","modified_gmt":"2022-06-01T06:56:16","slug":"from-the-village-youth-trend-2022","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/from-the-village-youth-trend-2022\/","title":{"rendered":"From the Village: Youth Trend 2022"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/from-the-village-youth-trend-2022.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/from-the-village-youth-trend-2022.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Trends<span>&nbsp;are a moving target. They\u2019re difficult to spot and even harder to get right.<\/span><\/p>\n<p><span>For the past 20 years, we\u2019ve seen a lot of youth trends come and go (and come again), which is why we\u2019re always on the lookout for the next big thing.<\/span><\/p>\n<p><span>Here\u2019s our take on&nbsp;<\/span><b>2022\u2019s hottest youth trends<\/b><span>.<\/span><\/p>\n<p><b>Representation<\/b><\/p>\n<p><span>Representation matters and students agree. A survey conducted by&nbsp;<\/span><a href=\"https:\/\/www.voxburner.com\/\"><span>Voxburner\u2019s<\/span><\/a><span>&nbsp;US&nbsp;<\/span><b>Youth Trends Report<\/b><span>&nbsp;2021<\/span><span>1.<\/span><span>&nbsp;found that 87% of&nbsp;<\/span><b>Gen Z consumers<\/b><span>&nbsp;would support brands that represented them. A good example is&nbsp;<\/span><a href=\"https:\/\/twitter.com\/Dove\"><span>Dove<\/span><\/a><span>, who partnered with Getty Images and Girlgaze to create more inclusive images of women, girls, and non-binary people through their project&nbsp;<\/span><b>#ShowUs<\/b><span>&nbsp;Campaign.<\/span><span>2<\/span><span> The important lesson here is that diversity needs to be authentic without window dressing by truly representing the company\u2019s actions and values.<\/span><\/p>\n<p><b>Going out is back in<\/b><\/p>\n<p><span>Like bears stuck in pandemic isolation, students are slowly coming out of their party hibernation. That\u2019s not to say that lockdown turned&nbsp;<\/span><b>SA\u2019s youth<\/b><span>&nbsp;into hermits. House parties were definitely a thing, but students are looking for more than a Spotify playlist hooked up to a sound bar. Big events are back, baby.<\/span><\/p>\n<p><span>But what will they look like? This question inspired&nbsp;<\/span><a href=\"https:\/\/twitter.com\/jagermeistersa\"><span>J\u00e4germeister<\/span><\/a><span>&nbsp;to find and sponsor four creatives to conceptualise and spearhead a new direction in nightlife. Each was given a R50,000 license to bring their dream concept to life and help reignite the industry.<\/span><span>5.<\/span><span>&nbsp;<\/span><\/p>\n<p><b>Twitch Streaming<\/b><\/p>\n<p><span>Streaming on platforms like Twitch has seen a huge boost in popularity, especially since everyone was stuck at home during lockdown. While many boomers (and even millennials) might find the idea of watching (and paying to see) someone else playing video games ridiculous, streaming is a massive time-sink for Gen Z consumers. It\u2019s estimated that top streamers like Ninja are pocketing millions of dollars through their content, and that\u2019s not counting their media and sponsorship deals.<\/span><span>3.<\/span><\/p>\n<p><span>Locally, brands like&nbsp;<\/span><a href=\"https:\/\/www.telkom.co.za\/\"><span>Telkom<\/span><\/a><span>&nbsp;are taking advantage of Twitch through their VS Gaming league.<\/span><span>4.<\/span><span>&nbsp;Not only does this show that their brand is at the forefront of content and technology, it also allows them to compete in a place not many brands are currently active in.<\/span><\/p>\n<p><b>Influencers<\/b><\/p>\n<p><span>Influencers are gonna influence and have become part and parcel of most marketing strategies. However, Gen Z\u2019s know their sh*t and will quickly spot a fake influencer campaign (<\/span><b>Kendell Jenner<\/b><span>&nbsp;and Pepsi, *cough-cough).<\/span><\/p>\n<p><span>Brands need to prioritise influencers according to fit instead of popularity. More importantly, they need to make sure that influencer partnerships swing both ways. Influencers are brands in and of themselves, so posts and partnerships need to benefit both. Good examples like Glen Biderman\u2019s (<\/span><a href=\"https:\/\/www.instagram.com\/glenbidermanpam\/?hl=en\"><span>@glenbidermanpam<\/span><\/a><span>) take on the&nbsp;<\/span><b>Tinder Swindler<\/b><span>&nbsp;for&nbsp;<\/span><b>Checkers60<\/b><span>&nbsp;come to mind.<\/span><span>6.<\/span><\/p>\n<p><b>The Metaverse<\/b><\/p>\n<p><span>Everything is talking about the Metaverse right now. Even Facebook has gone as far as to change their Corporate name to Meta to show their commitment to making Meta mainstream. We\u2019re still undecided on this one but some brands are taking note with McDonalds<\/span><span>7.<\/span><span>&nbsp; Zara<\/span><span>8.<\/span><span>, and countless more taking a stab. Should you be taking your brand to a virtual world right now? Maybe. Maybe not. But one thing is for sure: the Internet is changing so don\u2019t write the Metaverse off just yet.<\/span><\/p>\n<p><a href=\"https:\/\/studentvillage.co.za\/\"><span>Student Village<\/span><\/a><span>&nbsp; are <\/span><a href=\"https:\/\/studentvillage.co.za\/about-us\/\"><span>youth market specialists<\/span><\/a><span>. For over 20 years we have nurtured deep and direct connections with <\/span><a href=\"https:\/\/studentvillage.co.za\/research\/\"><span>youth<\/span><\/a><span>, enabling us to create and facilitate insight-driven and authentic marketing for our brands. Our services include youth insights, strategy, creative, digital, and influencer marketing campaigns, and <\/span><a href=\"https:\/\/studentvillage.co.za\/bursaries\/\"><span>managing corporate bursary programs<\/span><\/a><span> \u2013 reaching youth where they live, work, learn and play. Learn more at <\/span><a href=\"https:\/\/studentvillage.co.za\"><span>https:\/\/studentvillage.co.za<\/span><\/a><\/p>\n<p><strong>Ref.:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.voxburner.com\/\"><span>Voxburner.com<\/span><\/a><\/li>\n<li><a href=\"https:\/\/wfanet.org\/knowledge\/diversity-and-inclusion\/item\/2021\/04\/08\/Case-study--Dove-Show-Us-Its-On-Us\"><span>Contagious I\/O as published in World Federation of Advertisers (2021). Case Study: Dove Show Us. It\u2019s on Us.<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.gamepur.com\/guides\/how-much-money-does-ninja-make-streaming-twitch-leaks-2021\"><span>Gamepur (2021). How much money does Ninja make streaming? \u2013 Twitch leaks 2021<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.vsgaming.co.za\/discover\/masters-final-approaches\"><span>Telkom (2021). The Masters Final Approaches.<\/span><\/a><\/li>\n<li><a href=\"https:\/\/save-the-night.com\/\"><span>J\u00e4germeister (2022). Save the Night<\/span><\/a><span>.<\/span><\/li>\n<li><a href=\"https:\/\/www.timeslive.co.za\/sunday-times\/lifestyle\/2022-02-14-lift-watch-checkers-jumps-on-the-tinder-swindler-bandwagon-for-valentines-day-and-its-hilarious\/\"><span>Times Live (2022). Checkers jumps on the \u2018Tinder Swindler\u2019 bandwagon for Valentine\u2019s Day, and it\u2019s hilarious.<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.businessinsider.co.za\/mcdonalds-metaverse-virtual-online-restaurant-trademark-delivers-food-web3-nft-2022-2?r=US&amp;IR=T\"><span>Business Insider (2022). McDonald\u2019s has filed trademark for restaurant at the end of the metaverse \u2014 it will deliver<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ww.fashionnetwork.com\/news\/Zara-launches-into-zepeto-metaverse-via-collaboration-with-south-korean-label-ader-error,1359298.html\"><span>Fashion Network (2021). Zara launches into Zepeto metaverse via collaboration with South Korean label Ader Error<\/span><\/a><\/li>\n<\/ol>\n<p><span>This article was first published at https:\/\/studentvillage.co.za\/from-the-village-youth-trends-2022\/<\/span><\/p>\n<p><span>This article was first published at https:\/\/topclickblogs.co.za\/from-the-village-youth-trend-2022\/<\/span><\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">61<\/span> <\/p>\n<p> <a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Trends&nbsp;are a moving target. They\u2019re difficult to spot and even harder to get right. For the past 20 years, we\u2019ve seen a lot of youth trends come and go (and come again), which is why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,9021,3336],"tags":[3257],"class_list":{"0":"post-227611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-mypr","9":"category-pretoria-south-africa","10":"tag-mypr","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/from-the-village-youth-trend-2022.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=227611"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/227612"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=227611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=227611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=227611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}