{"id":227631,"date":"2022-06-01T11:06:23","date_gmt":"2022-06-01T09:06:23","guid":{"rendered":"https:\/\/mypr.co.za\/?p=116590"},"modified":"2022-06-01T11:06:23","modified_gmt":"2022-06-01T09:06:23","slug":"the-fox-and-the-village","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/the-fox-and-the-village\/","title":{"rendered":"The Fox and The Village"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/the-fox-and-the-village.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/the-fox-and-the-village.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><i><span>Once upon a time,<\/span><\/i><span>&nbsp;there was a brewery called Heineken that wanted to drive trial of their new apple cider to a kingdom of young, smart, and attractive students. They searched far and wide for the right agency<\/span><i><span>&nbsp;until one day they happened upon a village \u2013&nbsp;<\/span><\/i><a href=\"https:\/\/studentvillage.co.za\/\"><i><span>Student Village<\/span><\/i><\/a><i><span>\u2026<\/span><\/i><\/p>\n<p><span>In every fable, there\u2019s always a moral to the story. For Heineken\u2019s new apple&nbsp;<\/span><b>cider<\/b><span>&nbsp;Fox, it was learning that if you want to drive trial with students it\u2019s best to engage on their level, with people they know and trust.<\/span><\/p>\n<p><span>The sampling strategy for Fox was simple: leverage our extensive network of&nbsp;<\/span><a href=\"https:\/\/studentvillage.co.za\/activations\/\"><b>influencers<\/b><span>&nbsp;to promote and activate<\/span><\/a><span>&nbsp;the brand through 250 micro-<\/span><b>activations<\/b><span>&nbsp;over the&nbsp;<\/span><b>festive season.<\/b><\/p>\n<p><span>Students were encouraged to taste and experience the \u201cbev\u201d by becoming a part of the #FoxNation. Every activation was designed to create a memorable, shareable experience that blew up and grew into a real&nbsp;<\/span><b>success story<\/b><span>.<\/span><\/p>\n<ul>\n<li><span>Social media reach:&nbsp;<\/span><b>3,050,62<\/b><\/li>\n<li><span>Social media engagements:&nbsp;<\/span><b>27,660<\/b><\/li>\n<li><span>Positive sentiment on social media:&nbsp;<\/span><b>88%<\/b><\/li>\n<li><span>Overall engagement:&nbsp;<\/span><b>63%<\/b><\/li>\n<li>Units sampled: <b>170,000<\/b><\/li>\n<\/ul>\n<p><span>\u201cSampling 170,000 units to students is no small task, but Student Village managed to exceed our expectations in every way. We\u2019re excited to continue growing the #FoxNation together throughout the coming months.\u201d <\/span><span>Warrick Wyngaard \u2013 Brand Manager,&nbsp;<\/span><a href=\"https:\/\/twitter.com\/foxciderza\"><span>Fox<\/span><\/a><span>, and&nbsp;<\/span><a href=\"https:\/\/twitter.com\/SolBeerSA\"><span>Sol<\/span><\/a><\/p>\n<p><i><span>And so, working with Student Village, Fox soon became loved by many-a-student across the land. And they all partied&nbsp;<\/span><\/i><b><i>happily ever after<\/i><\/b><i><span>.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/studentvillage.co.za\/\"><span>Student Village<\/span><\/a><span>&nbsp; are <\/span><a href=\"https:\/\/studentvillage.co.za\/about-us\/\"><span>youth market specialists<\/span><\/a><span>. For over 20 years we have nurtured deep and direct connections with <\/span><a href=\"https:\/\/studentvillage.co.za\/research\/\"><span>youth<\/span><\/a><span>, enabling us to create and facilitate insight-driven and authentic marketing for our brands. Our services include youth insights, strategy, creative, digital, and influencer marketing campaigns, and <\/span><a href=\"https:\/\/studentvillage.co.za\/bursaries\/\"><span>managing corporate bursary programs<\/span><\/a><span> \u2013 reaching youth where they live, work, learn and play. Learn more at <\/span><a href=\"https:\/\/studentvillage.co.za\"><span>https:\/\/studentvillage.co.za<\/span><\/a><\/p>\n<p><span>This article was first published at https:\/\/topclickblogs.co.za\/the-fox-and-the-village\/<\/span><\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">86<\/span> <\/p>\n<p> <a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Once upon a time,&nbsp;there was a brewery called Heineken that wanted to drive trial of their new apple cider to a kingdom of young, smart, and attractive students. They searched far and wide for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,3332,9021],"tags":[3257],"class_list":{"0":"post-227631","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-durban","8":"category-johannesburg-south-africa","9":"category-mypr","10":"tag-mypr","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/the-fox-and-the-village.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=227631"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/227632"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=227631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=227631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=227631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}