{"id":227730,"date":"2022-06-01T23:56:12","date_gmt":"2022-06-01T21:56:12","guid":{"rendered":"https:\/\/mypr.co.za\/?p=116592"},"modified":"2022-06-01T23:56:12","modified_gmt":"2022-06-01T21:56:12","slug":"the-hustlers-you-cant-ignore","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/the-hustlers-you-cant-ignore\/","title":{"rendered":"The hustlers you can\u2019t ignore"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/the-hustlers-you-cant-ignore.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/the-hustlers-you-cant-ignore.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><span>They\u2019re the masters of multi-tasking and the haters of the traditional 9 \u2013 5. They\u2019re digital natives who move seamlessly between the virtual and real world. Their higher purpose is to fix the world they inherited \u2013 which is no easy feat. But they\u2019re go-getters wired to succeed, and it\u2019s with their creative and disruptive solutions that they\u2019re shaking things up. This is Gen Hustle, a subset of the African youth market, who will make up 35% of the&nbsp;<\/span><i><span>global&nbsp;<\/span><\/i><span>youth population by 2050.<\/span><\/p>\n<p><span>With 46% (27.5 million) of the South African population currently being younger than 24, freedom of expression, access to innovative technology, and a hunger to hustle are sitting at the epicenter of our changing world. They\u2019re claiming their influence on the world sooner and stronger than any generation before them. They\u2019re confident, they\u2019re focused, have access to innovative technology \u2013 and they\u2019re coming in hot.&nbsp;<\/span><\/p>\n<p><span>But what happens when a global pandemic, as well as a highly uncertain economic climate, intercepts a group of trailblazers? Digital retaliation with the help of social media platforms like YouTube, Instagram, and TikTok. While COVID-19 has changed how we live forever, Gen Hustlers have spotted an opportunity to expand on how content is shared online \u2013 and want big brands like you to join their journey.&nbsp;<\/span><\/p>\n<p><span>If you\u2019re looking for practical examples of how Gen Hustlers are shaking things up, you\u2019ll be able to find these agents of change close to home.&nbsp;<\/span><a href=\"https:\/\/yunusandyouth.com\/project\/emmanuel-okon\/\"><span>Emmanuel Okon<\/span><\/a><span>&nbsp;saw an opportunity to increase awareness around mental health in Nigeria using Artificial intelligence. Another inspiring example is<\/span><a href=\"https:\/\/anzishaprize.org\/fellows\/caleb-annobil\/\"><span>&nbsp;Caleb Annobil<\/span><\/a><span>, who created a programme and business that gives school children access to clean water \u2013 a cause very close to his heart.&nbsp;<\/span><\/p>\n<p><span>So how do big brands and businesses get involved? By being authentic and relevant. Sounds simple enough, but hopping onto the bandwagon isn\u2019t that easy. Gone are the days when just talking the talk sufficed, now it\u2019s action-based strategies that lead the change. By understanding the crux of what the youth really cares about will bring about the by-product that is collaboration.&nbsp;<\/span><\/p>\n<p><span>Gen Hustlers play by their own rules but understand that they need the help of big names to scale and step it up. But traditional partnership rules don\u2019t apply here. Collaboration is the name of the game and if you\u2019re not with it, you\u2019re getting left behind. There has to be one end goal from both sides, one shared vision for it to be successful.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.grumpysnacks.co.za\/\"><span>Grumpy Snacks&nbsp;<\/span><\/a><span>is an exciting new healthy snack brand and is the brainchild of two, young and very passionate entrepreneurs who had a great narrative and brought it to life with a food brand. Their story and coming to be was so inspiring that the new South African airline Lyft, acquired them to be their onboard snack supplier.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/nicharalambous.com\/\"><span>Nic Haralambous<\/span><\/a><span>, also known as \u201cthe hustle whisperer\u201d literally took matters into his own hands by writing a playbook that helps small entrepreneurs get their side hustles going. Along with many other major brand partnerships, his main goal is to give funds to micro-entrepreneurs for that extra push they wouldn\u2019t have received elsewhere.&nbsp;<\/span><\/p>\n<p><span>But it\u2019s not just about who Gen Hustlers are, it\u2019s also about&nbsp;<\/span><i><span>where<\/span><\/i><span>&nbsp;they currently are and where they\u2019re going.&nbsp;<\/span><a href=\"https:\/\/www.weareegg.co.za\/\"><span>We are Egg<\/span><\/a><span> is an omni-channel retail space that\u2019s giving the smaller hustler a bigger chance. Here we see what happens when one brand co-evolves with a generation, not so much to \u2018fit-in\u2019 but to reshape the future. R.E.S.P.E.C.T is what they\u2019re getting \u2013 and your brand should be too.&nbsp;<\/span><\/p>\n<p><span>When you promote co-creation, you\u2019ll reach them. When you seek authenticity, you\u2019ll reach them. When you walk the journey with them side by side to see what the future looks like, you\u2019ll become a part of them. Right now, it\u2019s all about them and Gen Hustlers are speaking&nbsp; \u2013 are you listening?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p><b>Author: Ronen Aires<\/b><\/p>\n<p><span>More about Ronen Aires_Boiler Plate:<\/span><\/p>\n<p><span>Founder and CEO of Student Village (est 2001),&nbsp;<\/span><a href=\"https:\/\/www.ronenaires.com\/\"><span>Ronen Aires<\/span><\/a><span>&nbsp;is a thought-leading pioneer of Afrillennials \u00ae and a long-time scholar of the generation gap; Ronen has been responsible for contributing entrepreneurial strategies across University curriculums and has spent over two decades understanding and researching generation behaviour and statistics. His written works and motivational talks within Corporate South Africa have led to transformative team structures within organisations, and strengthened relationships between youth and brands. Ronen holds a position as Global Chair for the Entrepreneur Organisation (E.O) Accelerator Progam. Ronen is the recipient of the EO Volunteer of the Year Award 2016 and was named a nominee in the CNBC All Africa Business Leaders Award.<\/span><\/p>\n<p><span>Research sources:<\/span><\/p>\n<p><a href=\"https:\/\/studentvillage.co.za\/\"><span>Student Village<\/span><\/a><span>&nbsp; are <\/span><a href=\"https:\/\/studentvillage.co.za\/about-us\/\"><span>youth market specialists<\/span><\/a><span>. For over 20 years we have nurtured deep and direct connections with <\/span><a href=\"https:\/\/studentvillage.co.za\/research\/\"><span>youth<\/span><\/a><span>, enabling us to create and facilitate insight-driven and authentic marketing for our brands. Our services include youth insights, strategy, creative, digital, and influencer marketing campaigns, and <\/span><a href=\"https:\/\/studentvillage.co.za\/bursaries\/\"><span>managing corporate bursary programs<\/span><\/a><span> \u2013 reaching youth where they live, work, learn and play. Learn more at <\/span><a href=\"https:\/\/studentvillage.co.za\"><span>https:\/\/studentvillage.co.za<\/span><\/a><\/p>\n<p><span>This post was seen at https:\/\/studentvillage.co.za\/the-hustlers-you-cant-afford-to-ignore\/<\/span><\/p>\n<p><span>This article was first published at https:\/\/topclickblogs.co.za\/the-hustlers-you-cant-ignore\/<\/span><\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">136<\/span> <\/p>\n<p> <a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. They\u2019re the masters of multi-tasking and the haters of the traditional 9 \u2013 5. They\u2019re digital natives who move seamlessly between the virtual and real world. Their higher purpose is to fix the world they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,3332,9021],"tags":[3257],"class_list":{"0":"post-227730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-johannesburg-south-africa","9":"category-mypr","10":"tag-mypr","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/the-hustlers-you-cant-ignore.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=227730"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/227730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/227731"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=227730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=227730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=227730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}