{"id":228924,"date":"2022-06-15T13:26:16","date_gmt":"2022-06-15T11:26:16","guid":{"rendered":"https:\/\/mypr.co.za\/?p=117135"},"modified":"2022-06-15T13:26:16","modified_gmt":"2022-06-15T11:26:16","slug":"rapt-creative-shortlisted-for-prestigious-gerety-awards","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/rapt-creative-shortlisted-for-prestigious-gerety-awards\/","title":{"rendered":"RAPT Creative shortlisted for prestigious Gerety Awards"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/rapt-creative-shortlisted-for-prestigious-gerety-awards.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/rapt-creative-shortlisted-for-prestigious-gerety-awards.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>A campaign for Jameson\u2019s Month of Comedy entitled \u2018Beatha\u2019, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards.<\/p>\n<p>Named for Frances Gerety, the copywriter who coined the slogan \u201cA diamond is forever\u201d, the Gerety Awards judging panels comprise only female advertising professionals, and are the industry\u2019s only creative prize to reward advertising campaigns that resonate most with a female audience.<\/p>\n<p>This year only 314 entries were shortlisted from 37 different countries. RAPT Creative\u2019s shortlisted campaign is for an April Fool\u2019s prank it played on South Africa\u2019s public to launch Jameson\u2019s Month of Comedy platform in 2021, https:\/\/www.youtube.com\/watch?v=5MebFxDw-sw .<\/p>\n<p>According to the agency\u2019s Group Executive Creative Director, Sanch\u00e9 Jansen van Rensburg, the Gerety Awards redefine the standard to which advertising is held because they select the best in advertising \u2013 all advertising, not just advertising made for women \u2013 through the female lens.<\/p>\n<p>\u201cWe\u2019re delighted with our finalist status, because it affirms RAPT Creative\u2019s understanding of what it takes to communicate and resonate with key markets,\u201d Jansen van Vuuren said.<\/p>\n<p>\u201cWomen make up to 80% of all purchasing decisions globally so having all female judging panels mean that the Awards set a benchmark that is relevant to market reality. Given today\u2019s challenging business environments, clients need agencies who truly \u2018get the market\u2019, and this is where RAPT excels.<\/p>\n<p>\u201cBeing recognised for this by a global powerhouse of judges is proof of our deep insight into the hearts and minds of consumers, as well as our ability to deliver relevant creative,\u201d she said.<\/p>\n<p>\u201cMaking this all the more precious to us is that we are the only independent local agency to make the finalist list. Congratulations to the two other South African agencies to make \u2018the cut\u2019 \u2013 Ogilvy and VMLY&amp;R.\u201d<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">67<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/rapt-creative-shortlisted-for-prestigious-gerety-awards\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. A campaign for Jameson\u2019s Month of Comedy entitled \u2018Beatha\u2019, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards. Named for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":228925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-228924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/rapt-creative-shortlisted-for-prestigious-gerety-awards.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/228924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=228924"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/228924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/228925"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=228924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=228924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=228924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}