{"id":229194,"date":"2022-06-19T19:36:21","date_gmt":"2022-06-19T17:36:21","guid":{"rendered":"https:\/\/mypr.co.za\/?p=117257"},"modified":"2022-06-19T19:36:21","modified_gmt":"2022-06-19T17:36:21","slug":"fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet\/","title":{"rendered":"FCB Joburg and Toyota South Africa launch the next generation of fun. It\u2019s time to Make Space For Fun in the all-new Toyota Starlet."},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=117258\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"225\" class=\"alignleft wp-image-117258 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet-1.png\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-117258 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet-1.png\" alt width=\"300\" height=\"225\">Building on from the launch of the first-generation Toyota Starlet in 2020, the all-new Toyota Starlet is not only big on space, but on fun too. Since its introduction into Toyota\u2019s Small Car stable, the Toyota Starlet has been the second-best selling car in its category and has been extremely well-received by the market.<br \/>\u201cWe have created a FUN Small Car Universe within the Toyota stable, so continuing the fun in the new Toyota Starlet campaign was a no-brainer,\u201d said, Tian van den Heever, ECD of FCB Joburg.<\/p>\n<p>When FCB Joburg first started to investigate the mindset of our target audience, they soon realised that millennials, who are the target market for the Toyota Starlet, want a car that is not only affordable, spacious, practical, and good value-for-money, but a car that inspires a sense of youthfulness and fun in the day-to-day grind. And of course, the car needs to look good with any outfit!<\/p>\n<p>According to Tasneem Lorgat, Senior Advertising Manager of Toyota SA; \u201cThe all-new Toyota Starlet is the perfect package; an affordable car that also provides a wide range of \u2018fun stuff\u2019 that our target audience want in a car.\u201d<\/p>\n<p>Armed with the \u2018adulting\u2019 insight, the car and the success of the previous 2020 launch, FCB Joburg got to work to evolve the Make Space For Fun campaign.<br \/>\u201cThe success of the 2020 launch, meant we wanted to keep some of the key elements from the initial campaign, namely our characters and that inner sense of fun,\u201d said Van Den Heever.<\/p>\n<p>Starting with the TVC \u2013 our original characters haven\u2019t let the last two years of growing up put a dampener on their day-to-day fun. From the way they dress, the way they communicate and the fun they get up to, our Small Car Universe characters have just amped up the fun with a game of \u201cTag\u201d made all the more interesting with the help of their Toyota Starlets. \u201cThis ad allowed us to show off all the tech, features and colours options of the cars, while showing our audience that being an adult doesn\u2019t have to be boring, especially when you\u2019re in a Toyota Starlet,\u201d added Van Den Heever.<\/p>\n<p>The TVC has one extra bit of fun up its sleeve, in the form of a classic song: \u201cU Can\u2019t Touch This\u201d by M.C. Hammer. This toe-tapping track directly relates to the concept of the TV commercial and ties the ad together in the most fun way possible. You can watch the ad here: https:\/\/youtu.be\/eOoc4_p58rl8<\/p>\n<p>Make Space for Fun in the all-new Toyota Starlet. Because when you make space for it, fun will always find you.<\/p>\n<p><strong>CREDITS<\/strong><br \/>Creative agency: FCB Johannesburg<br \/>Group Chief Executive: Brett Morris<br \/>Executive creative director: Tian van den Heever<br \/>Creative Director: Jonathan Wolberg<br \/>Business unit director: Wendy Lundie<br \/>Senior manager of advertising: Tasneem Lorgat<br \/>Brand manager: Lensha Dlamini<br \/>Art Director: Sheldon Ford &amp; Patrick Pearson<br \/>Copywriter: Jessica McTeer &amp; Matthew Shafto<br \/>Communication Strategic planner: Antonio Petra<br \/>Digital Strategic planner: Langelihle Sithole<br \/>KAM: Sibusiso Zondo<br \/>TV Producer: Nakita Bolus<br \/>Production house: Hungry<br \/>Director: Kofi Zwana<br \/>Post-Production: #Post<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">18<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Building on from the launch of the first-generation Toyota Starlet in 2020, the all-new Toyota Starlet is not only big on space, but on fun too. Since its introduction into Toyota\u2019s Small Car stable, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":229195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-229194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/06\/fcb-joburg-and-toyota-south-africa-launch-the-next-generation-of-fun-its-time-to-make-space-for-fun-in-the-all-new-toyota-starlet.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/229194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=229194"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/229194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/229195"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=229194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=229194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=229194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}