{"id":230199,"date":"2022-07-01T07:56:09","date_gmt":"2022-07-01T05:56:09","guid":{"rendered":"https:\/\/mypr.co.za\/?p=117810"},"modified":"2022-07-01T07:56:09","modified_gmt":"2022-07-01T05:56:09","slug":"rapt-creative-re-imagines-beefeaters-global-the-spirit-of-london-for-south-african-audience","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/rapt-creative-re-imagines-beefeaters-global-the-spirit-of-london-for-south-african-audience\/","title":{"rendered":"RAPT Creative re-imagines Beefeater\u2019s global \u2018The Spirit of London\u2019 for South African audience"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/rapt-creative-re-imagines-beefeaters-global-the-spirit-of-london-for-south-african-audience.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/rapt-creative-re-imagines-beefeaters-global-the-spirit-of-london-for-south-african-audience.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater\u2019s global \u2018The Spirit of London\u2019 campaign for the South African market.<\/p>\n<p>The world\u2019s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand selected botanicals. Its personality is intrinsically linked to the big city and purpose of The Spirit of London campaign was to refresh the target market\u2019s love for life in the city.<\/p>\n<p>\u201cThe Spirit is a reference to the diversity of London life \u2013 culture, food, music, architecture, career opportunities, etc \u2013 and the exciting, surprising and unexpected experiences that happen when these elements intersect with each other,\u201d said Beefeater\u2019s Marketing Manager, Grant Hendricks.<\/p>\n<p>\u201cThe message we wanted to land with our target audience was that the energy of London can be found in South Africa\u2019s cities, and that local city dwellers should celebrate all \u2013 experiences, sights, sounds, smells \u2013 that make living in cities so energising.\u201d<\/p>\n<p>Guiding RAPT Creative\u2019s conceptual development for this new campaign was that, while the lifting of the State of Disaster meant that people could finally enjoy all that city life has to offer, the pandemic had destroyed the best city experiences and spaces.<\/p>\n<p>As a result, people don\u2019t know where to start to find the new and exciting venues. The RAPT Creative solution was to show them how and where to find these refreshing experiences so that they can live out their best city lives.<\/p>\n<p>\u201cRAPT Creative\u2019s solution includes City Oasis, an activation platform celebrating the juxtaposition of busy urban spaces with the serenity of a natural oasis,\u201d said RAPT Creative Divisional Head: PR &amp; Influencer, Khangelani Dziba.<\/p>\n<p>\u201cWe\u2019ll be looking at venues in key cities that deliver that juxtaposition. This will position Beefeater as rejuvenating the city life with truly unique experiences, and will provided the brand with the opportunity to builds on its premium+ category cues.\u201d<\/p>\n<p>The agency will also be working with key influencers, particularly leveraging those it built during the influencer campaign it recently ran towards the end of 2021 and earlier this year for Beefeater called \u2018City Stories\u2019.<\/p>\n<p>These influencers will be tasked with creating content to show how the energy and vitality of London can be found and expressed through local cities in an urban-premium way. This will build on Beefeater\u2019s emotional connection with South African consumers and meet the \u2018glocalisation\u2019 requirements of the \u2018The Spirit of London\u2019 message.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">24<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/rapt-creative-re-imagines-beefeaters-global-the-spirit-of-london-for-south-african-audience\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater\u2019s global \u2018The Spirit of London\u2019 campaign for the South African market. The world\u2019s most awarded gin, Beefeater has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-230199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/rapt-creative-re-imagines-beefeaters-global-the-spirit-of-london-for-south-african-audience.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/230199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=230199"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/230199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/230200"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=230199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=230199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=230199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}