{"id":232482,"date":"2022-07-27T04:26:24","date_gmt":"2022-07-27T02:26:24","guid":{"rendered":"https:\/\/mypr.co.za\/?p=118936"},"modified":"2022-07-27T04:26:24","modified_gmt":"2022-07-27T02:26:24","slug":"four-powerful-reasons-your-business-needs-more-video","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/four-powerful-reasons-your-business-needs-more-video\/","title":{"rendered":"Four powerful reasons your business needs more video"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/four-powerful-reasons-your-business-needs-more-video.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/four-powerful-reasons-your-business-needs-more-video.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=118937\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"187\" class=\"alignleft wp-image-118937 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/four-powerful-reasons-your-business-needs-more-video.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-118937 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/four-powerful-reasons-your-business-needs-more-video.jpg\" alt width=\"300\" height=\"187\">There\u2019s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% of consumers make a purchase based on watching a brand or business video. What\u2019s more, your customers are consuming a lot of videos\u2013\u2013the average consumer watches video content for about 100 minutes every day.<\/p>\n<p>It should not be surprising that video marketing is on the rise, and why marketing professionals shouldn\u2019t underestimate the positive impact it can have for your business or brand.<\/p>\n<p>\u201cVideo marketing is a powerful way to connect with your existing and potential customers and has a direct correlation to increased sales,\u201d said Desire\u00e9 Gullan, Executive Creative Director and co-founder of G&amp;G Digital. \u201cIt all starts with creating video content that resonates with your audience.\u201d<\/p>\n<p>Gullan suggests the first place to start is to look at your data from social media, email, and website, to better understand what content is getting viewed and engagement, and then to do more of that. Use polls and calls for comments to understand your customers\u2019 wants, needs, and aversions. \u201cLet your existing customers or followers guide your content strategy and narrative style and be sure to apply your insights in fresh and creative ways. It\u2019s also important to front-load your key messages so that your investment is not lost on consumers\u2019 limited time and attention,\u201d Gullan added.<\/p>\n<p><strong>Here are four ways to make video work for your brand.<\/strong><\/p>\n<p>1. Add video to landing pages<br \/>This enhances your search rankings and can increase conversions by 80%. Make sure your video content tells the right story and conveys the right emotion. You can include strong calls to action.<\/p>\n<p>2. Use video in email marketing campaigns<br \/>Research proves that including the word \u201cvideo\u201d in a subject line substantially increases open rates, and video can be more effective than text, especially for complicated subjects or where striking images are required.<\/p>\n<p>3. Include influencers and customer reviews<br \/>Videos that include referrals and recommendations build trust and increase conversions.<\/p>\n<p>4. Create shareable content<br \/>Produce compelling video content, and your customers will share them. This opens your business to a greater audience who trust the referrals of their community.<\/p>\n<p>The benefits of video marketing should not be ignored, even if you operate in highly regulated industries. \u201cNo matter your industry, be sure to comply with the regulations by including disclaimers, getting approvals, and keeping a record of your approved scripts on record,\u201d concluded Gullan. \u201cThe extra effort that goes into producing strategic video marketing will get you a return.\u201d<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views:<\/span> <span class=\"post-views-count\">135<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/four-powerful-reasons-your-business-needs-more-video\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. There\u2019s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":232483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-232482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/07\/four-powerful-reasons-your-business-needs-more-video.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/232482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=232482"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/232482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/232483"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=232482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=232482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=232482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}